Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 53 → 41 of 42
Palo Alto Networks · 5 categories · RankedPalo Alto Networks Prisma Access
123Judge labels
8First choices
46Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
11% in ZTNA for enterprise buyers
Rank 22 of 66 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 42% of its 26 labels there were negative.
What the models named instead of Palo Alto Networks Prisma Access →By buyer segmentRead the same way at every buyer size.
Small business45 of 46
0%19 labels
criticized challenger
Mid-market22 of 66
0%26 labels
criticized challenger
Enterprise3 of 47
11%51 labels
accepted challenger
In ztna · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Palo Alto Networks Prisma Access for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Zero trust network access | Network and edge | 0% | 22 of 66 | 42% | 26 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SASE platforms | Network and edge | 0% | 15 of 45 | 0% | 3 | under 10 labels · led by Cato Networks at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| DNS filtering | Network and edge | 0% | 40 of 94 | 0% | 1 | under 10 labels · led by DNSFilter at 59% | |
| Enterprise browsers | Security operations | 0% | 41 of 80 | 0% | 1 | under 10 labels · led by Google Password Manager at 26% | |
| Microsegmentation | Network and edge | 0% | 87 of 94 | 100% | 1 | under 10 labels · led by ColorTokens Xshield at 25% |
Movement
Since September 2026, Palo Alto Networks Prisma Access held within the floor in all five categories: no change cleared 11 points.
Best category · ZTNA · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 9 → 53 of 64
Enterprise▲+7Since September 2026: 5% → 12%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 5% in September 2026
Inside the floor by 4 pointsRank 3 → 2 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ZTNA | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 22 of 66 |
| SASE | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 39 → 15 of 45 |
| DNS filtering | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 94, unchanged |
| Enterprise browsers | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 80, unchanged |
| Microsegmentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 87 of 94, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Palo Alto Networks Prisma Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Palo Alto Networks Prisma Access across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 2 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 3 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 2 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct18 labels4
Paraphrase19 labels2
Comparative34 labels1not counted in share
Budget-constrained13 labelsNone
Scale-constrained14 labels2
Negative25 labelsNone
First choiceAlternativeMentionNegative123 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Market Position: Consistently named a Leader. ... Key Strength: Strongest ecosystem integration” Qwen 3.7 Flash · ZTNA · comparative prompt · first choice
“Enterprises wanting to combine top-tier Next-Generation Firewall (NGFW) security with cloud-delivered SASE.” Gemini 3.5 Flash · ZTNA · comparative prompt · alternative
“Palo Alto Prisma Access combines ZTNA with SD-WAN, SWG, CASB, and FWaaS in a cloud-delivered SASE platform” Claude Haiku 4.5 · ZTNA · comparative prompt · alternative
“if you want a more security-heavy platform and possibly tighter alignment with broader Palo Alto tooling” GPT-5.4 mini · SASE · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip for Now ... overkill and overpriced for a mid-sized company” DeepSeek V4 Flash · ZTNA · paraphrase prompt · hard negative
“Enterprise Vendors to Skip (for mid-market)” DeepSeek V4 Flash · ZTNA · direct prompt · hard negative
“frequently criticized for making ZTNA feel like a bolt-on feature rather than a native capability, leading to complex licensing structures” Qwen 3.7 Flash · ZTNA · negative prompt · soft negative
“88% negative in some SMB analyses; enterprise-centric per-user pricing, complex for smaller teams” Grok 4.20 · ZTNA · negative prompt · soft negative
Named alongside
The products named in the same answers as Palo Alto Networks Prisma Access, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks Prisma Access was named but was not.ShowHide
Named alongside
The products named in the same answers as Palo Alto Networks Prisma Access, over the 122 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks Prisma Access was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Palo Alto Networks Prisma Access. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 115 of the 122 answers that named Palo Alto Networks Prisma Access and are not a share of its labels.
Domains cited
expertinsights.com44
portnox.com39
cyberpress.org37
zendikt.com37
venn.com32
cybersecuritynews.com31
gartner.com31
guptadeepak.com30
akamai.com29
devopsschool.com29
339 of the 339 domain citations in answers naming Palo Alto Networks Prisma Access came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Palo Alto Networks Prisma Access stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Palo Alto Networks Prisma Access stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 260 a month (“palo alto networks prisma access”)
- AI search demand for its name, est.
- 4 a month
- Its own site
- It sits on Palo Alto Networks's site (paloaltonetworks.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 22 of 66 in ZTNA
Segment leader
39%
Twingate
- First choices
- 8 across its categories
- Named in
- 122 answers
- Its own site cited
- in 115 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Palo Alto Networks Prisma Access
What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks Prisma Access; a claim can dispute any of them.
Palo Alto Prisma Access 11Palo Alto 2Palo Alto Networks 2Palo Alto Networks (Prisma Access) 2Palo Alto Networks Prisma Access / Prisma SASE 2
Follow Palo Alto Networks Prisma Access
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Palo Alto Networks is the company behind Palo Alto Networks Prisma Access.ShowHide
The company
Palo Alto Networks is the company behind Palo Alto Networks Prisma Access.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Secure Your App-Verse with Prisma Access Private App Security
- Hosting
- China
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, customers
What Palo Alto Networks Prisma Access's own pages state, read September 28, 2026: docs.paloaltonetworks.com/prisma/prisma-access, paloaltonetworks.com/sase/prisma-access-app-security, unit42.paloaltonetworks.com/author/palo-alto-networks-staff, docs.paloaltonetworks.com/prisma-sd-wan/cloudblades/prisma-access-integrations, paloaltonetworks.com/services/education/palo-alto-networks-sd-wan-engineer. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks Prisma Access's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks Prisma Access, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Palo Alto Networks Prisma Access by email, built from the raw record of the edition. It shows:
- where Palo Alto Networks Prisma Access is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Palo Alto Networks Prisma Access, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.