Every category where a model named Stitch for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
ETL and ELT	Data platform	4%	4 of 75	20%	30	accepted challenger	=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Stitch held within the floor in its one category: no change cleared 11 points.

Best category · ETL · by segment

Small business▼−5Since September 2026: 13% → 8%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

8%from 13% in September 2026

Inside the floor by 6 pointsRank 3 → 5 of 61

Mid-market=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

4%from 4% in September 2026

Inside the floor by 11 pointsRank 5 → 4 of 69

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 18 → 64 of 64

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
ETL	4%	4%	=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 4 of 75

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Stitch across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	2	1	4
GPT-5.4 mini	0	1	1	0	2
Gemini 3.5 Flash	0	1	1	2	4
Perplexity Sonar	1	0	0	0	1
Grok 4.20	0	0	5	1	6
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	1	2	3
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	2	0	3
GLM 4.7 FlashX	1	0	1	0	2
MiniMax M2.5	0	1	1	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labels2

Paraphrase13 labels1

Comparative21 labels1not counted in share

Budget-constrained14 labels3

Scale-constrained10 labels1

Negative17 labelsNone

First choiceAlternativeMentionNegative94 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“or Stitch if you need the lowest entry price for simpler ingestion needs” Perplexity Sonar · ETL · budget prompt · first choice

“Start with Hevo Data or Stitch Data for mid-market B2B companies” GLM 4.7 FlashX · ETL · direct prompt · first choice

“Stitch is a solid choice for businesses that need a simple, reliable data pipeline solution without complexity” Claude Haiku 4.5 · ETL · paraphrase prompt · alternative

“Stitch is a lightweight, cloud-native ELT tool. It has simple row-based pricing, making it incredibly cheap” Gemini 3.5 Flash · ETL · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Stitch has limited customer support with community forums as the primary troubleshooting resource, pricing that doesn't scale well at large data volumes” Claude Haiku 4.5 · ETL · negative prompt · soft negative

“provides straightforward data replication but lacks Fivetran's deeper customization and robust enterprise security features” Gemini 3.5 Flash · ETL · comparative prompt · soft negative

“Only ~130 connectors, less reliable at scale... Better for small startups than mid-market.” DeepSeek V4 Flash · ETL · paraphrase prompt · soft negative

“you must be extremely cautious of their Monthly Active Rows (MAR) pricing model” Gemini 3.5 Flash · ETL · negative prompt · soft negative

Named alongside

The products named in the same answers as Stitch, over the 94 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Stitch was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Fivetran84 of 9424Compare →

Airbyte75 of 9424Compare →

Hevo Data58 of 9416Compare →

Talend37 of 944Compare →

Matillion33 of 941Not among the top eight

dbt30 of 942Compare →

Skyvia28 of 947Not among the top eight

AWS Glue26 of 940Not among the top eight

Apache Airflow22 of 940Not among the top eight

Azure Data Factory22 of 940Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Stitch. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 86 of the 94 answers that named Stitch and are not a share of its labels.

Domains cited

hevodata.com63

integrate.io55

fivetran.com49

airbyte.com46

estuary.dev39

blog.coupler.io35

skyvia.com28

sqream.com26

g2.com25

sarasanalytics.com22

388 of the 388 domain citations in answers naming Stitch came from somebody else's page.

Pages cited

hevodata.com/learn/etl-tools-for-small-businesses37

blog.coupler.io/etl-tools35

estuary.dev/blog/etl-tools-list35

sqream.com/blog/best-etl-tools26

fivetran.com/learn/etl-tools22

hevodata.com/learn/affordable-etl-tools22

integrate.io/blog/top-7-etl-tools22

sarasanalytics.com/blog/best-etl-tools21

Pages are listed as the models cited them.

Search and answers

stitchdata.com is not in Google's top ten for any of the category's searches. In the answers, Stitch takes 4% of first choices and Fivetran takes 40%.

ShowHide

In search

Google, US estimates

Position for “etl tool”

–

not in the top ten

Position for “etl tools”

–

not in the top ten

Searches for its name, Google: 823,000 a month (“stitch”)
AI search demand for its name, est.: 214,976 a month
Organic visits to its site: about 8,859 a month
Searches its site ranks for: 4,399 · 69 in the top three
Sites linking to it: 2,725
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 4 of 75 in ETL

Segment leader

40%

Fivetran

First choices: 7 across its categories
Named in: 94 answers
Its own site cited: in 86 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on stitchdata.com

35,145

subdomains included

Content

585

counted in the table below

Documentation

Product · Integration

10 · 34,388

Kind	Pages	Last 90 days	Categories named
Report or ebook	417	undated
Blog	77	undated	ETL
Glossary or explainer	39	undated	ETL
Case study	37	undated	ETL
Comparison	15	undated	Data warehouses

How it is countedHide how it is counted

Every page stitchdata.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Stitch

What the judge wrote, as written, with how often. The vendor table decides that these count as Stitch; a claim can dispute any of them.

Stitch Data 3Stitch (Talend) 1Stitch (by DataRobot) 1Stitch (by Qlik) 1Stitch (by Talend) 1Stitch (by Talend/Qlik) 1Stitch (now Qlik Talend Cloud) 1Stitch (now part of Talend) 1

Follow Stitch

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Stitch is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Simple, extensible cloud ETL built for data teams
stitchdata.com
For: data teams
stitchdata.com
Price stated: Starts at $100; Monthly at $1,500; Monthly at $3,000 stitchdata.com/pricing
Starting price: 100 stitchdata.com/pricing
Free plan or trial: Try it free; No credit card needed stitchdata.com
Integrations claimed: 130 stitchdata.com
Certifications: SOC 2 Type IIISO 27001Cyber EssentialsCyber Essentials PlusFedRAMP ModerateGovRAMPHITRUSTIRAP
Not stated on the pages read: Hosting, customers

What Stitch's own pages state, read September 28, 2026: stitchdata.com, stitchdata.com/pricing, stitchdata.com/platform/security, stitchdata.com/solutions/sales, stitchdata.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Stitch's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Stitch, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Stitch by email, built from the raw record of the edition. It shows:

where Stitch is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Stitch, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.