Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 53 → 58 of 61
5 categories · RankedTalend
143Judge labels
3First choices
47Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
4% in ETL for mid-market buyers
Rank 5 of 75 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 36 labels there were negative.
What the models named instead of Talend →By buyer segmentRead the same way at every buyer size.
Small business61 of 62
0%14 labels
criticized challenger
Mid-market5 of 75
4%36 labels
criticized challenger
Enterprise7 of 72
2%48 labels
criticized challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Talend for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 4% | 5 of 75 | 25% | 36 | criticized challenger | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data quality and observability | Data platform | 0% | 93 of 110 | 33% | 6 | under 10 labels · led by Metaplane at 31% | |
| Master data management | Data platform | 0% | 17 of 92 | 0% | 4 | under 10 labels · led by Profisee MDM at 41% | |
| Data catalogs and governance | Data platform | 0% | 82 of 83 | 67% | 3 | under 10 labels · led by Atlan at 44% | |
| Data masking and test data management | Data platform | 0% | 29 of 140 | 0% | 3 | under 10 labels · led by DATPROF at 17% |
Movement
Since September 2026, Talend held within the floor in all five categories: no change cleared 11 points.
Best category · ETL · by segment
Mid-market=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 6 → 5 of 69
Enterprise▼−3Since September 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 3% in September 2026
Inside the floor by 8 pointsRank 6 → 21 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 5 of 75 |
| Data observability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 93 of 110, unchanged |
| Master data | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 17 of 92, unchanged |
| Data catalogs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 83, unchanged |
| Data masking | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 29 of 140, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Talend across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Talend across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 8 | 0 | 9 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 4 | 2 | 7 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 3 | 4 | 7 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 0 | 2 |
| Kimi K2 | 0 | 2 | 0 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 3 | 1 | 5 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 1 | 1 | 2 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels1
Paraphrase21 labelsNone
Comparative40 labels2not counted in share
Budget-constrained19 labels2
Scale-constrained15 labelsNone
Negative33 labelsNone
First choiceAlternativeMentionNegative143 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Talend / Informatica when you need enterprise-grade governance, visual design, 1000+ connectors and hybrid on-prem/cloud support.” Muse Glimmer 30B · ETL · comparative prompt · first choice
“Talend Open Studio or Apache NiFi are often recommended as they offer good functionality without licensing costs” Claude Haiku 4.5 · ETL · budget prompt · first choice
“If you want zero licensing cost and a visual designer → Talend Open Studio is the most full‑featured free option.” MiniMax M2.5 · ETL · budget prompt · first choice
“Talend includes basic masking functions within its ETL pipeline... though advanced features may require a paid upgrade” Mistral Small · Data masking · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“If you have an existing Informatica PowerCenter, Talend Data Integration, or Azure Data Factory footprint, plan migration rather than expansion” Muse Glimmer 30B · ETL · negative prompt · hard negative
“Older/Legacy (e.g., Talend, Apache Atlas) | Scalability limits, outdated UI, Hadoop-centric; avoid for modern AI/data stacks.” Grok 4.20 · Data catalogs · negative prompt · hard negative
“Avoid starting new production work on it. Qlik retired the open-source edition on January 31, 2024” GPT-6 Luna · ETL · negative prompt · hard negative
“has been retired (as of January 2026) and is no longer recommended for new projects” DeepSeek V4 Flash · ETL · budget prompt · hard negative
Named alongside
The products named in the same answers as Talend, over the 139 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talend was named but was not.ShowHide
Named alongside
The products named in the same answers as Talend, over the 139 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Talend was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Talend. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 117 of the 139 answers that named Talend and are not a share of its labels.
Domains cited
integrate.io58
fivetran.com56
hevodata.com51
airbyte.com49
g2.com40
estuary.dev39
blog.coupler.io33
atlan.com30
domo.com25
checkthat.ai21
402 of the 402 domain citations in answers naming Talend came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
qlik.com is not in Google's top ten for any of the category's searches. In the answers, Talend takes 4% of first choices and Fivetran takes 40%.ShowHide
Search and answers
qlik.com is not in Google's top ten for any of the category's searches. In the answers, Talend takes 4% of first choices and Fivetran takes 40%.
ShowHideIn search
Google, US estimatesPosition for “etl tool”
–
not in the top ten
Position for “etl tools”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“talend”)
- AI search demand for its name, est.
- 235 a month
- Organic visits to its site
- about 705,831 a month
- Searches its site ranks for
- 20,174 · 2,359 in the top three
- Sites linking to it
- 23,472
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
4%
rank 5 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 3 across its categories
- Named in
- 139 answers
- Its own site cited
- in 117 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on qlik.com
9,979
subdomains included
Content
3,723
counted in the table below
Documentation
1,143
Product · Integration
126 · 7
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,081 | 6 | 2026-09-14 | ||
| News or press | 435 | undated | |||
| Case study | 115 | undated | |||
| Comparison | 31 | 0 | 2025-11-17 | ||
| Glossary or explainer | 18 | 6 | 2026-09-25 | ||
| Webinar or virtual event | 15 | 6 | 2026-09-25 | ||
| Conference or event | 14 | 0 | 2026-03-23 | ||
| Report or ebook | 9 | 2 | 2026-09-25 | ||
| Template or tool | 5 | 0 | 2026-02-06 |
Most recent
- 2026-09-25What is new QlikSense glossary or explainer
- 2026-09-25What is new May2026 glossary or explainer
- 2026-09-25What is new Nov2025 glossary or explainer
- 2026-09-25What is new May2025 glossary or explainer
- 2026-09-25What is new Nov2024 glossary or explainer
- 2026-09-25What is new May2024 glossary or explainer
Events in person
Last twelve months
- September 30, 2026AWS SummitDubai, UAE · exhibited
- September 3, 2026AWS SummitSão Paulo, Brazil · exhibited
- August 12, 2026AWS SummitMexico City, Mexico · exhibited
- June 30, 2026AWS SummitWashington, USA · exhibited
- June 17, 2026AWS SummitNew York, USA · exhibited
- June 3, 2026AWS SummitToronto, Canada · exhibited
- May 28, 2026AWS SummitMilan, Italy · exhibited
- May 20, 2026AWS SummitHamburg, Germany · exhibited
- May 13, 2026 to May 14, 2026AWS SummitSydney, Australia · exhibited
- April 22, 2026AWS SummitLondon, UK · exhibited
- April 1, 2026AWS SummitParis, France · exhibited
As the event pages on qlik.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page qlik.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Talend
What the judge wrote, as written, with how often. The vendor table decides that these count as Talend; a claim can dispute any of them.
Talend Open Studio 11Talend (Qlik Talend Cloud) 3Qlik Talend Cloud 2Talend Cloud 2Qlik Talend (formerly Talend) 1Talend (Open-Source Version) 1Talend (now TIBCO Software) 1Talend Data Fabric 1
Follow Talend
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Talend's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Talend, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Talend by email, built from the raw record of the edition. It shows:
- where Talend is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Talend, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.