IT AI Index
September 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index Data platform ETL › Enterprise September 2026 Edition

ETL and ELT for enterprise buyers

Asked as “ETL tool”, and as “data pipeline and ELT platform”, on behalf of an enterprise B2B company. 39 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Clear leader
49% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Fivetran49%25%53endorsed leader
02Integrate.io28%4%25accepted challenger
03Airbyte5%9%43accepted challenger
04Matillion5%3%35accepted challenger
05Informatica Intelligent Data Management Cloud5%36%11criticized challenger
06Informatica3%38%24criticized challenger
07Talend3%37%41criticized challenger
08Informatica PowerCenter3%57%14criticized challenger
Show the nine products at 0%, ordered by negative rate
17Microsoft SQL Server Integration Services0%62%13criticized challenger
16IBM DataStage0%43%21criticized challenger
14Hevo Data0%33%21criticized challenger
15Stitch0%25%12criticized challenger
11Azure Data Factory0%22%23accepted challenger
10AWS Glue0%15%27accepted challenger
12Apache Airflow0%8%13accepted challenger
09dbt0%4%25accepted challenger
13Databricks0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Fivetran49%
02Integrate.io28%
03Airbyte5%
04Matillion5%
05Informatica Intelligent Data Management Cloud5%
06Informatica3%
07Talend3%
08Informatica PowerCenter3%
09dbt0%
10AWS Glue0%
11Azure Data Factory0%
12Apache Airflow0%
13Databricks0%
14Hevo Data0%
15Stitch0%
16IBM DataStage0%
17Microsoft SQL Server Integration Services0%

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Grok 4.1 Fast, Mistral Small, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Fivetran
25%
13 of 53 labels negative · 9 of 12 models
“Fivetran uses consumption-based pricing on Monthly Active Rows, and as of 2026, deletes count toward MAR, so bills can climb with high-churn tables.” Claude Haiku 4.5, negative prompt
IBM DataStage
43%
9 of 21 labels negative · 8 of 12 models · 6 hard negative
“Categories of tools to avoid or use with caution ... Older **Informatica** versions, **IBM DataStage**” GLM 4.7 FlashX, negative prompt
Talend
37%
15 of 41 labels negative · 8 of 12 models · 6 hard negative
“Talend Open Studio was discontinued in January 2024... roadmap uncertainty, and per-connector pricing can become expensive” MiniMax M2.5, negative prompt
Informatica PowerCenter
57%
8 of 14 labels negative · 6 of 12 models · 4 hard negative
“Tools to Avoid or Approach with Extreme Caution: Informatica PowerCenter / IDMC ... High TCO ... TCO is a red flag” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: twelve of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

63 of 72 answers in this category came back with a source list, from 12 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 861 links across 229 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Integrate.io47 answers · 98 citations · 10 models
vendor site · Hevo Data44 answers · 72 citations · 10 models
vendor site · Fivetran26 answers · 47 citations · 11 models
vendor site · Stacksync25 answers · 26 citations · 10 models
vendor site · Airbyte20 answers · 33 citations · 10 models
17 answers · 18 citations · 9 models
17 answers · 17 citations · 8 models
vendor site · Skyvia15 answers · 18 citations · 7 models
14 answers · 18 citations · 10 models
vendor site · Estuary14 answers · 17 citations · 8 models
vendor site · Domo14 answers · 15 citations · 8 models
14 answers · 14 citations · 8 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best ETL tool for an enterprise B2B company?”Paraphrase“Which data pipeline and ELT platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade ETL tools and how do they differ?”Budget-constrained“What is the best ETL tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a ETL tool. What should we look at?”Negative“Which ETL tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Informatica PowerCenter
Four alternativesApache NiFi, Matillion, Microsoft SQL Server Integration Services, Talend
Fivetran, Integrate.ioChanged
Five alternativesApache Airflow, Azure Data Factory, IBM DataStage, Informatica PowerCenter, dbt
Integrate.io
Three alternativesAWS Glue, Airbyte, Informatica
against: Fivetran
Integrate.iono first choiceagainst: Fivetran, Google Cloud Dataflow, Informatica PowerCenter
GPT-5.4 miniFivetran
Three alternativesIBM DataStage, Informatica, Matillion
against: Airbyte
FivetranHeld
Five alternativesAWS Glue, Azure Data Factory, Databricks, Snowflake, dbt
Informatica
Seven alternativesAWS Glue, Airbyte, Apache NiFi, Fivetran, Matillion, Microsoft SQL Server Integration Services, Talend
Fivetran
One alternativeAirbyte
against: Informatica Intelligent Data Management Cloud
no first choicenothing named
Gemini 3.5 FlashFivetran
Eight alternativesCensus, Confluent Cloud, Estuary Flow, Hevo Data, Hightouch, Informatica Intelligent Data Management Cloud, Integrate.io, dbt
FivetranHeld
Three alternativesAirbyte, Informatica, Matillion
no first choice
Six alternativesAWS Glue, Fivetran + dbt Labs, IBM DataStage, Informatica Intelligent Data Management Cloud, Microsoft Azure Data Factory (ADF) / Microsoft Fabric, Talend
Airbyte
Seven alternativesAWS Glue, Apache Airflow, Azure Data Factory, Etlworks, Integrate.io, Matillion, dbt
against: dbt
Fivetran
Two alternativesAirbyte, Matillion
against: Informatica Intelligent Data Management Cloud
against: Fivetran, IBM DataStage, Informatica Intelligent Data Management Cloud, Informatica PowerCenter, Make, Microsoft SQL Server Integration Services, Oracle Data Integrator, Stitch, Workato, Zapier
Perplexity SonarFivetran
Five alternativesAirbyte, IBM DataStage, Informatica, Talend, dbt
FivetranHeld
Three alternativesInformatica, Matillion, Talend
Fivetran
Five alternativesAirbyte, IBM DataStage, Informatica, Integrate.io, Matillion
Integrate.iono first choiceagainst: AWS Glue, Azure Data Factory, Fivetran, Hevo Data, IBM DataStage, Informatica, Talend
Grok 4.1 FastInformatica Intelligent Data Management Cloud, Matillion
Three alternativesDatabricks, Fivetran, dbt
FivetranChanged
Two alternativesAirbyte, dbt
against: Hevo Data, Informatica, Stitch
Informatica Intelligent Data Management Cloud (IDMC) / PowerCenter
Four alternativesAWS Glue, Azure Data Factory, Matillion, Talend
against: Microsoft SQL Server Integration Services
Integrate.io
Four alternativesAWS Glue, Airbyte, Hevo Data, Matillion
against: Fivetran, Informatica Intelligent Data Management Cloud
Integrate.io
Six alternativesAirbyte, Fivetran, Hevo Data, Matillion, Stitch, Talend
against: Fivetran, IBM DataStage, Informatica PowerCenter, Microsoft SQL Server Integration Services, SAP Data Services, Talend
Mistral Smallno first choiceFivetranChanged
Four alternativesAirbyte, Informatica PowerCenter, Matillion, Talend
Informatica PowerCenter / IDMC
Eight alternativesAWS Glue, Azure Data Factory, Fivetran, IBM DataStage, Matillion, Oracle Data Integrator, SAP Data Services, Talend
against: Microsoft SQL Server Integration Services
Integrate.ioagainst: Hevo Data, Talendno first choiceagainst: Fivetran, Hevo Data, IBM DataStage, IBM InfoSphere, Informatica PowerCenter, Integrate.io, Oracle GoldenGate
DeepSeek V4 FlashFivetran
Seven alternativesAWS Glue, Airbyte, Apache Airflow, Azure Data Factory, Dagster, Google Cloud Dataflow, dbt
against: Stitch
FivetranHeld
Five alternativesAirbyte, Apache Airflow, Dagster, Snowflake, dbt
against: Informatica, Talend
no first choiceIntegrate.io
Two alternativesCloverDX, Stitch
against: Fivetran, Hevo Data, Informatica, Matillion, Talend
no first choiceagainst: Airbyte, Apache NiFi, Fivetran, IBM DataStage, Informatica, Meltano, Pentaho Data Integration, Singer, Talend
Llama 4 Maverickno first choiceno first choiceHeldno first choiceIntegrate.ioIntegrate.io
Two alternativesHevo Data, Stacksync
nothing named
Qwen 3.7 FlashMatillion
Four alternativesAzure Data Factory, Fivetran, Informatica, dbt
FivetranChanged
Three alternativesAirbyte, Matillion, dbt
Informatica Intelligent Data Management Cloud
Three alternativesFivetran, Matillion, Talend
Informatica Intelligent Data Management Cloud
Two alternativesAlteryx, Azure Data Factory
against: AWS Glue, Fivetran
no first choiceagainst: Airbyte, Apache Airflow, Apache NiFi, Custom SQL Scripts / Stored Procedures, Fivetran, Informatica, Pentaho Data Integration, Talend
Kimi K2Airbyte, Fivetran
Three alternativesAWS Glue, Azure Data Factory, Hevo Data
against: IBM DataStage, Informatica PowerCenter, Talend
FivetranChanged
Two alternativesAirbyte, Matillion
against: Hevo Data
Informatica PowerCenter / Intelligent Data Management Cloud
Six alternativesFivetran, IBM DataStage, Matillion, Microsoft SQL Server Integration Services, Oracle Data Integrator, Talend
Integrate.io
Two alternativesFivetran, Informatica Intelligent Data Management Cloud
against: Talend
no first choiceagainst: Informatica PowerCenteragainst: Azure Data Factory, Fivetran, IBM DataStage, Informatica PowerCenter, Microsoft SQL Server Integration Services, Pentaho Data Integration, Talend
GLM 4.7 FlashXno first choiceFivetranChanged
Four alternativesAirbyte, Snowflake, Talend, dbt
IBM DataStage, Informatica PowerCenter
Eight alternativesAirbyte, Fivetran, Hevo Data, Matillion, Microsoft SQL Server Integration Services, Oracle Data Integrator, SAP Data Services, Talend
Talendagainst: Airbyte, Fivetran, Hevo Data, Informaticano first choiceagainst: AWS Glue, Azure Data Factory, DuckDB, IBM DataStage, Informatica, Microsoft SQL Server Integration Services, Talend
MiniMax M2.5Fivetran, Informatica
One alternativeMatillion
FivetranChanged
Seven alternativesAirbyte, Apache Airflow, Google BigQuery, Great Expectations, Matillion, Snowflake, dbt
against: AWS Glue, Azure Data Factory, Google Cloud Dataflow, Talend
Informatica PowerCenter
Seven alternativesAirbyte, Fivetran, IBM DataStage, Informatica, Matillion, Oracle Data Integrator, Talend
Integrate.io
Two alternativesAirbyte, Etlworks
against: Informatica, Microsoft SQL Server Integration Services, Talend
no first choiceagainst: Azure Data Factory, IBM DataStage, Informatica PowerCenter, Microsoft SQL Server Integration Services, Talend
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:52no05 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:47yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:03yes1324 s
Direct recommendationPerplexity Sonarsonar2026-09-17 10:27yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:49yes3114 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-17 13:59yes519 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:34yes1018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 11:41yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:34no031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:32yes1020 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 13:24yes1077 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:57yes730 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:17yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 13:15yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:47yes1733 s
ParaphrasePerplexity Sonarsonar2026-09-17 11:06yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:40yes3815 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-17 12:05yes1412 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 09:44yes1920 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:19yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 12:43yes1030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-17 09:31yes2055 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:07yes1964 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:04no080 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 13:15yes911 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:09yes413 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-17 11:42yes1728 s
ComparativePerplexity Sonarsonar2026-09-17 14:05yes2011 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 09:32yes2315 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-17 11:48yes914 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 11:21yes916 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:58yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 10:23yes547 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-17 12:45yes1338 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 09:34yes15137 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 12:37yes518 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 09:36yes178 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 12:17yes48 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 13:21yes1832 s
Budget constrainedPerplexity Sonarsonar2026-09-17 14:03yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:39yes4617 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 13:31yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 13:36yes2639 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 10:25yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:47no038 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 11:51yes1428 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:10yes27103 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 13:29yes1688 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 10:05yes1812 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 10:22no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-17 14:08no018 s
Scale constrainedPerplexity Sonarsonar2026-09-17 13:39yes1910 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 12:15yes1211 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-17 10:58no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 12:36yes2531 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 12:05yes55 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 13:03yes1047 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:25yes1327 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 10:36yes2358 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 14:16no053 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-17 11:00yes1616 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-17 14:02no07 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-17 12:32yes1631 s
Negative framingPerplexity Sonarsonar2026-09-17 13:22yes208 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-17 11:53yes3316 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-17 12:48yes1012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-17 14:10yes2727 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-17 13:36yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-17 11:47yes2455 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-17 10:25yes1541 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-17 12:53yes1370 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-17 11:59yes1843 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Hevo read as Hevo Data
Unresolved, counted raw
Ab Initio
Advanced ETL Processor
CloverDX
Confluent Schema Registry + Flink
Custom SQL Scripts / Stored Procedures
Databricks Delta Live Tables
Fivetran + dbt Labs (Merged)
IBM Cloud Pak for Data / InfoSphere
Informatica Intelligent Data Management Cloud (IDMC) / PowerCenter
Informatica PowerCenter / Intelligent Data Management Cloud (IDMC)
LeadJourney
Microsoft Azure Data Factory (ADF) / Microsoft Fabric
Nexla
Oracle Data Integration
Oracle GoldenGate
Discontinued, still offered
No shut-down product was recommended here.
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