Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 51 → 60 of 61
2 categories · RankedInformatica PowerCenter
41Judge labels
2First choices
22Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in ETL for enterprise buyers
Rank 74 of 75 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 55% of its 11 labels there were negative.
What the models named instead of Informatica PowerCenter →By buyer segmentRead the same way at every buyer size.
Small business59 of 62
0%5 labels
under the label threshold
Mid-market74 of 75
0%11 labels
criticized challenger
Enterprise5 of 72
4%20 labels
criticized challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Informatica PowerCenter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 0% | 74 of 75 | 55% | 11 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data virtualization | Data platform | 0% | 76 of 99 | 50% | 2 | under 10 labels · led by Denodo at 28% |
Movement
Since September 2026, Informatica PowerCenter held within the floor in all two categories: no change cleared 11 points.
Best category · ETL · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 → 68 of 69
Enterprise=heldSince September 2026: 3% → 3%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 3% in September 2026
Inside the floor by 11 pointsRank 7 → 8 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 60 → 74 of 75 |
| Data virtualization | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 76 of 99, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Informatica PowerCenter across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Informatica PowerCenter across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 2 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels2
Paraphrase1 labelNone
Comparative10 labels3not counted in share
Budget-constrained1 labelNone
Scale-constrained3 labelsNone
Negative20 labelsNone
First choiceAlternativeMentionNegative41 labels in all, every segment counted; 2 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Talend / Informatica when you need enterprise-grade governance, visual design, 1000+ connectors and hybrid on-prem/cloud support.” Muse Glimmer 30B · ETL · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Legacy Enterprise ETL Tools (The "End-of-Life" Trap)... Informatica PowerCenter 10.5 reached its End of General Support” Gemini 3.5 Flash · ETL · negative prompt · hard negative
“Avoid starting new projects on tools with standard support ending soon or with only premium extended support.” Muse Glimmer 30B · ETL · negative prompt · hard negative
“Avoid: Informatica PowerCenter (end of life)” Kimi K2 · ETL · negative prompt · hard negative
“Very expensive licensing, steep learning curve” GLM 4.7 FlashX · ETL · negative prompt · hard negative
Named alongside
The products named in the same answers as Informatica PowerCenter, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica PowerCenter was named but was not.ShowHide
Named alongside
The products named in the same answers as Informatica PowerCenter, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica PowerCenter was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Informatica PowerCenter. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 41 answers that named Informatica PowerCenter and are not a share of its labels.
Domains cited
integrate.io22
airbyte.com21
fivetran.com17
hevodata.com16
estuary.dev14
g2.com14
domo.com12
funnel.io12
blog.coupler.io11
skyvia.com9
148 of the 148 domain citations in answers naming Informatica PowerCenter came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
informatica.com is not in Google's top ten for any of the category's searches. In the answers, Informatica PowerCenter takes 0% of first choices and Fivetran takes 40%.ShowHide
Search and answers
informatica.com is not in Google's top ten for any of the category's searches. In the answers, Informatica PowerCenter takes 0% of first choices and Fivetran takes 40%.
ShowHideIn search
Google, US estimatesPosition for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
- Searches for its name, Google
- 720 a month (“informatica powercenter”)
- AI search demand for its name, est.
- 98 a month
- Organic visits to its site
- about 73,321 a month
- Searches its site ranks for
- 12,447 · 1,061 in the top three
- Sites linking to it
- 12,870
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 74 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 2 across its categories
- Named in
- 41 answers
- Its own site cited
- in 36 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on informatica.com
10,003
subdomains included
Content
1,279
counted in the table below
Documentation
6
Product · Integration
162 · 22
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 598 | 0 | 2023-04-27 | ||
| Podcast or video | 288 | undated | |||
| News or press | 142 | 0 | 2026-05-01 | ||
| Glossary or explainer | 123 | 1 | 2026-07-08 | ||
| Case study | 78 | 0 | 2025-06-24 | ||
| Conference or event | 17 | 3 | 2026-10-27 | ||
| Comparison | 14 | 0 | 2023-09-13 | ||
| Report or ebook | 9 | undated | |||
| Webinar or virtual event | 7 | 0 | 2024-10-09 | ||
| Template or tool | 3 | 0 | 2024-08-12 |
Most recent
- 2026-10-2720261027 ai drug discovery development summit conference or event
- 2026-10-0720261007 cdo magazine atlanta roundtable exchange conference or event
- 2026-09-2920260929 shoptalk fall conference or event
- 2026-07-08What is data quality glossary or explainer
- 2026-05-0120260520 informatica from salesforce delivers the trusted data foundation every ai agent needs now across every surface news or press
- 2026-05-0120260520 informatica brings headless data management and iceberg governance to snowflake news or press
Events in person
Last twelve months
- October 27, 2026 to October 29, 2026AI Drug Discovery and Development Summit (AIDDD) 2026Boston Marriott Copley Place, Boston, US · hosted
As the event pages on informatica.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page informatica.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Informatica PowerCenter
What the judge wrote, as written, with how often. The vendor table decides that these count as Informatica PowerCenter; a claim can dispute any of them.
Informatica PowerCenter (legacy versions) 1Informatica PowerCenter + Virtualization 1
Follow Informatica PowerCenter
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Informatica PowerCenter is its own company.ShowHide
The company
Informatica PowerCenter is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Customers named
- TakedaPaychexBMCJetBlueHeliaPsycho BunnyCitizensPetmate
- Not stated on the pages read
- Positioning, who it is for, price, starting price, free plan or trial, integrations, certifications, hosting
What Informatica PowerCenter's own pages state, read September 28, 2026: informatica.com, informatica.com/pricing.html, trust.informatica.com, informatica.com/platform.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica PowerCenter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica PowerCenter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Informatica PowerCenter by email, built from the raw record of the edition. It shows:
- where Informatica PowerCenter is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Informatica PowerCenter, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.