Every category where a model named Kemp LoadMaster for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	0%	18 of 94	0%	8	under 10 labels · led by HAProxy at 29%

Movement

This is the first edition on this tier, so no move can be computed for Kemp LoadMaster yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Kemp LoadMaster across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	1	0	1
Perplexity Sonar	0	1	1
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	2	2
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase8 labels6

Comparative5 labelsNone

Budget-constrained7 labels1

Scale-constrained13 labels1

Negative5 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 9 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Kemp is highly cost-effective with great GUIs” Gemini 3.5 Flash · Load balancers · scale prompt · alternative

“cloud-agnostic options like Kemp or A10” MiniMax M2.5 · Load balancers · scale prompt · alternative

“F5/Kemp for enterprise polish” Grok 4.1 Fast · Load balancers · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Kemp LoadMaster, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kemp LoadMaster was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy35 of 4112Not among the top eight

NGINX30 of 417Not among the top eight

AWS Elastic Load Balancing22 of 414Not among the top eight

Azure Load Balancer20 of 411Not among the top eight

F5 BIG-IP19 of 411Not among the top eight

Traefik13 of 411Not among the top eight

Cloudflare Load Balancing12 of 412Not among the top eight

Citrix ADC10 of 410Not among the top eight

Google Cloud Load Balancing7 of 410Not among the top eight

F56 of 411Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kemp LoadMaster. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 33 of the 41 answers that named Kemp LoadMaster and are not a share of its labels.

Domains cited

kemptechnologies.comYour site20

loadbalancer.org17

g2.com16

guideflow.com16

aws.amazon.com10

gitnux.org9

peerspot.com9

learn.g2.com8

sourceforge.net8

zipdo.co8

101 of the 121 domain citations in answers naming Kemp LoadMaster came from somebody else's page.

Pages cited

guideflow.com/blog/load-balancer-software12

loadbalancer.org/blog/whats-the-best-cloud-load-balancer9

learn.g2.com/best-load-balancing-software8

guideflow.com/et-ee/blog/load-balancer-software7

xurrent.com/blog/top-load-balancers7

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison6

kemptechnologies.com/blog/how-to-choose-a-load-balancer-5-tips-for-finding-the-best-load-b6

onenoughtone.com/learning-path/system-design-hld/learning/load-balancer-comparison/56

Pages are listed as the models cited them.

Search and answers

kemptechnologies.com ranks 3 on Google for the category's searches. In the answers, Kemp LoadMaster takes 0% of first choices and HAProxy takes 29%.

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In search

Google, US estimates

Position for “load balancer”

–

not in the top ten

Position for “load balancers”

–

not in the top ten

Searches for its name, Google: 210 a month (“kemp loadmaster”)
AI search demand for its name, est.: 9 a month
Organic visits to its site: about 35,090 a month
Searches its site ranks for: 2,393 · 177 in the top three
Sites linking to it: 3,376
Paid Google search: 2 searches its ads show for, about 6 clicks and $127 a month (estimate)

Ads on GoogleDetailLess

71 ads · 55 text, 9 image, 7 video · 23 shown in the last 30 days

First shown March 2023, as Progress Software Corporation, verified. Ads started 2025-11 to 2026-10: 46 in the year, 25 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 18 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 9 across its categories
Named in: 41 answers
Its own site cited: in 33 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on kemptechnologies.com

7,554

subdomains included

Content

983

counted in the table below

Documentation

177

Product · Integration

88 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Glossary or explainer	334	1	2026-09-02	Load balancers, WAF
Blog	322	9	2026-09-30	Load balancers, WAF
Podcast or video	127	undated		Load balancers, Object storage
Case study	74	1	2026-08-18	Load balancers, WAF
Webinar or virtual event	72	0	2026-04-17	Load balancers, WAF
Report or ebook	45	undated		Load balancers, WAF
Comparison	8	undated		Load balancers
Template or tool	1	undated

Most recent

2026-09-30Security and optimization in healthcare it loadmaster blog
2026-09-22From load balancing to load balancing 360 expanding your loadmaster footprint blog
2026-09-15Understanding waf security blog
2026-09-08Load balancing and security in one performance high availability and security blog
2026-09-07Loadmaster continues to lead in the g2 summer 2026 grid report for load balancing blog
2026-09-02What is the role of an application delivery controller in ai infrastructure glossary or explainer

How it is countedHide how it is counted

Every page kemptechnologies.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Kemp LoadMaster

What the judge wrote, as written, with how often. The vendor table decides that these count as Kemp LoadMaster; a claim can dispute any of them.

Kemp 2Kemp LoadMaster Free 1Kemp/Progress 1

Follow Kemp LoadMaster

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Kemp LoadMaster is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Load Balancer For Always-On Application Experience
kemptechnologies.com
For: an organization that may have for application delivery
kemptechnologies.com/pricing
Price stated: LoadMaster may be licensed in a variety of ways to meet the differing usage models that an organization may have for application delivery. kemptechnologies.com/pricing
Free plan or trial: START 30-DAY FREE TRIAL kemptechnologies.com
Certifications: PCI-DSS
Hosting: AWSAWS GovCloudMicrosoft AzureMicrosoft Azure GovernmentOpen Telekom CloudOrange Business Services Flexible Engine cloud
Customers named: John CBernard LMichael BJesse AJH GroupImperial College Healthcare NHS TrustWowrackSpringfield School District
Not stated on the pages read: Starting price, integrations

What Kemp LoadMaster's own pages state, read October 5, 2026: kemptechnologies.com, kemptechnologies.com/pricing, kemptechnologies.com/faq/security, kemptechnologies.com/solutions/waf, kemptechnologies.com/sitemap/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kemp LoadMaster's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kemp LoadMaster, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Kemp LoadMaster by email, built from the raw record of the edition. It shows:

where Kemp LoadMaster is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Kemp LoadMaster, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.