Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 52 → 56 of 61
Oracle · 3 categories · RankedOracle Data Integrator
21Judge labels
0First choices
12Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in ETL for enterprise buyers
Rank 72 of 75 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 100% of its 3 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business58 of 62
0%4 labels
under the label threshold
Mid-market72 of 75
0%3 labels
under the label threshold
Enterprise54 of 72
0%11 labels
criticized challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Oracle Data Integrator for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 0% | 72 of 75 | 100% | 3 | under 10 labels · led by Fivetran at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data masking and test data management | Data platform | 0% | 105 of 140 | 0% | 1 | under 10 labels · led by DATPROF at 17% | |
| Data virtualization | Data platform | 0% | 39 of 99 | 0% | 1 | under 10 labels · led by Denodo at 28% |
Movement
Since September 2026, Oracle Data Integrator held within the floor in all three categories: no change cleared 11 points.
Best category · ETL · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 56 → 66 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 54 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 72 of 75 |
| Data masking | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 105 of 140, unchanged |
| Data virtualization | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 99, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Oracle Data Integrator across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Oracle Data Integrator across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative21 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Oracle-heavy environments” Kimi K2 · Data virtualization · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“These proprietary, GUI-based behemoths were built for the on-premise, centralized database era” Gemini 3.5 Flash · ETL · negative prompt · hard negative
“Extremely expensive (licensing + maintenance); inflexible” Grok 4.20 · ETL · negative prompt · hard negative
“Legacy Enterprise On-Premise Suites ... Why be cautious: These tools were built for physical servers, not cloud elasticity.” Qwen 3.7 Flash · ETL · negative prompt · soft negative
Named alongside
The products named in the same answers as Oracle Data Integrator, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle Data Integrator was named but was not.ShowHide
Named alongside
The products named in the same answers as Oracle Data Integrator, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Oracle Data Integrator was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Oracle Data Integrator. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 21 answers that named Oracle Data Integrator and are not a share of its labels.
Domains cited
integrate.io10
airbyte.com9
fivetran.com9
funnel.io9
hevodata.com9
dataquest.io7
estuary.dev7
blog.coupler.io6
g2.com6
skyvia.com6
Seventy-eight of the seventy-eight domain citations in answers naming Oracle Data Integrator came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Oracle Data Integrator stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Oracle Data Integrator stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 22,200 a month (“oracle data integrator”)
- AI search demand for its name, est.
- 40 a month
- Its own site
- It sits on Oracle's site (oracle.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 72 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 0 across its categories
- Named in
- 21 answers
- Its own site cited
- in 21 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Oracle Data Integrator
What the judge wrote, as written, with how often. The vendor table decides that these count as Oracle Data Integrator; a claim can dispute any of them.
Oracle Data Integrator (ODI) 2Oracle Data Integrator / GoldenGate 1Oracle ODI 1
Follow Oracle Data Integrator
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Oracle is the company behind Oracle Data Integrator.ShowHide
The company
Oracle is the company behind Oracle Data Integrator.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- loads and transforms data faster into data warehouses by leveraging the power of the target database instead of relying on a conventional ETL server
- For
- organizations
- Free plan or trial
- Try Oracle Cloud Free Tier oracle.com/integration/data-integrator-enterprise-edition
- Customers named
- Raymond James Financials
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What Oracle Data Integrator's own pages state, read September 28, 2026: oracle.com/middleware, oracle.com/integration/what-is-etl, oracle.com/integration/data-integrator-enterprise-edition, oracle.com/cloud/database-migration/oracle-database, oracle.com/apac/integration/data-integrator-enterprise-edition. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Oracle Data Integrator's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Oracle Data Integrator, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Oracle Data Integrator by email, built from the raw record of the edition. It shows:
- where Oracle Data Integrator is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Oracle Data Integrator, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.