Informatica · 1 category · RankedInformatica MDM
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Master data management | Data platform | 3% | 6 of 92 | 43% | 53 | criticized challenger |
Movement
By model
How each model treated Informatica MDM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 2 | 3 |
| GPT-5.4 mini | 1 | 1 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 3 | 4 |
| Perplexity Sonar | 1 | 1 | 0 | 1 | 3 |
| Grok 4.1 Fast | 1 | 0 | 2 | 2 | 5 |
| Mistral Small | 1 | 2 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 3 | 5 |
| Llama 4 Maverick | 0 | 1 | 3 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 4 | 5 |
| Kimi K2 | 1 | 1 | 0 | 2 | 4 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 2 | 5 |
| MiniMax M2.5 | 2 | 0 | 0 | 1 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“### 1. Informatica Intelligent Data Management Cloud (IDMC) - Best for: Large enterprises needing comprehensive, multi-domain governance at scale” Kimi K2 · Master data · comparative prompt · first choice
“A heavyweight of the industry, Informatica offers a massive, comprehensive platform... The Catch: It requires significant investment.” Gemini 3.5 Flash · Master data · comparative prompt · first choice
“Market position: #1 in cloud MDM globally with ~24% market share; named a Gartner Magic Quadrant Leader for MDM 7 times” DeepSeek V4 Flash · Master data · comparative prompt · first choice
“Choose Informatica IDMC if you want a broad data platform rather than only MDM.” Perplexity Sonar · Master data · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Examples: SAP Master Data Governance, IBM MDM, Informatica IDMC / MDM, and sometimes Boomi as an MDM-capable platform. These can be strong for large organizations, but reviews and analyst commentary often point to complexity, implementation effort, and services-heavy deployments as real risks.” GPT-5.4 mini · Master data · negative prompt · soft negative
“High-Cost Legacy/Enterprise Heavies (e.g., Informatica, IBM InfoSphere, SAP MDG, Oracle EDM)... Extremely expensive... Avoid if you're mid-market” Grok 4.1 Fast · Master data · negative prompt · soft negative
“Legacy MDM platforms (like Informatica, SAP, or IBM) are designed for massive organizations... these solutions will quickly become "shelfware"” Gemini 3.5 Flash · Master data · scale prompt · soft negative
“Some platforms like Salesforce Data Cloud and Informatica MDM are noted as having difficult setup processes, especially for smaller teams” MiniMax M2.5 · Master data · negative prompt · soft negative
Named alongside
The products named in the same answers as Informatica MDM, over the 171 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica MDM was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 161 of the 171 answers that named Informatica MDM and are not a share of its labels.
Domains cited
604 of the 604 domain citations in answers naming Informatica MDM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Informatica MDM stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“informatica mdm”)
- AI search demand for its name, est.
- 29 a month
- Its own site
- It sits on Informatica's site (informatica.com), so there are no site figures for it alone
In answers
This edition- First choices
- 25 across its categories
- Named in
- 171 answers
- Its own site cited
- in 161 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Informatica MDM
Follow Informatica MDM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Informatica is the company behind Informatica MDM.ShowHide
The company
On record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Informatica from Salesforce is recognized as a Leader, positioned highest in Ability to Execute.
- For
- Data leaders
- Customers named
- yamaha-corpCitizensjetblueschneider-electricsTelus
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Informatica MDM's own pages state, read October 5, 2026: informatica.com/magic-quadrant-mdm.html, informatica.com/blogs/master-data-management.html, informatica.com/products/master-data-management.html, informatica.com/blogs/importance-of-data-security-in-master-data-management.html, informatica.com/blogs/a-new-operating-model-for-data-informatica-mdm-mcp-server.html. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica MDM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica MDM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Informatica MDM by email, built from the raw record of the edition. It shows:
- where Informatica MDM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Informatica MDM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.