Every category where a model named Fivetran for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
ETL and ELT	Data platform	32%	2 of 66	17%	53	endorsed leader

Movement

This is the first edition on this tier, so no move can be computed for Fivetran yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Fivetran across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	1	3
GPT-5.4 mini	3	0	0	2	5
Gemini 3.5 Flash	3	1	0	1	5
Perplexity Sonar	1	2	0	0	3
Grok 4.1 Fast	2	1	1	1	5
Mistral Small	2	1	1	0	4
DeepSeek V4 Flash	1	2	0	2	5
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	2	2	1	1	6
Kimi K2	3	2	0	1	6
GLM 4.7 FlashX	2	3	0	0	5
MiniMax M2.5	2	1	1	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct26 labels14

Paraphrase34 labels21

Comparative32 labels9not counted in share

Budget-constrained20 labels1

Scale-constrained20 labels5

Negative27 labels1not counted in share

First choiceAlternativeMentionNegative159 labels in all, every segment counted; 41 of the 51 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the current industry standard recommendation is a "Modern Data Stack" combination of Fivetran for ingestion and dbt (Data Build Tool) for transformation.” Qwen 3.7 Flash · ETL · paraphrase prompt · first choice

“typically led by Fivetran... Choose Fivetran if you want the least operational overhead and reliable managed ingestion.” Perplexity Sonar · ETL · comparative prompt · first choice

“For most mid-market B2B companies, Fivetran (paired with dbt) is the safest, most battle-tested choice if budget allows” DeepSeek V4 Flash · ETL · direct prompt · first choice

“Fivetran / Stitch: Highly reliable, virtually zero maintenance, but can become very expensive as data volume grows.” Gemini 3.5 Flash · ETL · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“One of the most widely-cited cautionary examples right now... Users report bills jumping 35–70%” DeepSeek V4 Flash · ETL · negative prompt · hard negative

“SaaS-only tools like Fivetran-style managed ETL/ELT: convenient, but you may inherit vendor-controlled infrastructure, pricing that scales with usage” GPT-5.4 mini · ETL · negative prompt · soft negative

“proceed with extreme caution if you plan on syncing heavy, rapidly changing database tables without strict volume caps and alerting” Gemini 3.5 Flash · ETL · negative prompt · soft negative

“Tools with Unpredictable Usage-Based Pricing Examples: Fivetran ... Costs can "spike unpredictably"” Kimi K2 · ETL · negative prompt · soft negative

Named alongside

The products named in the same answers as Fivetran, over the 159 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fivetran was named but was not.

ProductSame answerTook the first choice insteadHead to head

Airbyte133 of 15924Compare →

dbt78 of 1591Not in the top three

Hevo Data76 of 15911Not in the top three

Talend74 of 1592Not in the top three

Stitch73 of 1597Not in the top three

Matillion71 of 1592Not in the top three

Integrate.io48 of 15912Compare →

Informatica44 of 1591Not in the top three

AWS Glue44 of 1590Not in the top three

Apache Airflow43 of 1590Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fivetran. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 123 of the 159 answers that named Fivetran and are not a share of its labels.

Domains cited

integrate.io87

hevodata.com83

fivetran.comYour site55

skyvia.com54

airbyte.com47

sqream.com45

datacamp.com37

estuary.dev37

g2.com35

stacksync.com35

460 of the 515 domain citations in answers naming Fivetran came from somebody else's page.

Pages cited

integrate.io/blog/top-7-etl-tools56

sqream.com/blog/best-etl-tools45

datacamp.com/blog/a-list-of-the-16-best-etl-tools-and-why-to-choose-them37

skyvia.com/blog/best-etl-tools-for-small-businesses31

stacksync.com/blog/26-best-etl-tools-2025-curated-list31

dataquest.io/blog/etl-tools-practical-guide-with-examples30

hevodata.com/learn/etl-tools-for-small-businesses28

fivetran.com/learn/etl-tools27

Pages are listed as the models cited them.

Names read as Fivetran

What the judge wrote, as written, with how often. The vendor table decides that these count as Fivetran; a claim can dispute any of them.

Fivetran + dbt Cloud 1Fivetran Free Tier 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fivetran's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fivetran, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at fivetran.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.