Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 13 → 52 of 52
Zscaler · 2 categories · RankedZscaler Zero Trust Exchange
166Judge labels
15First choices
72Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
22% in SASE for enterprise buyers
Rank 9 of 45 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 43% of its 53 labels there were negative.
What the models named instead of Zscaler Zero Trust Exchange →By buyer segmentStrongest at enterprise.
Small business57 of 57
0%43 labels
criticized challenger
Mid-market9 of 45
2%53 labels
criticized challenger
Enterprise2 of 48
22%62 labels
accepted challenger
In sase · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zscaler Zero Trust Exchange for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SASE platforms | Network and edge | 2% | 9 of 45 | 43% | 53 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Zero trust network access | Network and edge | 0% | 63 of 66 | 100% | 1 | under 10 labels · led by Twingate at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Zscaler Zero Trust Exchange held within the floor in all two categories: no change cleared 11 points.
Best category · SASE · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 11 → 10 of 43
Enterprise▲+5Since September 2026: 17% → 21%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
21%from 17% in September 2026
Inside the floor by 6 pointsRank 3 → 2 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SASE | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 9 of 45 |
| ZTNA | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 63 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zscaler Zero Trust Exchange across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zscaler Zero Trust Exchange across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 2 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 5 | 6 |
| Perplexity Sonar | 0 | 0 | 1 | 2 | 3 |
| Grok 4.20 | 0 | 3 | 0 | 3 | 6 |
| Mistral Small | 1 | 1 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 4 | 5 |
| Llama 4 Maverick | 0 | 2 | 3 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 0 | 0 | 1 | 2 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 1 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 1 | 0 | 1 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct32 labels5
Paraphrase25 labels6
Comparative38 labels10not counted in share
Budget-constrained18 labels3
Scale-constrained17 labels1
Negative36 labels2not counted in share
First choiceAlternativeMentionNegative166 labels in all, every segment counted; 15 of the 27 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Pros: Advanced threat protection, high scalability, strong integration with cloud environments” Mistral Small · SASE · comparative prompt · first choice
“Zscaler is the vendor most enterprises benchmark everyone else against.” Muse Glimmer 30B · SASE · comparative prompt · first choice
“Cloudflare One or Zscaler offer the best value” MiniMax M2.5 · SASE · budget prompt · first choice
“Choose Zscaler if you are moving 100% to the cloud and strictly enforcing Zero Trust principles.” Qwen 3.7 Flash · SASE · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Frequent Outages: Over 2,855 tracked incidents over six years on Downdetector” GLM 4.7 FlashX · SASE · negative prompt · hard negative
“vendors like Zscaler or Cato may be worth considering—but they generally skew more enterprise and are less obviously budget-first” GPT-5.4 mini · SASE · budget prompt · soft negative
“they are often too complex, too expensive, and require too much dedicated staff to manage and fine-tune for a mid-market organization” Gemini 3.5 Flash · SASE · paraphrase prompt · soft negative
“Zscaler faced criticism regarding "bottlenecks" during peak usage times, attributed to a limited number of Points of Presence (PoPs)” Qwen 3.7 Flash · SASE · negative prompt · soft negative
Named alongside
The products named in the same answers as Zscaler Zero Trust Exchange, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Zero Trust Exchange was named but was not.ShowHide
Named alongside
The products named in the same answers as Zscaler Zero Trust Exchange, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Zero Trust Exchange was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zscaler Zero Trust Exchange. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 154 of the 166 answers that named Zscaler Zero Trust Exchange and are not a share of its labels.
Domains cited
guideflow.com84
fortinet.com53
g2.com43
netify.co.uk41
sase.checkpoint.com40
techrepublic.com40
pickmysoft.com39
cloudsek.com38
en.softonic.com38
esecurityplanet.com37
453 of the 453 domain citations in answers naming Zscaler Zero Trust Exchange came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zscaler Zero Trust Exchange stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zscaler Zero Trust Exchange stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“zscaler zero trust exchange”)
- AI search demand for its name, est.
- 5 a month
- Its own site
- It sits on Zscaler's site (zscaler.com), so there are no site figures for it alone
In answers
This editionShare of first choices
2%
rank 9 of 45 in SASE
Segment leader
35%
Cato Networks
- First choices
- 15 across its categories
- Named in
- 166 answers
- Its own site cited
- in 154 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zscaler Zero Trust Exchange
What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler Zero Trust Exchange; a claim can dispute any of them.
Zscaler 40Zscaler (Zero Trust Exchange) 2Zscaler (Zero Trust SASE) 1Zscaler Zero Trust 1Zscaler Zero Trust SASE 1Zscaler Zero Trust SASE / Zero Trust Exchange 1
Follow Zscaler Zero Trust Exchange
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zscaler is the company behind Zscaler Zero Trust Exchange.ShowHide
The company
Zscaler is the company behind Zscaler Zero Trust Exchange.
ShowHideOn record
Company records- Also from Zscaler
- Zscaler, Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Deception, Zscaler Internet Access, Zscaler Posture, Zscaler Posture Control and 7 more
In its own words
Stated by the vendor, not checked- Positioning
- allows you to establish a connection between your Exchange server and Zscaler's cutting-edge Data Loss Prevention (DLP) tools to prevent the exfiltration of sensitive data in outbound emails sent to external domains.
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Zscaler Zero Trust Exchange's own pages state, read September 28, 2026: help.zscaler.com/zia/configuring-microsoft-exchange-zscaler-outbound-email-dlp. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler Zero Trust Exchange's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler Zero Trust Exchange, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zscaler Zero Trust Exchange by email, built from the raw record of the edition. It shows:
- where Zscaler Zero Trust Exchange is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zscaler Zero Trust Exchange, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.