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Index › Products › Informatica Intelligent Data Management Cloud · October 2026 Edition
5 categories · Ranked

Informatica Intelligent Data Management Cloud

282Judge labels
11First choices
124Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
10% in Data masking for enterprise buyers
Rank 33 of 83 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 36% of its 25 labels there were negative.
What the models named instead of Informatica Intelligent Data Management Cloud →
By buyer segmentRead the same way at every buyer size.
In data catalogs · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Informatica Intelligent Data Management Cloud for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Data catalogs and governanceData platform0%33 of 8336%25criticized challenger
ETL and ELTData platform0%45 of 7533%18criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Data masking and test data managementData platform0%33 of 14036%14criticized challenger
Data virtualizationData platform0%17 of 9917%12accepted challenger
Data quality and observabilityData platform0%110 of 11055%11criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Informatica Intelligent Data Management Cloud yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Informatica Intelligent Data Management Cloud across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500505
GPT-5.4 mini01113
Gemini 3.5 Flash01078
Perplexity Sonar00415
Grok 4.20233311
Mistral Small02103
DeepSeek V4 Flash104611
Llama 4 Maverick01214
Qwen 3.7 Flash02237
Kimi K201449
GLM 4.7 FlashX02103
MiniMax M2.501214
GPT-6 Luna01001
Muse Glimmer 30B03216

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct40 labels5
Paraphrase55 labels6
Comparative65 labels11not counted in share
Budget-constrained32 labelsNone
Scale-constrained30 labelsNone
Negative60 labels3not counted in share
First choiceAlternativeMentionNegative282 labels in all, every segment counted; 11 of the 25 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Prioritize tools with deterministic + referential integrity (e.g., Delphix, Informatica for enterprise).” Grok 4.20 · Data masking · negative prompt · first choice
“Regulated enterprise (banking, healthcare): Collibra or Informatica” DeepSeek V4 Flash · Data catalogs · comparative prompt · first choice
“Leader in Gartner and broad enterprise use.” Grok 4.20 · Data masking · comparative prompt · first choice
“Informatica for enterprise governance. Recommended when you need full MDM and entity resolution at scale, with the trade-off being quoted enterprise subscription pricing.” Muse Glimmer 30B · Data observability · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Collibra & Informatica: Built for regulated enterprises; 3–9 month deployments and custom pricing.” Kimi K2 · Data catalogs · direct prompt · hard negative
“Avoid for mid-sized: Enterprise-heavy like Informatica (too complex/expensive)” Grok 4.20 · ETL · paraphrase prompt · hard negative
“Avoid for Mid-Market ... Informatica | $200,000+/year, 3–6 month implementation” Kimi K2 · Data observability · paraphrase prompt · hard negative
“Avoid tools like Collibra/Informatica that require big upfront investment.” Grok 4.20 · Data catalogs · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Informatica Intelligent Data Management Cloud, over the 282 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Informatica Intelligent Data Management Cloud was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Collibra91 of 28219Not among the top eight
Alation79 of 28211Not among the top eight
Atlan72 of 28221Not among the top eight
Talend62 of 2820Not among the top eight
Microsoft Purview61 of 2824Not among the top eight
Fivetran53 of 28219Not among the top eight
Airbyte43 of 2828Not among the top eight
Denodo41 of 28223Not among the top eight
Delphix41 of 2825Not among the top eight
DataHub41 of 2822Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Informatica Intelligent Data Management Cloud. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 259 of the 282 answers that named Informatica Intelligent Data Management Cloud and are not a share of its labels.

Domains cited

atlan.com121
ovaledge.com104
g2.com86
hevodata.com63
checkthat.ai60
gartner.com58
kanerika.com57
airbyte.com55
fivetran.com53
thectoclub.com46

703 of the 703 domain citations in answers naming Informatica Intelligent Data Management Cloud came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

informatica.com ranks 9 on Google for the category's searches. In the answers, Informatica Intelligent Data Management Cloud takes 0% of first choices and Atlan takes 44%.
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In search

Google, US estimates
Position for “data catalog”
9
Position for “best data catalog”
–
not in the top ten
Searches for its name, Google
390 a month (“informatica intelligent data management cloud”)
AI search demand for its name, est.
1 a month
Organic visits to its site
about 73,321 a month
Searches its site ranks for
12,447 · 1,061 in the top three
Sites linking to it
12,870
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
120+ ads · 112 text, 8 image · 120 shown in the last 30 days

First shown January 2025, as Informatica LLC, verified. Ads started 2025-10 to 2026-09: 113 in the year, 7 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 33 of 83 in data catalogs
Segment leader
44%
Atlan
First choices
11 across its categories
Named in
282 answers
Its own site cited
in 259 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on informatica.com
10,003
subdomains included
Content
1,279
counted in the table below
Documentation
6
Product · Integration
162 · 22
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog59802023-04-27
Podcast or video288undated
News or press14202026-05-01
Glossary or explainer12312026-07-08
Case study7802025-06-24
Conference or event1732026-10-27
Comparison1402023-09-13
Report or ebook9undated
Webinar or virtual event702024-10-09
Template or tool302024-08-12

Events in person

Last twelve months

As the event pages on informatica.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page informatica.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Informatica Intelligent Data Management Cloud

What the judge wrote, as written, with how often. The vendor table decides that these count as Informatica Intelligent Data Management Cloud; a claim can dispute any of them.
Informatica 56Informatica IDMC 9Informatica Intelligent Data Management Cloud (IDMC) 5Informatica (CDGC / IDMC) 1Informatica (Data Integration with Virtualization) 1Informatica (EDC/IDMC) 1Informatica (IDMC) 1Informatica (PowerCenter & Cloud Enterprise) 1Informatica (e.g., CLAIRE-powered data integration) 1Informatica IDMC / InfoSphere 1Informatica IDMC/Persistent Data Masking 1Informatica Intelligent Data Management Cloud (IDMC) / Persistent Data Masking 1Informatica PowerCenter / IDMC 1

Follow Informatica Intelligent Data Management Cloud

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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The company

Informatica Intelligent Data Management Cloud is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Power every agent with AI-ready data
For
Agentic Enterprises
Price stated
consumption-based pricing informatica.com/pricing.html
Free plan or trial
Get Started informatica.com
Integrations claimed
300 informatica.com
Certifications
HIPAA/HITECHSOC 1SOC 2SOC 3GxPU.K. Cyber Essentials PlusU.S. Government FedRAMP ModerateA Leader in 6 Gartner® Magic Quadrant™ reports
Customers named
TakedaPaychexBMCJetBlueHeliaPsycho BunnyCitizensPetmate
Not stated on the pages read
Starting price, hosting

What Informatica Intelligent Data Management Cloud's own pages state, read September 28, 2026: informatica.com, informatica.com/pricing.html, trust.informatica.com, informatica.com/platform.html. A claimed page can correct any of them.

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Informatica Intelligent Data Management Cloud's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Informatica Intelligent Data Management Cloud, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Informatica Intelligent Data Management Cloud by email, built from the raw record of the edition. It shows:

  • where Informatica Intelligent Data Management Cloud is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Informatica Intelligent Data Management Cloud, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at informatica.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.