Every category where a model named Cloudflare Load Balancing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	4%	5 of 94	0%	25	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Cloudflare Load Balancing yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Cloudflare Load Balancing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	4	0	5
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	2	1	3
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	0	2	2
GLM 4.7 FlashX	0	2	0	2
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	2	0	2
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels7

Paraphrase6 labels1

Comparative18 labels3not counted in share

Budget-constrained10 labels4

Scale-constrained9 labels1

Negative8 labelsNone

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 13 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ideal for companies needing global traffic steering, failover, and strong DDoS protection... making it a good fit for B2B companies with a global customer base” Mistral Small · Load balancers · direct prompt · first choice

“Best For: B2B SaaS companies, multi-cloud setups, and security-first organizations... Combines global routing with top-tier security at the edge” Gemini 3.5 Flash · Load balancers · direct prompt · first choice

“Best if you want managed service simplicity: Cloudflare Load Balancing ... though managed services can become expensive as usage grows” Perplexity Sonar · Load balancers · budget prompt · alternative

“Need global, anycast traffic steering and fast failover without running infrastructure → Cloudflare Load Balancing.” Muse Glimmer 30B · Load balancers · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Cloudflare Load Balancing, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cloudflare Load Balancing was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy59 of 7112Compare →

NGINX50 of 716Compare →

AWS Elastic Load Balancing32 of 714Compare →

F5 BIG-IP28 of 714Not among the top eight

Traefik22 of 710Compare →

Google Cloud Load Balancing21 of 711Not among the top eight

Azure Load Balancer21 of 710Compare →

Citrix ADC20 of 711Not among the top eight

Progress Kemp LoadMaster17 of 718Compare →

AWS Application Load Balancer12 of 713Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cloudflare Load Balancing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 64 of the 71 answers that named Cloudflare Load Balancing and are not a share of its labels.

Domains cited

loadbalancer.org38

g2.com36

guideflow.com29

learn.g2.com24

pickmysoft.com24

devopsschool.com23

kemptechnologies.com23

spotsaas.com19

xurrent.com18

zipdo.co17

251 of the 251 domain citations in answers naming Cloudflare Load Balancing came from somebody else's page.

Pages cited

loadbalancer.org/blog/whats-the-best-cloud-load-balancer26

learn.g2.com/best-load-balancing-software24

pickmysoft.com/blog/best-load-balancing-software24

guideflow.com/blog/load-balancer-software23

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison18

xurrent.com/blog/top-load-balancers18

guideflow.com/et-ee/blog/load-balancer-software14

spotsaas.com/category/load-balancing-software14

Pages are listed as the models cited them.

Search and answers

Where Cloudflare Load Balancing stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 590 a month (“cloudflare load balancing”)
AI search demand for its name, est.: 11 a month
Its own site: It sits on Cloudflare's site (cloudflare.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 5 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 13 across its categories
Named in: 71 answers
Its own site cited: in 64 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Cloudflare Load Balancing

What the judge wrote, as written, with how often. The vendor table decides that these count as Cloudflare Load Balancing; a claim can dispute any of them.

Cloudflare 5

Follow Cloudflare Load Balancing

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Cloudflare is the company behind Cloudflare Load Balancing.

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On record

Company records

Also from Cloudflare: Cloudflare 1.1.1.1 for Families, Cloudflare AI Gateway, Cloudflare API Gateway, Cloudflare API Security, Cloudflare API Shield, Cloudflare Access, Cloudflare Access / Cloudflare One, Cloudflare Access / Cloudflare Zero Trust and 41 more

In its own words

Stated by the vendor, not checked

Positioning: Distribute traffic across origin servers for availability and performance.
developers.cloudflare.com/load-balancing
For: Enterprise customers
developers.cloudflare.com/load-balancing
Price stated: Add-on feature developers.cloudflare.com/load-balancing
Free plan or trial: Enterprise customers can preview this product as a non-contract service, which provides full access, free of metered usage fees, limits, and certain other restrictions. developers.cloudflare.com/load-balancing
Hosting: Eastern USNortheast AsiaSouth AmericaMiddle EastSouthern AfricaEastern North AmericaSingapore
Not stated on the pages read: Starting price, integrations, certifications, customers

What Cloudflare Load Balancing's own pages state, read October 5, 2026: developers.cloudflare.com/load-balancing, blog.cloudflare.com/introducing-load-balancing-analytics, blog.cloudflare.com/unimog-cloudflares-edge-load-balancer, blog.cloudflare.com/introducing-spectrum-with-load-balancing, blog.cloudflare.com/eliminating-hardware-with-load-balancing-and-cloudflare-one. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cloudflare Load Balancing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cloudflare Load Balancing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cloudflare Load Balancing by email, built from the raw record of the edition. It shows:

where Cloudflare Load Balancing is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Cloudflare Load Balancing, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.