Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 → 53 of 61
AWS · 2 categories · RankedAWS Glue
84Judge labels
1First choices
20Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Data virtualization for small business buyers
Rank 13 of 75 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 28 labels there were negative.
What the models named instead of AWS Glue →By buyer segmentRead the same way at every buyer size.
Small business54 of 62
0%9 labels
under the label threshold
Mid-market13 of 75
0%28 labels
accepted challenger
Enterprise12 of 72
0%30 labels
accepted challenger
In etl · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AWS Glue for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ETL and ELT | Data platform | 0% | 13 of 75 | 21% | 28 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data virtualization | Data platform | 0% | 27 of 99 | 0% | 1 | under 10 labels · led by Denodo at 28% |
Movement
Since September 2026, AWS Glue held within the floor in all two categories: no change cleared 11 points.
Best category · ETL · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 14 of 69, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 9 → 12 of 64
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ETL | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 13 of 75 |
| Data virtualization | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 27 of 99, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AWS Glue across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AWS Glue across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 3 | 1 | 4 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct15 labels1
Paraphrase5 labelsNone
Comparative27 labels1not counted in share
Budget-constrained12 labelsNone
Scale-constrained8 labelsNone
Negative17 labelsNone
First choiceAlternativeMentionNegative84 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best used for: Teams already committed to AWS or Azure infrastructure who have some cloud engineering expertise.” Gemini 3.5 Flash · ETL · budget prompt · alternative
“Cloud-native tool (AWS Glue/Azure Data Factory) if you're heavily invested in one cloud” Kimi K2 · ETL · scale prompt · alternative
“Consider it if your data stack is already on AWS and you're building batch-processing jobs” GPT-6 Luna · ETL · budget prompt · alternative
“Already on AWS and want serverless | AWS Glue (free tier first year)” MiniMax M2.5 · ETL · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cloud-Specific Tools to Avoid: AWS Glue - Limited transformation capabilities compared to enterprise tools” GLM 4.7 FlashX · ETL · negative prompt · hard negative
“don’t start new work on AWS Glue 2.0; AWS lists it as end-of-life as of April 1, 2026” GPT-6 Luna · ETL · negative prompt · hard negative
“AWS Glue (The "Overkill & Cold-Start" Danger)... often a trap for teams with small-to-medium data sizes” Gemini 3.5 Flash · ETL · negative prompt · soft negative
“Some users report difficulties with debugging, and there's ecosystem lock-in concerns” MiniMax M2.5 · ETL · negative prompt · soft negative
Named alongside
The products named in the same answers as AWS Glue, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Glue was named but was not.ShowHide
Named alongside
The products named in the same answers as AWS Glue, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AWS Glue was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AWS Glue. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 74 of the 84 answers that named AWS Glue and are not a share of its labels.
Domains cited
fivetran.com37
integrate.io36
hevodata.com32
airbyte.com31
g2.com30
estuary.dev27
domo.com24
blog.coupler.io19
dataquest.io17
learn.g2.com15
268 of the 268 domain citations in answers naming AWS Glue came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where AWS Glue stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where AWS Glue stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 6,600 a month (“aws glue”)
- AI search demand for its name, est.
- 864 a month
- Its own site
- It sits on AWS's site (aws.amazon.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 13 of 75 in ETL
Segment leader
40%
Fivetran
- First choices
- 1 across its categories
- Named in
- 84 answers
- Its own site cited
- in 74 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as AWS Glue
What the judge wrote, as written, with how often. The vendor table decides that these count as AWS Glue; a claim can dispute any of them.
AWS Glue 2.0 1
Follow AWS Glue
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AWS is the company behind AWS Glue.ShowHide
The company
AWS is the company behind AWS Glue.
ShowHideOn record
Company records- Also from AWS
- AWS ACM, AWS ACM Private CA, AWS ALB, AWS ALB/ELB, AWS ALB/NLB, AWS API Gateway HTTP APIs, AWS Amazon Aurora, AWS App Runner and 87 more
In its own words
Stated by the vendor, not checked- Positioning
- serverless streaming ETL
- For
- applications in production
- Price stated
- AWS Glue 6.0 is also priced 30 percent lower per DPU-hour than AWS Glue 5.1 aws.amazon.com/blogs/big-data/build-declarative-etl-pipelines-with-aws-glue-6-0
- Integrations claimed
- 20 aws.amazon.com/blogs/big-data/introducing-amazon-q-data-integration-in-aws-glue
- Hosting
- all regions where Glue is offeredevery AWS Region where Amazon Q is available
- Not stated on the pages read
- Starting price, free plan or trial, certifications, customers
What AWS Glue's own pages state, read September 28, 2026: aws.amazon.com/blogs/aws/new-serverless-streaming-etl-with-aws-glue, aws.amazon.com/blogs/big-data/process-price-transparency-data-using-aws-glue, aws.amazon.com/blogs/big-data/build-declarative-etl-pipelines-with-aws-glue-6-0, aws.amazon.com/blogs/big-data/introducing-amazon-q-data-integration-in-aws-glue, aws.amazon.com/blogs/big-data/crafting-serverless-streaming-etl-jobs-with-aws-glue. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AWS Glue's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AWS Glue, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AWS Glue by email, built from the raw record of the edition. It shows:
- where AWS Glue is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AWS Glue, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.