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Index › Products › Reltio · October 2026 Edition
1 category · Ranked

Reltio

109Judge labels
6First choices
24Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
6% in Master data for enterprise buyers
Rank 5 of 92 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 40 labels there were negative.
What the models named instead of Reltio →
By buyer segmentRead the same way at every buyer size.
In master data · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Reltio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Master data managementData platform3%5 of 9218%40accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Reltio yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Reltio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini02204
Gemini 3.5 Flash01001
Perplexity Sonar12104
Grok 4.1 Fast02215
Mistral Small11013
DeepSeek V4 Flash02013
Llama 4 Maverick00404
Qwen 3.7 Flash01012
Kimi K211103
GLM 4.7 FlashX02002
MiniMax M2.502103
GPT-6 Luna02013
Muse Glimmer 30B00022

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels1
Paraphrase20 labels4
Comparative23 labels1not counted in share
Budget-constrained9 labelsNone
Scale-constrained18 labels1
Negative19 labels1not counted in share
First choiceAlternativeMentionNegative109 labels in all, every segment counted; 6 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I recommend starting with a cloud-native, multi-domain MDM platform like Reltio, Profisee, or Semarchy” Mistral Small · Master data · scale prompt · first choice
“Reltio — Cloud-native, real-time, agile” Kimi K2 · Master data · negative prompt · first choice
“I would recommend Reltio first” Perplexity Sonar · Master data · paraphrase prompt · first choice
“best if you need a cloud-native, real-time, API-rich platform and are comfortable with a more technical implementation” GPT-5.4 mini · Master data · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid enterprise tools like Reltio/Ataccama unless budget allows” Grok 4.1 Fast · Master data · budget prompt · hard negative
“Reltio is commonly named for mid-market complexity but sits in the enterprise band... harder to justify for true mid-market budgets” Muse Glimmer 30B · Master data · direct prompt · soft negative
“Tools like Informatica MDM or Reltio ... these will likely result in a bloated project for a mid-sized business.” Qwen 3.7 Flash · Master data · paraphrase prompt · soft negative
“suitable for upper mid-market to enterprise needs, but may be more complex or costly for smaller mid-market firms” Mistral Small · Master data · direct prompt · soft negative

Named alongside

The products named in the same answers as Reltio, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reltio was named but was not.
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ProductSame answerTook the first choice insteadHead to head
SAP Master Data Governance62 of 1092Not among the top eight
Stibo Systems STEP54 of 1090Not among the top eight
IBM InfoSphere MDM23 of 1090Not among the top eight
IBM InfoSphere18 of 1090Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reltio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 102 of the 109 answers that named Reltio and are not a share of its labels.

Domains cited

semarchy.com56
atrocore.com49
profisee.com48
guideflow.com42
fanruan.com41
gartner.com41
ovaledge.com37
ciopages.com33
pipeline.zoominfo.com33
larksuite.com32

412 of the 412 domain citations in answers naming Reltio came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

reltio.com is not in Google's top ten for any of the category's searches. In the answers, Reltio takes 3% of first choices and Profisee MDM takes 41%.
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In search

Google, US estimates
Position for “master data management platform”
–
not in the top ten
Position for “master data management platforms”
–
not in the top ten
Searches for its name, Google
3,600 a month (“reltio”)
AI search demand for its name, est.
126 a month
Organic visits to its site
about 6,210 a month
Searches its site ranks for
1,961 · 86 in the top three
Sites linking to it
1,723
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
103 ads · 84 text, 11 image, 8 video · 51 shown in the last 30 days

First shown August 2022, as Reltio, Inc., verified. Ads started 2025-11 to 2026-10: 61 in the year, 42 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
3%
rank 5 of 92 in master data
Segment leader
41%
Profisee MDM
First choices
6 across its categories
Named in
109 answers
Its own site cited
in 102 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on reltio.com
7,422
subdomains included
Content
1,657
counted in the table below
Documentation
5,551
Product · Integration
34 · 8
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog62992026-09-17
News or press25002026-04-22
Webinar or virtual event21272026-09-11
Podcast or video21012026-08-05
Glossary or explainer13402024-11-21
Report or ebook10822026-08-21
Case study3702025-09-29
Conference or event3602025-10-28
Comparison3202026-05-01
Template or tool902024-05-07
How it is countedHide how it is counted

Every page reltio.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Reltio

What the judge wrote, as written, with how often. The vendor table decides that these count as Reltio; a claim can dispute any of them.
Reltio (Reltio Connected Data Platform) 1Reltio (now integrated with SAP as "SAP Reltio") 1

Follow Reltio

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Reltio is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Context Intelligence & AI-Powered Data Unification for the Enterprise
For
the enterprise
Integrations claimed
1000 reltio.com
Certifications
HITRUST CSFISO 27001NIST 800-53
Customers named
HPAonFusablePfizerClarioAvidXchangeRadisson Hotel GroupIntercontinental Hotel Group
Not stated on the pages read
Price, starting price, free plan or trial, hosting

What Reltio's own pages state, read October 5, 2026: reltio.com, trust.reltio.com, reltio.com/platform-demo-series, reltio.com/customers, reltio.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reltio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reltio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Reltio by email, built from the raw record of the edition. It shows:

  • where Reltio is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Reltio, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at reltio.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.