Every category where a model named Hevo Data for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
ETL and ELT	Data platform	6%	4 of 66	12%	25	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Hevo Data yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Hevo Data across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	1	1	0	0	2
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	1	3	1	5
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	0	2	0	2	4
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	0	2	1	0	3
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	1	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels4

Paraphrase19 labels6

Comparative18 labels3not counted in share

Budget-constrained18 labels5

Scale-constrained11 labels1

Negative14 labels3not counted in share

First choiceAlternativeMentionNegative97 labels in all, every segment counted; 16 of the 22 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Hevo Data if you have zero engineering resources, want a simple GUI, and your monthly data volume is relatively low” Gemini 3.5 Flash · ETL · budget prompt · first choice

“The best ETL tool for a company with a limited budget is Hevo Data, which offers usage-based pricing from $239/month” Llama 4 Maverick · ETL · budget prompt · first choice

“If you want a fully managed, low-maintenance solution, start with Fivetran or Hevo Data.” Mistral Small · ETL · paraphrase prompt · first choice

“Hevo Data is the strongest budget-friendly pick, with a free tier and paid plans starting at $239/month” Perplexity Sonar · ETL · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Noted limitation: you can't add your own data sources... Also weak for real-time applications.” DeepSeek V4 Flash · ETL · negative prompt · soft negative

“Hevo Data — Good Simplicity, Limited Scope ... it lacks the ecosystem depth of Airbyte” DeepSeek V4 Flash · ETL · paraphrase prompt · soft negative

“Simpler no-code for smaller mid-sized, but less robust connectors.” Grok 4.1 Fast · ETL · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Hevo Data, over the 97 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hevo Data was named but was not.

ProductSame answerTook the first choice insteadHead to head

Airbyte84 of 9720Not in the top three

Fivetran76 of 9717Not in the top three

Stitch56 of 976Not in the top three

Skyvia42 of 972Not in the top three

dbt38 of 970Not in the top three

Talend36 of 972Not in the top three

Integrate.io33 of 976Not in the top three

Matillion30 of 970Not in the top three

Coupler.io26 of 971Not in the top three

Apache Airflow20 of 970Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Hevo Data. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 85 of the 97 answers that named Hevo Data and are not a share of its labels.

Domains cited

hevodata.comYour site71

integrate.io55

skyvia.com50

bladepipe.com35

g2.com34

datacamp.com31

fivetran.com31

sqream.com29

airbyte.com26

estuary.dev25

316 of the 387 domain citations in answers naming Hevo Data came from somebody else's page.

Pages cited

skyvia.com/blog/best-etl-tools-for-small-businesses37

hevodata.com/learn/etl-tools-for-small-businesses34

integrate.io/blog/top-7-etl-tools34

datacamp.com/blog/a-list-of-the-16-best-etl-tools-and-why-to-choose-them31

bladepipe.com/blog/data_insights/best_etl_tool_for_small_business29

sqream.com/blog/best-etl-tools29

g2.com/categories/etl-tools/small-business23

stacksync.com/blog/26-best-etl-tools-2025-curated-list18

Pages are listed as the models cited them.

Names read as Hevo Data

What the judge wrote, as written, with how often. The vendor table decides that these count as Hevo Data; a claim can dispute any of them.

Hevo 5

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hevo Data's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hevo Data, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at hevodata.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.