Master data management for enterprise buyers
Asked as “master data management platform”, and as “MDM tool for customer and product data”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
43%
Clear leader
43Informatica MDM17Profisee MDM11Semarchy xDM30others
43% of first choices, clear leader.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the one product at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Profisee MDM vs ReltioProfisee MDM vs Informatica MDMProfisee MDM vs Ataccama ONESemarchy xDM vs AtroCore MDMSemarchy xDM vs PimcoreSemarchy xDM vs ReltioSemarchy xDM vs Informatica MDMSemarchy xDM vs Ataccama ONEAtroCore MDM vs PimcoreAtroCore MDM vs ReltioAtroCore MDM vs Informatica MDMAtroCore MDM vs Ataccama ONEPimcore vs ReltioPimcore vs Informatica MDMPimcore vs Ataccama ONEReltio vs Informatica MDMReltio vs Ataccama ONEInformatica MDM vs Ataccama ONE
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03S04
05
06I07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Informatica MDM43%
Informatica MDM43%02Profisee MDM17%
Profisee MDM17%03Semarchy xDM11%
Semarchy xDM11%04SAP Master Data Governance7%
05Reltio6%
Reltio6%06Stibo Systems STEP4%
Stibo Systems STEP4%07IBM InfoSphere MDM2%
08Ataccama ONE0%
Ataccama ONE0%What they warned about
Eight of fourteen models held their first choice under the paraphrase. Gemini 3.5 Flash, Mistral Small, Llama 4 Maverick, Kimi K2, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SAP Master Data Governance
25%
13 of 53 labels negative · 9 of 14 models · 3 hard negative
“IBM InfoSphere, Oracle MDM, SAP Master Data Governance | These are designed for massive global conglomerates (20k+ people). They are often difficult to maintain, incredibly expensive” Qwen 3.7 Flash, scale prompt
Informatica MDM28%
19 of 67 labels negative · 9 of 14 models · 2 hard negative
“What to Avoid for Your Use Case ... Informatica MDM | Capacity-based (IPUs) / per-record | Can run €100K–€500K+/year; complex consumption model” Kimi K2, budget prompt
IBM InfoSphere MDM
35%
8 of 23 labels negative · 6 of 14 models · 3 hard negative
“IBM InfoSphere stands out as the most frequently cited platform with documented upgrade and complexity concerns.” Kimi K2, negative prompt
Reltio11%
5 of 44 labels negative · 5 of 14 models · 2 hard negative
“acquired by SAP in March 2026, creating roadmap/pricing uncertainty” Kimi K2, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1169 links across 259 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · Semarchy49 answers · 61 citations · 12 models
vendor site · Profisee38 answers · 50 citations · 12 models
vendor site · AtroCore33 answers · 43 citations · 11 models
vendor site · LarkSuite31 answers · 32 citations · 10 models
30 answers · 49 citations · 11 models
vendor site · Informatica30 answers · 48 citations · 13 models
vendor site · OvalEdge30 answers · 30 citations · 11 models
vendor site · Guideflow28 answers · 28 citations · 10 models
vendor site · ZoomInfo26 answers · 26 citations · 11 models
25 answers · 25 citations · 11 models
vendor site · Fanruan21 answers · 27 citations · 12 models
20 answers · 25 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
42 answers · 11 models
31 answers · 10 models
30 answers · 11 models
29 answers · 10 models
28 answers · 10 models
26 answers · 11 models
25 answers · 11 models
20 answers · 10 models
18 answers · 9 models
17 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best master data management platform”, “master data management platform”, “master data management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Informatica parent site Informatica MDM 43% | 43% | 161 | 14,800 | 1,414 | ||||
| Profisee MDM profisee.com | 17% | 141 | 260 | 9 | 17,958 | 5 | 4 | |
| Semarchy xDM semarchy.com | 11% | 141 | 70 | 1 | 5,494 | 38 | ||
| SAP parent site SAP Master Data Governance 7% | 7% | 102 | 135,000 | 74,309 | ||||
| Reltio reltio.com | 6% | 102 | 3,600 | 126 | 6,210 | 51 | ||
| IBM parent site IBM InfoSphere Master Data Management 2%, IBM InfoSphere MDM 2%, IBM MaaS360 2%, IBM InfoSphere 0% | 6% | 57 | 201,000 | 34,098 | ||||
| Stibo Systems STEP stibosystems.com | 4% | 81 | 170 | 3 | 16,043 | $466 | 8 | |
| ManageEngine parent site ManageEngine Mobile Device Manager Plus 2% | 2% | 13 | 8,100 | 675 | ||||
| NinjaOne MDM | 2% | |||||||
| SAP Reltio | 2% |
Google's top ten for the three searches hold 17 sites; 2 of them are among the sites the models cited here (informatica.com, profisee.com). The first result for “best master data management platform” is upgrad.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best master data management platform for an enterprise B2B company?”Paraphrase“Which MDM tool for customer and product data would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade master data management platforms and how do they differ?”Budget-constrained“What is the best master data management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a master data management platform. What should we look at?”Negative“Which master data management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Informatica MDMInformatica MDMHeldno first choiceagainst: Informatica MDMProfisee MDMagainst: Informatica MDMno first choiceagainst: IBM InfoSphere Master Data Management Server, Informatica MDM, Oracle Enterprise Data Management, Oracle Master Data Management Suite, Reltio, SAP Data Management
Five alternatives
Collibra, Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDMThree alternatives
IBM InfoSphere MDM, Semarchy's Data Platform, Stibo Systems STEPTwo alternatives
IBM InfoSphere, SAP Master Data GovernanceOne alternative
SAP Master Data GovernanceGPT-5.4 miniReltioReltioHeldno first choiceSemarchy xDMagainst: IBM InfoSphere MDMno first choicenothing named
Three alternatives
Informatica MDM, SAP Master Data Governance, Stibo Systems STEPOne alternative
Informatica MDMSix alternatives
IBM InfoSphere Master Data Management, Informatica MDM, Reltio, SAP Master Data Governance, Stibo Systems STEP, SyndigoOne alternative
Profisee MDMGemini 3.5 FlashInformatica MDMInformatica MDM, Reltio, Stibo Systems STEPChangedInformatica MDMProfisee MDMagainst: Informatica MDM, SAP Master Data GovernanceSemarchy xDMagainst: Informatica MDMagainst: Akeneo, IBM InfoSphere MDM, Informatica MDM, Microsoft Master Data Services, Neo4j, Oracle Customer/Product Hub, Pimcore, Reltio, SAP Master Data Governance, TIBCO EBX, Twilio Segment
Four alternatives
Profisee MDM, Reltio, Semarchy xDM, Stibo Systems STEPOne alternative
Profisee MDMFour alternatives
Profisee MDM, Reltio, Semarchy xDM, Stibo Systems STEPTwo alternatives
Reltio, Semarchy xDMFour alternatives
CluedIn, Profisee MDM, Reltio, TamrPerplexity SonarInformatica MDMInformatica MDMHeldInformatica MDM, ReltioIBM InfoSphere MDMagainst: Informatica MDMno first choiceagainst: AtroCore MDM, Microsoft Master Data Services, Pimcore, SAP Master Data Governance
Three alternatives
IBM InfoSphere Master Data Management, Reltio, SAP Master Data GovernanceOne alternative
Ataccama ONESix alternatives
Ataccama ONE, IBM InfoSphere MDM, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEP, SynitiTwo alternatives
Oracle EDM, Profisee MDMGrok 4.1 FastInformatica MDMInformatica MDMHeldInformatica MDMagainst: Stibo Systems STEPProfisee MDMagainst: Informatica MDMno first choiceagainst: Boomi Data Hub, IBM InfoSphere MDM, Informatica MDM, Pimcore, Reltio, SAP Master Data Governance, Salesforce Data Cloud, Stibo Systems STEP
Five alternatives
Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPFive alternatives
IBM InfoSphere MDM, Oracle EDM, Reltio, SAP Master Data Governance, Semarchy xDMFour alternatives
IBM InfoSphere MDM, Profisee MDM, Reltio Cloud MDM, SAP Master Data GovernanceOne alternative
Semarchy xDMTwo alternatives
Informatica MDM, ReltioMistral SmallOracle MDM, Semarchy xDMInformatica MDM, Profisee MDMChangedInformatica MDMSAP Master Data Governanceagainst: Informatica MDMno first choiceagainst: Collibraagainst: AtroCore MDM, Boomi MDM, IBM InfoSphere, Informatica MDM, Pimcore, SAP Master Data Governance, Stibo Systems STEP, Syndigo MDM
One alternative
Profisee MDMTwo alternatives
SAP Master Data Governance, SalesforceSeven alternatives
IBM InfoSphere MDM, Oracle Enterprise Data Management, Profisee MDM, Reltio Cloud MDM, Riversand MDM, SAP Master Data Governance, Stibo Systems STEPDeepSeek V4 FlashInformatica MDMInformatica MDMHeldagainst: IBM InfoSphere MDMInformatica MDMagainst: IBM InfoSphere MDMProfisee MDMagainst: Informatica MDM, Reltio, SAP Master Data Governanceno first choiceagainst: Ataccama ONE, D&B (Dun & Bradstreet) MDM / Purisma, IBM InfoSphere MDM, Informatica MDM, SAP Master Data Governance, TIBCO EBX
Five alternatives
Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPFour alternatives
Profisee MDM, Reltio, SAP Master Data Governance, Stibo Systems STEPFive alternatives
Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
Semarchy xDM, Stibo Systems STEPLlama 4 Maverickno first choiceIBM MaaS360, ManageEngine Mobile Device Manager Plus, NinjaOne MDMChangedno first choiceIBM InfoSphere Master Data Managementno first choicenothing named
One alternative
LarkSuiteQwen 3.7 FlashInformatica MDMagainst: Salesforce Customer 360 IDInformatica MDMHeldInformatica MDMSemarchy xDMagainst: Informatica MDM, OracleProfisee MDM, Semarchy xDMagainst: IBM InfoSphere, Informatica MDM, Oracle MDM, SAP Master Data Governanceagainst: AWS Glue, Apache Atlas, Databricks, HubSpot, IBM Information Server, Oracle MDM, SAP Master Data Governance, Salesforce, Snowflake, Zoho
Three alternatives
Oracle IDM, SAP Master Data Governance, Stibo Systems STEPThree alternatives
Oracle Enterprise Data Management, Reltio, SAP Master Data GovernanceFour alternatives
Ataccama ONE, Reltio, SAP Master Data Governance, Salesforce Data CloudThree alternatives
CData MDM, Microsoft, TalendTwo alternatives
Acuity, Ataccama ONEKimi K2Informatica MDM, Semarchy xDMInformatica MDM, Stibo Systems STEPChangedInformatica MDMagainst: TalendProfisee MDMagainst: Informatica MDM, Reltio, SAP Master Data Governanceno first choiceagainst: IBM InfoSphere MDM, Informatica MDM, SAP Master Data Governance
Four alternatives
Ataccama ONE, Profisee MDM, Reltio, SAP Master Data GovernanceOne alternative
Reltio Connected Data PlatformFour alternatives
IBM InfoSphere MDM, Reltio, SAP Master Data Governance, Semarchy xDMOne alternative
Semarchy xDMGLM 4.7 FlashXInformatica MDMInformatica MDMHeldInformatica MDMInformatica MDM, SAP Master Data Governanceagainst: Microsoft Dynamics 365 Master Data Managementno first choiceagainst: Contentserv, EBX Software, IBM InfoSphere MDM, Oracle EDM, PiLog, Riversand, SAP Master Data Governance, Syndigo, TIBCO MDM, VisionWare MDM
Four alternatives
Riversand, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPThree alternatives
IBM InfoSphere MDM, Reltio, SAP Master Data GovernanceSeven alternatives
Ataccama ONE, IBM InfoSphere MDM, Profisee MDM, Reltio Data Cloud, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
Profisee MDM, TalendMiniMax M2.5no first choiceInformatica MDM, SAP Master Data GovernanceChangedInformatica MDMInformatica MDM, SAP Master Data Governanceagainst: Primentrano first choicenothing named
One alternative
ReltioSeven alternatives
IBM InfoSphere MDM, Oracle Enterprise Data Management, Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPThree alternatives
Profisee MDM, Reltio, Semarchy xDMGPT-6 LunaSAP ReltioInformatica MDMChangedno first choiceProfisee MDMno first choiceagainst: IBM InfoSphere MDM—traditional editions, Oracle Siebel UCM, SAP Master Data Governance
Three alternatives
Informatica MDM, SAP Master Data Governance, Stibo Systems STEPTwo alternatives
Reltio, Stibo Systems STEPOne alternative
Informatica MDMMuse Glimmer 30BInformatica MDMInformatica MDMHeldInformatica MDMProfisee MDMagainst: Informatica MDMno first choiceagainst: Informatica MDM, Microsoft Master Data Services, Talend Master Data Management Server
Four alternatives
Oracle Enterprise Data Management, Profisee MDM, SAP Master Data Governance, SAP MDG, Semarchy xDMTwo alternatives
Reltio, SAP Master Data GovernanceFive alternatives
Ataccama ONE, Profisee MDM, Reltio, SAP Master Data Governance, Semarchy xDMBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:42 | yes | 16 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:50 | yes | 4 | 7 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:39 | yes | 20 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-05 00:18 | yes | 20 | 5 s |
| Direct recommendation | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-04 22:45 | yes | 25 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:23 | yes | 16 | 16 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:09 | yes | 23 | 37 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:23 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:51 | no | 0 | 31 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:20 | yes | 15 | 21 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:10 | yes | 23 | 25 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:25 | yes | 5 | 28 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:47 | yes | 4 | 22 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 01:08 | yes | 15 | 16 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:39 | yes | 17 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:19 | yes | 2 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:26 | yes | 14 | 34 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-05 01:16 | yes | 19 | 3 s |
| Paraphrase | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:25 | yes | 23 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:42 | yes | 10 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:20 | yes | 21 | 50 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:53 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:48 | yes | 5 | 20 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:05 | yes | 19 | 31 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:25 | yes | 12 | 33 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:54 | yes | 10 | 26 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:39 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:45 | yes | 14 | 25 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 01:32 | yes | 13 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:18 | yes | 4 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:52 | yes | 22 | 42 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-05 00:17 | yes | 20 | 7 s |
| Comparative | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 00:02 | yes | 24 | 11 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:21 | yes | 19 | 16 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:49 | yes | 25 | 75 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:14 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:41 | yes | 14 | 28 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:09 | yes | 19 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:04 | yes | 21 | 34 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:32 | yes | 14 | 24 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:27 | yes | 11 | 33 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:33 | yes | 14 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:58 | yes | 14 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:53 | yes | 3 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:02 | yes | 13 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-05 00:45 | yes | 19 | 3 s |
| Budget constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:25 | yes | 23 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 22:20 | yes | 20 | 10 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:29 | yes | 24 | 85 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:16 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:52 | no | 0 | 27 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:55 | yes | 24 | 32 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:05 | yes | 25 | 93 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 22:43 | yes | 19 | 47 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:56 | yes | 3 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 01:44 | yes | 21 | 30 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:40 | yes | 18 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 01:47 | yes | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 01:05 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-05 00:53 | yes | 18 | 4 s |
| Scale constrained | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:51 | yes | 19 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 22:21 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:15 | yes | 24 | 52 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 01:06 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:57 | yes | 5 | 44 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:28 | yes | 25 | 35 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:32 | yes | 24 | 125 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:29 | yes | 5 | 23 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:39 | yes | 3 | 25 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:48 | yes | 14 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:29 | yes | 17 | 13 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:30 | yes | 7 | 9 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:43 | yes | 19 | 41 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-05 01:27 | yes | 16 | 4 s |
| Negative framing | Grok 4.1 Fast | spacexai/grok-4.1-fast-non-reasoning via vertex | 2026-10-05 01:17 | yes | 21 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:53 | yes | 10 | 9 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:29 | yes | 22 | 65 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:34 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:04 | no | 0 | 26 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:16 | yes | 24 | 42 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 01:42 | yes | 22 | 37 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:38 | yes | 17 | 43 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:13 | yes | 3 | 29 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:07 | yes | 23 | 34 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Ataccama read as Ataccama ONE
AtroCore read as AtroCore MDM
Boomi read as Boomi Data Hub
IBM read as IBM InfoSphere
Informatica read as Informatica MDM
Informatica (Enterprise Edition) read as Informatica MDM
Informatica (Multidomain MDM / IDMC) read as Informatica MDM
Informatica (Salesforce) read as Informatica MDM
Informatica (from Salesforce) read as Informatica MDM
Informatica IDMC read as Informatica MDM
Informatica Intelligent Data Management Cloud read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC) read as Informatica MDM
Informatica Intelligent MDM read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
Informatica MDM / Customer 360 / Product 360 read as Informatica MDM
Informatica MDM / IDMC read as Informatica MDM
Informatica MDM / Informatica Intelligent Data Management Cloud read as Informatica MDM
Informatica MDM / Intelligent Data Management Cloud (IDMC) read as Informatica MDM
Informatica Multidomain MDM read as Informatica MDM
Microsoft MDS read as Microsoft Master Data Services
Profisee read as Profisee MDM
SAP MDG read as SAP Master Data Governance
SAP Master Data Governance, MDG read as SAP Master Data Governance
Salesforce (Informatica) read as Informatica MDM
Salesforce/Informatica read as Informatica MDM
Semarchy read as Semarchy xDM
Semarchy (XDM Platform) read as Semarchy xDM
Semarchy (xDM) read as Semarchy xDM
Stibo read as Stibo Systems STEP
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP Platform) read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
Stibo Systems MDM read as Stibo Systems STEP
Unresolved, counted raw
Acuity
CData MDM
D&B (Dun & Bradstreet) MDM / Purisma
EBX Software
IBM InfoSphere MDM Server
IBM InfoSphere MDM—traditional editions
IBM InfoSphere Master Data Management Server
IBM Information Server
Microsoft Dynamics 365 Master Data Management
NinjaOne MDM
Oracle Customer/Product Hub
Oracle IDM
Oracle Master Data Management / Customer Data Management
Oracle Siebel UCM
Primentra
Riversand MDM
SAP Data Management (SAP Datasphere + MDG)
SAP Master Data Governance, SAP MDG
SAP Reltio
Sales Layer Enterprise Plus
Salesforce Customer 360 ID
Semarchy's Data Platform (SDP)
VisionWare MDM
Discontinued, still offered
No shut-down product was recommended here.