Every category where a model named Stitch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
ETL and ELT	Data platform	4%	5 of 66	21%	29	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Stitch yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Stitch across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	0	2	0	2
Gemini 3.5 Flash	1	0	0	1	2
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	0	0	3	1	4
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	0	4	1	5
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	1	1	1	0	3
Kimi K2	0	0	0	2	2
GLM 4.7 FlashX	0	1	1	1	3
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels4

Paraphrase16 labels2

Comparative16 labels3not counted in share

Budget-constrained15 labels1

Scale-constrained14 labels2

Negative15 labelsNone

First choiceAlternativeMentionNegative87 labels in all, every segment counted; 9 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want a paid, easy-managed tool: Start with Stitch. The $100/mo flat fee for 5M rows is the most "budget-friendly" way” Qwen 3.7 Flash · ETL · budget prompt · first choice

“Fivetran / Stitch: Highly reliable, virtually zero maintenance” Gemini 3.5 Flash · ETL · scale prompt · first choice

“Other affordable options include Stitch, Airbyte + dbt Core, Altova MapForce, and Integrate.io.” Llama 4 Maverick · ETL · budget prompt · alternative

“good for simpler ingestion needs and smaller teams, with entry pricing around $100/month” Perplexity Sonar · ETL · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Stitch — Simple but Stagnant ... it will become a bottleneck as your data needs grow” DeepSeek V4 Flash · ETL · paraphrase prompt · soft negative

“Why to be cautious: These platforms charge based on Monthly Active Rows (MAR)” Gemini 3.5 Flash · ETL · negative prompt · soft negative

“Middle ground, but less connector depth and higher per\u2011connector costs.” GLM 4.7 FlashX · ETL · paraphrase prompt · soft negative

“vs. Stitch: Fivetran has significantly more connectors and better support” Kimi K2 · ETL · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Stitch, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stitch was named but was not.

ProductSame answerTook the first choice insteadHead to head

Airbyte75 of 8714Not in the top three

Fivetran73 of 8715Not in the top three

Hevo Data56 of 8712Not in the top three

Talend41 of 872Not in the top three

dbt39 of 871Not in the top three

Matillion35 of 870Not in the top three

Apache Airflow30 of 871Not in the top three

Skyvia28 of 874Not in the top three

Integrate.io24 of 876Not in the top three

AWS Glue22 of 870Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Stitch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 65 of the 87 answers that named Stitch and are not a share of its labels.

Domains cited

hevodata.com53

integrate.io40

skyvia.com36

bladepipe.com31

g2.com28

fivetran.com27

datacamp.com26

sqream.com24

airbyte.com20

estuary.dev18

303 of the 303 domain citations in answers naming Stitch came from somebody else's page.

Pages cited

skyvia.com/blog/best-etl-tools-for-small-businesses31

hevodata.com/learn/etl-tools-for-small-businesses30

bladepipe.com/blog/data_insights/best_etl_tool_for_small_business27

datacamp.com/blog/a-list-of-the-16-best-etl-tools-and-why-to-choose-them26

integrate.io/blog/top-7-etl-tools26

sqream.com/blog/best-etl-tools24

g2.com/categories/etl-tools/small-business18

dataquest.io/blog/etl-tools-practical-guide-with-examples15

Pages are listed as the models cited them.

Names read as Stitch

What the judge wrote, as written, with how often. The vendor table decides that these count as Stitch; a claim can dispute any of them.

Stitch Data 2Stitch (Talend) 1Stitch (by Fivetran) 1Stitch (by Talend/MongoDB) 1Stitch (now part of Talend) 1Stitch/Meltano 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Stitch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Stitch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at stitch.cx is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.