Every category where a model named SAP Master Data Governance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Master data management	Data platform	0%	65 of 92	42%	31	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for SAP Master Data Governance yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated SAP Master Data Governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	2
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	3	3
Perplexity Sonar	2	0	1	3
Grok 4.1 Fast	1	1	1	3
Mistral Small	1	0	1	2
DeepSeek V4 Flash	1	1	2	4
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	0	0	1	1
Kimi K2	1	0	2	3
GLM 4.7 FlashX	2	0	1	3
MiniMax M2.5	1	0	1	2
GPT-6 Luna	1	0	0	1
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct12 labelsNone

Paraphrase18 labels1

Comparative22 labelsNone

Budget-constrained9 labels3

Scale-constrained12 labelsNone

Negative35 labelsNone

First choiceAlternativeMentionNegative108 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your environment is heavily SAP-centric, SAP Master Data Governance may also be worth considering” Perplexity Sonar · Master data · paraphrase prompt · alternative

“If you're deeply integrated with SAP or Microsoft, consider SAP MDG or Microsoft MDS.” Mistral Small · Master data · scale prompt · alternative

“Choose SAP Master Data Governance if your environment is heavily SAP-based.” Perplexity Sonar · Master data · comparative prompt · alternative

“Best for SAP-Centric Companies ... Deep integration with SAP ecosystems” GLM 4.7 FlashX · Master data · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid or be cautious with IBM InfoSphere MDM and SAP MDG if your organization is not prepared for their complexity and cost.” Mistral Small · Master data · negative prompt · hard negative

“you should generally steer clear of massive enterprise legacy platforms (like SAP MDG, IBM InfoSphere, or Stibo Systems)” Gemini 3.5 Flash · Master data · paraphrase prompt · hard negative

“SAP MDG — unless you're exclusively SAP-centric and have resources for complex implementation” Kimi K2 · Master data · negative prompt · hard negative

“Caution if: You operate across multiple ERP systems... SAP MDG can become inflexible and costly when managing data outside its native ecosystem.” Qwen 3.7 Flash · Master data · negative prompt · soft negative

Named alongside

The products named in the same answers as SAP Master Data Governance, over the 108 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SAP Master Data Governance was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Informatica MDM98 of 10830Not among the top eight

Profisee MDM69 of 10820Not among the top eight

Semarchy xDM67 of 1086Not among the top eight

Reltio62 of 1086Not among the top eight

Stibo Systems STEP52 of 1082Not among the top eight

IBM InfoSphere MDM37 of 1080Not among the top eight

Ataccama ONE32 of 1080Not among the top eight

Pimcore27 of 1084Not among the top eight

IBM InfoSphere20 of 1080Not among the top eight

AtroCore MDM19 of 1084Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SAP Master Data Governance. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 102 of the 108 answers that named SAP Master Data Governance and are not a share of its labels.

Domains cited

atrocore.com58

semarchy.com52

profisee.com47

ciopages.com39

larksuite.com38

guideflow.com36

ovaledge.com35

devopsschool.com33

fanruan.com33

gartner.com33

404 of the 404 domain citations in answers naming SAP Master Data Governance came from somebody else's page.

Pages cited

semarchy.com/blog/top-master-data-management-solutions-compared46

atrocore.com/en/blog/best-master-data-management-tools43

ciopages.com/buyer-guides/master-data-management39

larksuite.com/en_us/blog/tools-for-master-data-management38

profisee.com/30-best-master-data-management-tools37

guideflow.com/blog/master-data-management-software35

ovaledge.com/blog/master-data-management-tools35

pipeline.zoominfo.com/operations/master-data-management-mdm30

Pages are listed as the models cited them.

Search and answers

Where SAP Master Data Governance stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,000 a month (“sap master data governance”)
AI search demand for its name, est.: 12 a month
Its own site: It sits on SAP's site (sap.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 65 of 92 in master data

Segment leader

41%

Profisee MDM

First choices: 4 across its categories
Named in: 108 answers
Its own site cited: in 102 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as SAP Master Data Governance

What the judge wrote, as written, with how often. The vendor table decides that these count as SAP Master Data Governance; a claim can dispute any of them.

SAP Master Data Governance (MDG) 12SAP MDG 10

Follow SAP Master Data Governance

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

SAP is the company behind SAP Master Data Governance.

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On record

Company records

Also from SAP: SAP AI, SAP Access Control, SAP Ariba, SAP BTP, SAP BTP API Management, SAP Build Process Automation, SAP Business ByDesign, SAP Business Data Cloud and 19 more

In its own words

Stated by the vendor, not checked

Positioning: Consolidate and govern your master data and ensure data quality and consistency across your organization with the SAP Master Data Governance application.
sap.com/products/data-cloud/master-data-governance.html
For: master data specialists
sap.com/products/data-cloud/master-data-governance.html
Free plan or trial: Try now sap.com/products/data-cloud/master-data-governance.html
Customers named: Deutsche Börse AGAIS GroupNordmann, Rassmann GmbH
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What SAP Master Data Governance's own pages state, read October 5, 2026: sap.com/products/data-cloud/master-data-governance.html, sap.com/products/data-cloud/master-data-governance-eam.html, sap.com/sea/products/data-cloud/master-data-governance.html, sap.com/mena/products/data-cloud/master-data-governance.html, sap.com/products/data-cloud/master-data-governance/trial.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SAP Master Data Governance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SAP Master Data Governance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for SAP Master Data Governance by email, built from the raw record of the edition. It shows:

where SAP Master Data Governance is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name SAP Master Data Governance, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.