Small business▼−3Since September 2026: 36% → 33%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
33%from 36% in September 2026
Inside the floor by 8 pointsRank 1 of 61, unchanged
1 category · RankedAirbyte
171Judge labels
36First choices
22Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
36% in ETL for small business buyers
Rank 2 of 75 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 5% of its 63 labels there were negative.
What the models named instead of Airbyte →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 62
36%71 labels
endorsed leader
Mid-market2 of 75
28%63 labels
accepted challenger
Enterprise14 of 72
0%31 labels
criticized challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Airbyte for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 28% | 2 of 75 | 5% | 63 | accepted challenger | ▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Airbyte held within the floor in its one category: no change cleared 11 points.
Best category · ETL · by segment
Mid-market▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
26%from 32% in September 2026
Inside the floor by 5 pointsRank 1 → 2 of 69
Enterprise▼−5Since September 2026: 5% → 0%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 6 pointsRank 4 → 13 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 32% | 26% | ▼−6Since September 2026: 32% → 26%, −6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 75 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Airbyte across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Airbyte across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 2 | 2 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 1 | 5 | 1 | 0 | 7 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 2 | 3 | 1 | 0 | 6 |
| Mistral Small | 1 | 2 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 3 | 2 | 0 | 6 |
| Kimi K2 | 3 | 3 | 0 | 0 | 6 |
| GLM 4.7 FlashX | 2 | 1 | 2 | 0 | 5 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 3 | 0 | 0 | 4 |
| Muse Glimmer 30B | 2 | 0 | 0 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct26 labels6
Paraphrase41 labels9
Comparative29 labels10not counted in share
Budget-constrained29 labels18
Scale-constrained18 labels3
Negative28 labels1not counted in share
First choiceAlternativeMentionNegative171 labels in all, every segment counted; 36 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Airbyte – Best Overall Value ... For most mid-sized B2B companies, I recommend: Airbyte (or Fivetran if budget allows) + dbt + Snowflake/BigQuery” Kimi K2 · ETL · paraphrase prompt · first choice
“Cost/predictability option: Airbyte. ... Choose Airbyte + Snowflake/BigQuery + dbt if you want open-source flexibility” Muse Glimmer 30B · ETL · paraphrase prompt · first choice
“If you have a software developer on staff, self-host the open-source version of [Airbyte](https://airbyte.com)” Gemini 3.5 Flash · ETL · budget prompt · first choice
“Airbyte is currently considered the "sweet spot" because it balances cost control with the power to customize.” Qwen 3.7 Flash · ETL · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"Airbyte & Fivetran are bad products." ... That view is not consensus, but it is representative of complaints about pricing models” Muse Glimmer 30B · ETL · negative prompt · soft negative
“citing frequent job failures, slow sync times, regular timeouts, missing records” Claude Haiku 4.5 · ETL · negative prompt · soft negative
“Unreliable connectors – Community-built connectors are frequently buggy” DeepSeek V4 Flash · ETL · negative prompt · soft negative
Named alongside
The products named in the same answers as Airbyte, over the 168 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airbyte was named but was not.ShowHide
Named alongside
The products named in the same answers as Airbyte, over the 168 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airbyte was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Airbyte. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 155 of the 168 answers that named Airbyte and are not a share of its labels.
Domains cited
fivetran.com95
airbyte.comYour site92
hevodata.com84
integrate.io79
estuary.dev54
blog.coupler.io49
skyvia.com47
g2.com39
sqream.com39
dataquest.io34
520 of the 612 domain citations in answers naming Airbyte came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
airbyte.com ranks 5 on Google for the category's searches. In the answers, Airbyte takes 28% of first choices and Fivetran takes 40%.ShowHide
Search and answers
airbyte.com ranks 5 on Google for the category's searches. In the answers, Airbyte takes 28% of first choices and Fivetran takes 40%.
ShowHideIn search
Google, US estimatesPosition for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“airbyte”)
- AI search demand for its name, est.
- 120 a month
- Organic visits to its site
- about 17,507 a month
- Searches its site ranks for
- 11,656 · 151 in the top three
- Sites linking to it
- 5,460
- Paid Google search
- 2 searches its ads show for, about 12 clicks and $320 a month (estimate)
In answers
This editionShare of first choices
28%
rank 2 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 36 across its categories
- Named in
- 168 answers
- Its own site cited
- in 155 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on airbyte.com
5,983
subdomains included
Content
946
counted in the table below
Documentation
1,599
Product · Integration
10 · 681
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 562 | 14 | 2026-09-25 | ||
| Comparison | 207 | 4 | 2026-09-03 | ||
| Glossary or explainer | 56 | 1 | 2026-07-28 | ||
| News or press | 50 | 0 | 2026-03-31 | ||
| Report or ebook | 30 | 7 | 2026-09-22 | ||
| Case study | 27 | 2 | 2026-07-23 | ||
| Conference or event | 12 | 1 | 2026-08-25 | ||
| Template or tool | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-25Agentic upgrades zoho crm reddit ads blog
- 2026-09-22Facebook marketing to clickhouse report or ebook
- 2026-09-22Facebook marketing to clickhouse warehouse report or ebook
- 2026-09-21Facebook pages to bigquery report or ebook
- 2026-09-21Facebook pages to bigquery report or ebook
- 2026-09-16Linear gong youtube data certified connectors blog
Events in person
Last twelve months
- August 4, 2026Ai4 2026Las Vegas
- June 29, 2026AI Engineer World's Fair 2026San Francisco
As the event pages on airbyte.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page airbyte.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Airbyte
What the judge wrote, as written, with how often. The vendor table decides that these count as Airbyte; a claim can dispute any of them.
Airbyte (self-hosted) 2Airbyte Cloud 2Airbyte (Core) 1Airbyte (Self-Hosted/Open-Source) 1
Follow Airbyte
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Airbyte is its own company.ShowHide
The company
Airbyte is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Data Movement for Analytics and AI Agents
- For
- Analytics and AI Agents
- Price stated
- Starting at $20/month airbyte.com/pricing
- Starting price
- 20 airbyte.com/pricing
- Free plan or trial
- Try it free airbyte.com
- Integrations claimed
- 700 airbyte.com
- Certifications
- SOC2 compliance
- Hosting
- Cloudon-premisesmulti-region
- Customers named
- SymendPetvisorKudaPelotonDrivepoint
What Airbyte's own pages state, read September 28, 2026: airbyte.com, airbyte.com/pricing, trust.airbyte.com, airbyte.com/product/platform, airbyte.com/company/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airbyte's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airbyte, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Airbyte by email, built from the raw record of the edition. It shows:
- where Airbyte is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Airbyte, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Airbyte is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Airbyte is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAirbyte is among the products AI models recommend first in ETL and ELT this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.