Index › Products › Palo Alto Networks DNS Security · October 2026 Edition

Palo Alto Networks · 1 category · Named, not ranked

Palo Alto Networks DNS Security

10Judge labels

0First choices

2Negative labels

9 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Palo Alto Networks DNS Security was named 1 time in DNS filtering, where DNSFilter led with 59%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business43 of 54

under the label threshold

Mid-market61 of 94

under the label threshold

Enterprise16 of 73

under the label threshold

In dns filtering · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Palo Alto Networks DNS Security for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	0%	61 of 94	0%	1	under 10 labels · led by DNSFilter at 59%

Movement

This is the first edition on this tier, so no move can be computed for Palo Alto Networks DNS Security yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Palo Alto Networks DNS Security across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase5 labelsNone

Comparative3 labelsNone

Budget-constrained0 labelsNone

Scale-constrained2 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Palo Alto Networks DNS Security, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Palo Alto Networks DNS Security was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cisco Umbrella8 of 105Not among the top eight

Cloudflare Gateway7 of 101Not among the top eight

Infoblox Threat Defense5 of 100Not among the top eight

Akamai Enterprise Threat Protector4 of 100Not among the top eight

DNSFilter4 of 100Not among the top eight

Quad93 of 100Not among the top eight

Zscaler Internet Access3 of 100Not among the top eight

Cisco Secure Access2 of 102Not among the top eight

Zscaler DNS Security2 of 101Not among the top eight

Infoblox BloxOne Threat Defense2 of 100Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Palo Alto Networks DNS Security. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 10 answers that named Palo Alto Networks DNS Security and are not a share of its labels.

Domains cited

controld.com6

cybersecuritynews.com5

dnsfilter.com5

aimultiple.com4

cloudflare.com4

cyberpress.org3

docs.paloaltonetworks.comYour site3

expertinsights.com3

g2.com3

zscaler.com3

Thirty-six of the thirty-nine domain citations in answers naming Palo Alto Networks DNS Security came from somebody else's page.

Pages cited

aimultiple.com/dns-security4

cybersecuritynews.com/best-dns-security-solutions4

cloudflare.com/zero-trust/compare/cloudflare-vs-cisco-umbrella3

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses3

zscaler.com/products-and-solutions/dns-security3

controld.com/blog/best-enterprise-web-filtering-software2

controld.com/resources/enterprise-dns-security2

cyberpress.org/dns-security-solutions-by-use-case2

Pages are listed as the models cited them.

Search and answers

Where Palo Alto Networks DNS Security stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 30 a month (“palo alto networks dns security”)
AI search demand for its name, est.: 0 a month
Its own site: It sits on Palo Alto Networks's site (paloaltonetworks.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 61 of 94 in DNS filtering

Segment leader

59%

DNSFilter

First choices: 0 across its categories
Named in: 10 answers
Its own site cited: in 7 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Palo Alto Networks DNS Security

What the judge wrote, as written, with how often. The vendor table decides that these count as Palo Alto Networks DNS Security; a claim can dispute any of them.

Palo Alto DNS Security 1

Follow Palo Alto Networks DNS Security

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Palo Alto Networks is the company behind Palo Alto Networks DNS Security.

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On record

Company records

Also from Palo Alto Networks: Palo Alto Networks Cortex Cloud, Palo Alto Networks Cortex XDR, Palo Alto Networks Cortex XSIAM, Palo Alto Networks Cortex XSOAR, Palo Alto Networks DLP, Palo Alto Networks Enterprise DLP, Palo Alto Networks GlobalProtect, Palo Alto Networks Industrial OT and 21 more

In its own words

Stated by the vendor, not checked

Positioning: Automatically secure your DNS traffic by using Palo Alto Networks Advanced DNS Security Powered by Precision AI®, a cloud-based analytics platform providing your firewall with access to DNS signatures generated using advanced predictive analysis and machine learning, with malicious domain data from a growing threat intelligence sharing community as well as domain detectors that inspect changes in DNS responses to detect various types of DNS hijacking in real-time.
docs.paloaltonetworks.com/dns-security
For: your firewall
docs.paloaltonetworks.com/dns-security
Free plan or trial: Start your 90-day free trial of DNS Security paloaltonetworks.com/network-security/advanced-dns-security
Hosting: SpainItalySwitzerlandBahrainQatarTel Aviv, IsraelSeoul, South KoreaChina
Customers named: muvi Cinemas
Not stated on the pages read: Price, starting price, integrations, certifications

What Palo Alto Networks DNS Security's own pages state, read October 5, 2026: docs.paloaltonetworks.com/dns-security, unit42.paloaltonetworks.com/detect-dns-hijacking-passive-dns, docs.paloaltonetworks.com/dns-security/integration, docs.paloaltonetworks.com/dns-security/administration, paloaltonetworks.com/network-security/advanced-dns-security. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Palo Alto Networks DNS Security's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Palo Alto Networks DNS Security, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Palo Alto Networks DNS Security by email, built from the raw record of the edition. It shows:

where Palo Alto Networks DNS Security is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Palo Alto Networks DNS Security, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.