Every category where a model named Progress Kemp LoadMaster for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	27%	2 of 94	0%	20	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Progress Kemp LoadMaster yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Progress Kemp LoadMaster across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	1	1	3
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	1	1	0	2
Mistral Small	0	1	0	1
DeepSeek V4 Flash	2	1	0	3
Llama 4 Maverick	1	0	1	2
Qwen 3.7 Flash	1	0	0	1
Kimi K2	2	0	0	2
GLM 4.7 FlashX	2	0	0	2
MiniMax M2.5	2	0	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labels5

Paraphrase16 labels15

Comparative2 labelsNone

Budget-constrained2 labels2

Scale-constrained0 labelsNone

Negative3 labels1not counted in share

First choiceAlternativeMentionNegative35 labels in all, every segment counted; 22 of the 23 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best All-Rounder (Hybrid/Virtual/On-Premises): Progress Kemp LoadMaster ... is widely considered the gold standard for the mid-market.” Gemini 3.5 Flash · Load balancers · paraphrase prompt · first choice

“I'd recommend Progress Kemp LoadMaster as the best application delivery controller for a mid-sized B2B company” GLM 4.7 FlashX · Load balancers · paraphrase prompt · first choice

“Progress Kemp LoadMaster (now part of Progress) is the one I would suggest as the default starting point.” MiniMax M2.5 · Load balancers · paraphrase prompt · first choice

“the recommended application delivery controller for a mid-sized B2B company is Progress Kemp LoadMaster” Llama 4 Maverick · Load balancers · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Progress Kemp LoadMaster, over the 35 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Progress Kemp LoadMaster was named but was not.

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ProductSame answerTook the first choice insteadHead to head

HAProxy21 of 353Compare →

F5 BIG-IP18 of 353Not among the top eight

Cloudflare Load Balancing17 of 352Compare →

NGINX16 of 352Compare →

Citrix ADC12 of 350Not among the top eight

AWS Elastic Load Balancing8 of 351Compare →

Azure Application Gateway7 of 350Compare →

Radware Alteon7 of 350Not among the top eight

Azure Load Balancer6 of 350Compare →

NetScaler6 of 350Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Progress Kemp LoadMaster. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 35 of the 35 answers that named Progress Kemp LoadMaster and are not a share of its labels.

Domains cited

kemptechnologies.com25

radware.com18

loadbalancer.org16

g2.com15

f5.com12

guideflow.com11

spotsaas.com11

expertinsights.com10

gartner.com9

learn.g2.com9

No domain is on file for Progress Kemp LoadMaster, so its own site is not marked.

Pages cited

expertinsights.com/network-security/the-top-application-delivery-controllers-adc10

radware.com/cyberpedia/application-delivery/best-application-delivery-services10

radware.com/cyberpedia/application-delivery/best-fast-secure-application-delivery-solution10

guideflow.com/blog/load-balancer-software9

learn.g2.com/best-load-balancing-software9

xurrent.com/blog/top-load-balancers9

myhospitalnow.com/blog/top-10-load-balancers-features-pros-cons-comparison8

radware.com/cyberpedia/application-delivery/best-application-delivery-solutions8

Pages are listed as the models cited them.

Search and answers

Where Progress Kemp LoadMaster stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 50 a month (“progress kemp loadmaster”)
AI search demand for its name, est.: 2 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

27%

rank 2 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 22 across its categories
Named in: 35 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Progress Kemp LoadMaster

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Progress Kemp LoadMaster's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Progress Kemp LoadMaster, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Progress Kemp LoadMaster by email, built from the raw record of the edition. It shows:

where Progress Kemp LoadMaster is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Progress Kemp LoadMaster, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Progress Kemp LoadMaster is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Progress Kemp LoadMaster is among the products AI models recommend first in Load balancers this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/load-balancers/"><img src="https://it-ai-index.com/badges/2026-10/progress-kemp-loadmaster--load-balancers-wide.svg" alt="Among AI models' top three in Load balancers, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Load balancers standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/load-balancers/"><img src="https://it-ai-index.com/badges/2026-10/progress-kemp-loadmaster--load-balancers-square.svg" alt="Among AI models' top three in Load balancers, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Load balancers standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/load-balancers/"><img src="https://it-ai-index.com/badges/2026-10/progress-kemp-loadmaster--load-balancers-compact.svg" alt="Among AI models' top three in Load balancers, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Load balancers standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.