Every category where a model named Stibo Systems STEP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Master data management	Data platform	0%	11 of 92	10%	31	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Stibo Systems STEP yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Stibo Systems STEP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	2	2	0	4
Gemini 3.5 Flash	1	1	1	3
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	3	2	0	5
Mistral Small	0	0	0	0
DeepSeek V4 Flash	2	1	2	5
Llama 4 Maverick	0	3	0	3
Qwen 3.7 Flash	1	0	0	1
Kimi K2	1	2	0	3
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	2	0	0	2
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct16 labelsNone

Paraphrase16 labels3

Comparative24 labelsNone

Budget-constrained4 labelsNone

Scale-constrained11 labelsNone

Negative14 labelsNone

First choiceAlternativeMentionNegative85 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Stibo Systems | Product/master data depth | Independent, strong for product-centric companies” DeepSeek V4 Flash · Master data · scale prompt · alternative

“Stick to Gartner/Forrester-evaluated vendors (e.g., Reltio, Semarchy, Stibo for modern SaaS” Grok 4.1 Fast · Master data · negative prompt · alternative

“strong option if your focus is product / catalog / supply-chain master data” GPT-5.4 mini · Master data · direct prompt · alternative

“If your primary problem is selling physical products... Choose Stibo Systems.” Gemini 3.5 Flash · Master data · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“steer clear of massive enterprise legacy platforms (like SAP MDG, IBM InfoSphere, or Stibo Systems)” Gemini 3.5 Flash · Master data · paraphrase prompt · hard negative

“Caution if you need customer MDM... Avoid for customer-centric MDM initiatives.” DeepSeek V4 Flash · Master data · negative prompt · soft negative

“typically priced for larger enterprises. Not the best value for mid-market.” DeepSeek V4 Flash · Master data · direct prompt · soft negative

Named alongside

The products named in the same answers as Stibo Systems STEP, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stibo Systems STEP was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Informatica MDM78 of 8425Not among the top eight

Semarchy xDM65 of 845Not among the top eight

Profisee MDM63 of 8416Not among the top eight

Reltio54 of 843Not among the top eight

SAP Master Data Governance52 of 841Not among the top eight

Ataccama ONE32 of 840Not among the top eight

Pimcore21 of 844Not among the top eight

IBM InfoSphere MDM20 of 840Not among the top eight

IBM InfoSphere14 of 840Not among the top eight

AtroCore MDM11 of 843Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Stibo Systems STEP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 81 of the 84 answers that named Stibo Systems STEP and are not a share of its labels.

Domains cited

semarchy.com46

profisee.com43

atrocore.com38

gartner.com33

ciopages.com32

informatica.com30

fanruan.com27

ovaledge.com26

devopsschool.com24

stibosystems.comYour site24

299 of the 323 domain citations in answers naming Stibo Systems STEP came from somebody else's page.

Pages cited

semarchy.com/blog/top-master-data-management-solutions-compared37

ciopages.com/buyer-guides/master-data-management32

profisee.com/30-best-master-data-management-tools31

atrocore.com/en/blog/best-master-data-management-tools27

ovaledge.com/blog/master-data-management-tools26

larksuite.com/en_us/blog/tools-for-master-data-management23

guideflow.com/blog/master-data-management-software20

gartner.com/reviews/market/master-data-management-solutions19

Pages are listed as the models cited them.

Search and answers

stibosystems.com is not in Google's top ten for any of the category's searches. In the answers, Stibo Systems STEP takes 0% of first choices and Profisee MDM takes 41%.

ShowHide

In search

Google, US estimates

Position for “master data management platform”

–

not in the top ten

Position for “master data management platforms”

–

not in the top ten

Searches for its name, Google: 170 a month (“stibo systems step”)
AI search demand for its name, est.: 3 a month
Organic visits to its site: about 16,043 a month
Searches its site ranks for: 1,339 · 177 in the top three
Sites linking to it: 2,674
Paid Google search: 1 searches its ads show for, about 8 clicks and $466 a month (estimate)

Ads on GoogleDetailLess

30 ads · 27 text, 3 video · 8 shown in the last 30 days

First shown August 2025, as STIBO SYSTEMS A/S, verified. Ads started 2025-11 to 2026-10: 23 in the year, 7 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 92 in master data

Segment leader

41%

Profisee MDM

First choices: 3 across its categories
Named in: 84 answers
Its own site cited: in 81 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on stibosystems.com

2,434

subdomains included

Content

570

counted in the table below

Documentation

Product · Integration

34 · 73

Kind	Pages	Last 90 days	Latest
Blog	270	40	2026-09-29
News or press	146	3	2026-09-29
Case study	73	undated
Report or ebook	41	0	2026-04-29
Glossary or explainer	20	0	2026-06-01
Webinar or virtual event	10	1	2026-07-07
Conference or event	6	undated
Comparison	2	0	2026-07-01
Template or tool	1	0	2022-09-26
Podcast or video	1	1	2026-07-07

Most recent

2026-09-29Newsroom news or press
2026-09-29Stibo systems announces agentic ai engine agentworkx bringing governed agents directly into enterprise master data news or press
2026-09-29Overcoming data culture problems in manufacturing blog
2026-09-23Why business partner relationships complicate master data management blog
2026-09-164hana migration into an ai ready data foundation blog
2026-09-15Bygma selects stibo systems to strengthen product data and documentation across the group starting in denmark news or press

How it is countedHide how it is counted

Every page stibosystems.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Stibo Systems STEP

What the judge wrote, as written, with how often. The vendor table decides that these count as Stibo Systems STEP; a claim can dispute any of them.

Stibo Systems 18Stibo 4Stibo Systems (STEP Platform) 2Stibo Systems (STEP) 1Stibo Systems MDM 1

Follow Stibo Systems STEP

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Stibo Systems STEP is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Trusted Intelligence Platform Enterprise master data management that powers trustworthy decisions by AI agents and teams at scale
stibosystems.com
For: complex enterprises
stibosystems.com
Integrations claimed: 8 stibosystems.com · 100 stibosystems.com/platform pages disagree
Customers named: Hager GroupSligro Food GroupOfficeMax NZFergusonOneyManitou Group
Not stated on the pages read: Price, starting price, free plan or trial, certifications, hosting

What Stibo Systems STEP's own pages state, read October 5, 2026: stibosystems.com, trust.stibosystems.com, stibosystems.com/platform, stibosystems.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Stibo Systems STEP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Stibo Systems STEP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Stibo Systems STEP by email, built from the raw record of the edition. It shows:

where Stibo Systems STEP is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Stibo Systems STEP, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.