Every category where a model named Cloudflare One for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Zero trust network access	Network and edge	38%	2 of 66	4%	56	endorsed leader	▼−9Since September 2026: 42% → 33%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SASE platforms	Network and edge	33%	2 of 45	13%	62	endorsed leader	▲+9Since September 2026: 23% → 33%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DNS filtering	Network and edge	4%	4 of 94	0%	4	under 10 labels · led by DNSFilter at 59%
Network access control	Network and edge	2%	9 of 111	0%	2	under 10 labels · led by Portnox Cloud at 35%
AI security platforms	Security operations	0%	202 of 233	50%	2	under 10 labels · led by SentinelOne Singularity at 11%
Proxy and web data providers	Data platform	0%	39 of 92	0%	1	under 10 labels · led by Decodo at 41%

Movement

Since September 2026, Cloudflare One held within the floor in all six categories: no change cleared 11 points.

Best category · ZTNA · by segment

Small business▼−2Since September 2026: 60% → 58%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

58%from 60% in September 2026

Inside the floor by 9 pointsRank 1 of 42, unchanged

Mid-market▼−9Since September 2026: 42% → 33%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

33%from 42% in September 2026

Inside the floor by 2 pointsRank 1 → 2 of 64

Enterprise▼−21Since September 2026: 31% → 10%, −21 points. Past the 11-point floor: movement. Read over the models both editions asked.

10%from 31% in September 2026

Cleared the floor by 10 pointsRank 2 → 3 of 44

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
SASE	23%	33%	▲+9Since September 2026: 23% → 33%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 3 → 2 of 45
ZTNA	42%	33%	▼−9Since September 2026: 42% → 33%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 1 → 2 of 66
DNS filtering	0%	4%	newNew since September 2026: not ranked then, 4% now.	New this edition	Rank 4 of 94, unchanged
NAC	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 9 of 111, unchanged
AI security	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 202 of 233, unchanged
Proxy and web data	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 39 of 92, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Cloudflare One across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	3	4	3	0	10
GPT-5.4 mini	3	2	1	0	6
Gemini 3.5 Flash	2	9	1	0	12
Perplexity Sonar	2	3	2	1	8
Grok 4.20	5	4	1	2	12
Mistral Small	1	5	3	0	9
DeepSeek V4 Flash	4	5	0	2	11
Llama 4 Maverick	2	1	4	0	7
Qwen 3.7 Flash	3	4	0	1	8
Kimi K2	4	4	2	0	10
GLM 4.7 FlashX	2	5	1	1	9
MiniMax M2.5	5	1	1	1	8
GPT-6 Luna	3	1	2	1	7
Muse Glimmer 30B	4	4	0	2	10

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct77 labels31

Paraphrase64 labels23

Comparative73 labels26not counted in share

Budget-constrained96 labels70

Scale-constrained47 labels15

Negative43 labels10not counted in share

First choiceAlternativeMentionNegative400 labels in all, every segment counted; 139 of the 175 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Pure ZTNA (e.g., Twingate, Tailscale, Cloudflare Zero Trust): Great if you just want to kill the VPN and grant app-level access. Low overhead, easy to implement.” Qwen 3.7 Flash · ZTNA · scale prompt · first choice

“My recommendation: Start with Cloudflare One's free tier... It's the lowest-risk, most transparent SASE option on the market right now” DeepSeek V4 Flash · SASE · budget prompt · first choice

“the strongest practical choice is usually Cloudflare One, because it has the clearest low-cost entry point and even a free tier” Perplexity Sonar · SASE · budget prompt · first choice

“Cloudflare Zero Trust (specifically Cloudflare Access for ZTNA) stands out as the best option for a company with a limited budget.” Grok 4.20 · ZTNA · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“lacks mature security features ... Avoid if: You need comprehensive security features alongside connectivity” GLM 4.7 FlashX · SASE · negative prompt · hard negative

“Cloudflare Zero Trust are cited as genuinely useful free products, though with limited coverage, no SLA and manual configuration” Muse Glimmer 30B · AI security · budget prompt · soft negative

“recommends testing it rather than assuming it matches the traditional routing, local-services, and survivability depth” Perplexity Sonar · SASE · negative prompt · soft negative

“Complex onboarding, steep learning curve, limited features, opaque pricing (26% negative labels in AI review analysis)” Grok 4.20 · SASE · negative prompt · soft negative

Named alongside

The products named in the same answers as Cloudflare One, over the 397 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cloudflare One was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Zscaler Private Access139 of 39744Compare →

Fortinet FortiSASE126 of 3977Compare →

Twingate123 of 39727Compare →

Zscaler Zero Trust Exchange121 of 39714Compare →

Check Point Harmony SASE106 of 3975Compare →

Cato Networks102 of 39724Compare →

Palo Alto Networks Prisma Access98 of 3976Not among the top eight

Palo Alto Networks Prisma SASE85 of 39713Not among the top eight

Tailscale81 of 3972Compare →

Netskope One76 of 3975Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Cloudflare One. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 372 of the 397 answers that named Cloudflare One and are not a share of its labels.

Domains cited

guideflow.com152

g2.com91

cloudflare.comYour site90

cybersecuritynews.com84

en.softonic.com83

cyberpress.org77

fortinet.com77

petronellatech.com71

zendikt.com70

comparitech.com67

772 of the 862 domain citations in answers naming Cloudflare One came from somebody else's page.

Pages cited

guideflow.com/blog/sase-platform108

petronellatech.com/blog/zero-trust-vendors-compared-top-10-smbs-202671

zendikt.com/category/ztna-software67

cyberpress.org/ztna-solutions-by-business-size66

cybersecuritynews.com/best-ztna-solutions63

esecurityplanet.com/products/secure-access-service-edge-sase60

expertinsights.com/network-security/the-top-zero-trust-network-access-solutions57

portnox.com/cybersecurity-101/zero-trust/who-are-the-best-ztna-providers57

Pages are listed as the models cited them.

Search and answers

Where Cloudflare One stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,600 a month (“cloudflare one”)
AI search demand for its name, est.: 33 a month
Its own site: It sits on Cloudflare's site (cloudflare.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

38%

rank 2 of 66 in ZTNA

Segment leader

39%

Twingate

First choices: 139 across its categories
Named in: 397 answers
Its own site cited: in 372 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Cloudflare One

What the judge wrote, as written, with how often. The vendor table decides that these count as Cloudflare One; a claim can dispute any of them.

Cloudflare Zero Trust 24Cloudflare Access 13Cloudflare 8Cloudflare Zero Trust / Cloudflare Access 4Cloudflare One / Access 2Cloudflare Zero Trust (Cloudflare Access) 2Cloudflare (Cloudflare One) 1Cloudflare (Zero Trust Platform) 1Cloudflare Gateway 1Cloudflare One (Gateway) 1Cloudflare One (SASE) 1Cloudflare One / Cloudflare Access 1Cloudflare One / Cloudflare network 1Cloudflare One/Access 1Cloudflare Zero Trust (Cloudflare One / Access) 1Cloudflare Zero Trust (Cloudflare One) 1Cloudflare Zero Trust (One) 1Cloudflare Zero Trust (free tier) 1Cloudflare Zero Trust / Cloudflare One 1Cloudflare Zero Trust / SASE 1Cloudflare for Teams 1Cloudflare for Teams (Zero Trust) 1

Follow Cloudflare One

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Cloudflare is the company behind Cloudflare One.

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On record

Company records

Also from Cloudflare: Cloudflare 1.1.1.1 for Families, Cloudflare AI Gateway, Cloudflare API Gateway, Cloudflare API Security, Cloudflare API Shield, Cloudflare Access, Cloudflare Access / Cloudflare One, Cloudflare Access / Cloudflare Zero Trust and 41 more

In its own words

Stated by the vendor, not checked

Positioning: Modernize your enterprise to accelerate innovation
cloudflare.com/enterprise
For: CIOs, CISOs, CTOs, and CFOs
cloudflare.com/enterprise
Price stated: Predictable bundled pricing without per-region surcharges or bandwidth fees cloudflare.com/enterprise
Integrations claimed: 60 cloudflare.com/enterprise
Customers named: CanvaSoFiShopify
Not stated on the pages read: Starting price, free plan or trial, certifications, hosting

What Cloudflare One's own pages state, read September 28, 2026: cloudflare.com/enterprise, blog.cloudflare.com/cloudflares-2012, developers.cloudflare.com/cloudflare-one, blog.cloudflare.com/cloudflares-global-reach, blog.cloudflare.com/cloudflare-data-platform. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cloudflare One's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cloudflare One, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Cloudflare One by email, built from the raw record of the edition. It shows:

where Cloudflare One is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Cloudflare One, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Cloudflare One is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Zero trust network access

Cloudflare One is among the products AI models recommend first in Zero trust network access this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/zero-trust-network-access/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--zero-trust-network-access-wide.svg" alt="Among AI models' top three in Zero trust network access, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Zero trust network access standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/zero-trust-network-access/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--zero-trust-network-access-square.svg" alt="Among AI models' top three in Zero trust network access, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Zero trust network access standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/zero-trust-network-access/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--zero-trust-network-access-compact.svg" alt="Among AI models' top three in Zero trust network access, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Zero trust network access standing, where the claim can be checked.

SASE platforms

Cloudflare One is among the products AI models recommend first in SASE platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/sase-platforms/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--sase-platforms-wide.svg" alt="Among AI models' top three in SASE platforms, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the SASE platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/sase-platforms/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--sase-platforms-square.svg" alt="Among AI models' top three in SASE platforms, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the SASE platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/sase-platforms/"><img src="https://it-ai-index.com/badges/2026-10/cloudflare-one--sase-platforms-compact.svg" alt="Among AI models' top three in SASE platforms, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the SASE platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.