AWS ALB
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Load balancers | Network and edge | 0% | 38 of 94 | 38% | 8 | under 10 labels · led by HAProxy at 29% |
Movement
By model
How each model treated AWS ALB across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Managed Cloud Services (e.g., AWS ALB, Azure Front Door): The "Path of Least Resistance." Zero management overhead, auto-scaling included.” Qwen 3.7 Flash · Load balancers · scale prompt · alternative
“Cloud-heavy (AWS/Azure/GCP): Native cloud LBs—simple, scalable, no management overhead.” Grok 4.20 · Load balancers · direct prompt · alternative
“if cloud: AWS ALB, Azure LB, GCP” DeepSeek V4 Flash · Load balancers · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“If you are tempted to use major clouds like AWS or Google Cloud, be careful... they charge heavily for data egress (outbound bandwidth)” Gemini 3.5 Flash · Load balancers · budget prompt · soft negative
“excellent within their ecosystems but can lead to vendor lock-in” Mistral Small · Load balancers · negative prompt · soft negative
“Scales automatically but can add up with traffic” DeepSeek V4 Flash · Load balancers · budget prompt · soft negative
Named alongside
The products named in the same answers as AWS ALB, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS ALB was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 19 answers that named AWS ALB and are not a share of its labels.
Domains cited
Sixty-seven of the seventy-five domain citations in answers naming AWS ALB came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS ALB stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“aws alb”)
- AI search demand for its name, est.
- 227 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This edition- First choices
- 0 across its categories
- Named in
- 19 answers
- Its own site cited
- in 16 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow AWS ALB
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS ALB.ShowHide
The company
On record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner, AWS AppConfig and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- a popular AWS service that load balances incoming traffic at the application layer (layer 7) across multiple targets, such as Amazon EC2 instances, in a region
- Hosting
- a region
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, customers
What AWS ALB's own pages state, read October 5, 2026: aws.amazon.com/blogs/opensource/kubernetes-ingress-aws-alb-ingress-controller, aws.amazon.com/blogs/containers/app-mesh-integration-with-aws-alb-ingress-controller. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS ALB's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS ALB, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS ALB by email, built from the raw record of the edition. It shows:
- where AWS ALB is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS ALB, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.