Every category where a model named AWS Elastic Load Balancing for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Load balancers	Network and edge	6%	4 of 94	12%	33	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for AWS Elastic Load Balancing yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated AWS Elastic Load Balancing across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	1	0	4
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	2	0	0	3
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	2	1	0	2	5
Mistral Small	0	2	0	0	2
DeepSeek V4 Flash	0	2	0	0	2
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	1	0	1	0	2
Kimi K2	0	1	1	1	3
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	1	1	1	1	4
GPT-6 Luna	0	1	0	0	1
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labels3

Paraphrase3 labelsNone

Comparative23 labels3not counted in share

Budget-constrained17 labels2

Scale-constrained16 labels5

Negative17 labels3not counted in share

First choiceAlternativeMentionNegative94 labels in all, every segment counted; 10 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Cloud-native load balancers (AWS ALB, Azure LB) are often the best fit - they scale automatically, integrate with your infrastructure, and have predictable costs” Claude Haiku 4.5 · Load balancers · direct prompt · first choice

“For very small budgets: Start with cloud-native load balancers (AWS ALB, etc.) as they eliminate upfront costs” MiniMax M2.5 · Load balancers · budget prompt · first choice

“Prefer managed cloud-native: AWS ALB/NLB, GCP Premium/Global, Azure Standard—high reliability scores” Grok 4.1 Fast · Load balancers · negative prompt · first choice

“Cloud‑native LBs (AWS ALB/NLB, GCP Cloud LB, Azure Standard LB) are designed to do exactly this.” GLM 4.7 FlashX · Load balancers · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid cloud-native load balancers (like AWS ALB/ELB) if your budget is tight” Kimi K2 · Load balancers · budget prompt · hard negative

“Cloud-native load balancers (AWS ELB, Azure LB, GCP LB) excel in their ecosystems but may lack deep packet inspection” MiniMax M2.5 · Load balancers · negative prompt · soft negative

“Relies on CloudWatch; tuning timeouts/limits needed.” Grok 4.1 Fast · Load balancers · negative prompt · soft negative

“Auto-scales, but costs add up with volume.” Grok 4.1 Fast · Load balancers · budget prompt · soft negative

Named alongside

The products named in the same answers as AWS Elastic Load Balancing, over the 93 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Elastic Load Balancing was named but was not.

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ProductSame answerTook the first choice insteadHead to head

NGINX77 of 9310Compare →

HAProxy76 of 9321Compare →

Azure Load Balancer51 of 930Compare →

F5 BIG-IP46 of 9313Not among the top eight

Google Cloud Load Balancing43 of 930Not among the top eight

Cloudflare Load Balancing32 of 936Compare →

Citrix ADC32 of 930Not among the top eight

Traefik24 of 932Compare →

Kemp LoadMaster22 of 932Not among the top eight

GCP Cloud Load Balancing15 of 930Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named AWS Elastic Load Balancing. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 77 of the 93 answers that named AWS Elastic Load Balancing and are not a share of its labels.

Domains cited

guideflow.com45

loadbalancer.org45

g2.com40

learn.g2.com33

devopsschool.com27

aws.amazon.comYour site25

nomios.com24

f5.com22

xurrent.com22

kemptechnologies.com21

279 of the 304 domain citations in answers naming AWS Elastic Load Balancing came from somebody else's page.

Pages cited

learn.g2.com/best-load-balancing-software33

guideflow.com/blog/load-balancer-software32

loadbalancer.org/blog/whats-the-best-cloud-load-balancer32

guideflow.com/et-ee/blog/load-balancer-software26

nomios.com/news-blog/best-load-balancers-202424

devopsschool.com/blog/top-10-load-balancers-features-pros-cons-comparison22

xurrent.com/blog/top-load-balancers22

pickmysoft.com/blog/best-load-balancing-software20

Pages are listed as the models cited them.

Search and answers

Where AWS Elastic Load Balancing stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 880 a month (“aws elastic load balancing”)
AI search demand for its name, est.: 25 a month
Its own site: It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 4 of 94 in load balancers

Segment leader

29%

HAProxy

First choices: 10 across its categories
Named in: 93 answers
Its own site cited: in 77 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as AWS Elastic Load Balancing

What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Elastic Load Balancing; a claim can dispute any of them.

AWS Elastic Load Balancing (ELB) 9AWS ALB/NLB 6AWS ELB 4AWS ELB/ALB 2AWS Elastic Load Balancer (ELB) 2AWS ALB/ELB 1AWS ELB (ALB/NLB) 1AWS Elastic Load Balancer 1AWS Elastic Load Balancer (ALB/NLB) 1

Follow AWS Elastic Load Balancing

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

AWS is the company behind AWS Elastic Load Balancing.

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On record

Company records

Also from AWS: AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more

In its own words

Stated by the vendor, not checked

Positioning: Load balance Transmission Control Protocol, User Datagram Protocol, and Transport Layer Security traffic with high performance.
aws.amazon.com/elasticloadbalancing/network-load-balancer
For: organizations
aws.amazon.com/elasticloadbalancing/network-load-balancer
Integrations claimed: 9 aws.amazon.com/elasticloadbalancing/network-load-balancer
Customers named: Galaxy Zoo
Not stated on the pages read: Price, starting price, free plan or trial, certifications, hosting

What AWS Elastic Load Balancing's own pages state, read October 5, 2026: aws.amazon.com/elasticloadbalancing/network-load-balancer, aws.amazon.com/elasticloadbalancing/gateway-load-balancer, aws.amazon.com/elasticloadbalancing/application-load-balancer, aws.amazon.com/blogs/aws/internal-elastic-load-balancers, aws.amazon.com/blogs/aws/elastic-load-balancing-resources. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Elastic Load Balancing's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Elastic Load Balancing, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for AWS Elastic Load Balancing by email, built from the raw record of the edition. It shows:

where AWS Elastic Load Balancing is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name AWS Elastic Load Balancing, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.