Small business▼−3Since September 2026: 23% → 20%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 23% in September 2026
Inside the floor by 8 pointsRank 2 of 61, unchanged
Hevo · 3 categories · RankedHevo Data
99Judge labels
22First choices
6Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
19% in ETL for small business buyers
Rank 3 of 75 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 0% of its 29 labels there were negative.
What the models named instead of Hevo Data →By buyer segmentStrongest at small business.
Small business2 of 62
19%50 labels
accepted challenger
Mid-market3 of 75
15%29 labels
accepted challenger
Enterprise16 of 72
0%13 labels
accepted challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hevo Data for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 15% | 3 of 75 | 0% | 29 | accepted challenger | ▲+11Since September 2026: 6% → 17%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
| Workflow orchestration | Data platform | 2% | 14 of 79 | 0% | 1 | under 10 labels · led by Prefect at 21% | newNew since September 2026: not ranked then, 2% now. |
| Streaming platforms | Data platform | 0% | 83 of 98 | 100% | 1 | under 10 labels · led by Confluent Cloud at 39% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Hevo Data moved past the floor in one of three categories: ETL, +11 points to 17%. It held within the floor in the other two.
Best category · ETL · by segment
Mid-market▲+11Since September 2026: 6% → 17%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.
17%from 6% in September 2026
Cleared the floor by 0 pointsRank 4 → 3 of 69
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 14 → 18 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 6% | 17% | ▲+11Since September 2026: 6% → 17%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 4 → 3 of 75 |
| Orchestration | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 14 of 79, unchanged |
| Streaming | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hevo Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hevo Data across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 3 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 0 | 3 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 1 | 0 | 3 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 1 | 2 | 0 | 4 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels8
Paraphrase18 labels8
Comparative21 labels3not counted in share
Budget-constrained23 labels5
Scale-constrained8 labels1
Negative10 labels2not counted in share
First choiceAlternativeMentionNegative99 labels in all, every segment counted; 22 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Hevo Data if you want a "set it and forget it" experience with clear, low monthly pricing (~$239/mo) and minimal maintenance.” Qwen 3.7 Flash · ETL · budget prompt · first choice
“The best ETL tool for a company with a limited budget is Hevo Data, which offers usage-based pricing from $239/month” Llama 4 Maverick · ETL · budget prompt · first choice
“For most mid-market B2B companies, Hevo Data strikes the best balance of cost, ease of use, and capability.” DeepSeek V4 Flash · ETL · direct prompt · first choice
“Hevo is highly regarded as one of the most budget-friendly, fully managed ETL tools on the market” Gemini 3.5 Flash · ETL · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Hevo Data may be overkill and less reliable for high-throughput, real-time event streaming compared to more established platforms.” Mistral Small · Streaming · negative prompt · soft negative
Named alongside
The products named in the same answers as Hevo Data, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hevo Data was named but was not.ShowHide
Named alongside
The products named in the same answers as Hevo Data, over the 99 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hevo Data was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hevo Data. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 99 of the 99 answers that named Hevo Data and are not a share of its labels.
Domains cited
hevodata.comYour site81
integrate.io60
airbyte.com54
fivetran.com53
estuary.dev41
blog.coupler.io38
skyvia.com37
g2.com33
sqream.com30
domo.com21
367 of the 448 domain citations in answers naming Hevo Data came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hevodata.com ranks 2 on Google for the category's searches. In the answers, Hevo Data takes 15% of first choices and Fivetran takes 40%.ShowHide
Search and answers
hevodata.com ranks 2 on Google for the category's searches. In the answers, Hevo Data takes 15% of first choices and Fivetran takes 40%.
ShowHideIn search
Google, US estimatesPosition for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
- Searches for its name, Google
- 480 a month (“hevo data”)
- AI search demand for its name, est.
- 15 a month
- Its company's site
- hevodata.com shared with Hevo's other products; the figures are the site's
- Organic visits to its site
- about 16,828 a month
- Searches its site ranks for
- 12,628 · 272 in the top three
- Sites linking to it
- 5,111
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
15%
rank 3 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 22 across its categories
- Named in
- 99 answers
- Its own site cited
- in 99 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Hevo Data
What the judge wrote, as written, with how often. The vendor table decides that these count as Hevo Data; a claim can dispute any of them.
Hevo 4
Follow Hevo Data
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hevo is the company behind Hevo Data.ShowHide
The company
Hevo is the company behind Hevo Data.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Reliable No-Code Data Integration Platform
- For
- data-driven teams
- Price stated
- Transparent pricing hevodata.com/streaming-elt
- Free plan or trial
- Start for Free hevodata.com/streaming-elt
- Integrations claimed
- 150 hevodata.com/streaming-elt
- Certifications
- SOC IIGDPRHIPPA compliantSOC 2CPRAHIPAADORA
- Customers named
- ThoughtSpotIcelandairPostmanDeliverr
- Not stated on the pages read
- Starting price, hosting
What Hevo Data's own pages state, read September 28, 2026: hevodata.com/streaming-elt, hevodata.com/hevo-vs-others, hevodata.com/cloud-etl-tool, hevodata.com/hevo-vs-airbyte, hevodata.com/hevo-engineering. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hevo Data's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hevo Data, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hevo Data by email, built from the raw record of the edition. It shows:
- where Hevo Data is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hevo Data, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Hevo Data is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Hevo Data is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideHevo Data is among the products AI models recommend first in ETL and ELT this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.