Every category where a model named Zscaler Zero Trust Exchange for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
SASE platforms	Network and edge	0%	11 of 43	28%	46	criticized challenger
Data loss prevention	Security operations	0%	46 of 84	0%	1	under 10 labels · led by Microsoft Purview DLP at 39%
Zero trust network access	Network and edge	0%	45 of 71	0%	1	under 10 labels · led by Cloudflare One at 35%

Movement

This is the first edition on this tier, so no move can be computed for Zscaler Zero Trust Exchange yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Zscaler Zero Trust Exchange across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	0	1
GPT-5.4 mini	0	2	1	1	4
Gemini 3.5 Flash	0	0	2	4	6
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	2	2	2	6
Mistral Small	0	0	2	0	2
DeepSeek V4 Flash	0	1	1	2	4
Llama 4 Maverick	0	4	1	0	5
Qwen 3.7 Flash	1	2	2	1	6
Kimi K2	0	3	0	2	5
GLM 4.7 FlashX	0	4	0	1	5
MiniMax M2.5	0	1	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct28 labels3

Paraphrase24 labels5

Comparative34 labels6not counted in share

Budget-constrained23 labels1

Scale-constrained15 labelsNone

Negative23 labels2not counted in share

First choiceAlternativeMentionNegative147 labels in all, every segment counted; 9 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“look at platforms designed for faster deployment (like Cloudflare One or Zscaler)” Qwen 3.7 Flash · SASE · negative prompt · first choice

“Zscaler is the most-deployed cloud-native SASE platform at the largest enterprises” Claude Haiku 4.5 · SASE · comparative prompt · first choice

“Re-evaluate if Zscaler Zero Trust Exchange or Palo Alto Prisma Access (with cloud DLP) might offer lighter agents” Qwen 3.7 Flash · DLP · negative prompt · alternative

“Leading cloud-native architecture and largest PoP coverage; Weakness: Historically SD-WAN is thinner” DeepSeek V4 Flash · SASE · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“generally not recommended for mid-sized B2B companies” Gemini 3.5 Flash · SASE · paraphrase prompt · hard negative

“These are generally aimed at large enterprises. While they have mid-market offerings, they may be overkill (and over-priced) for some mid-sized firms.” Qwen 3.7 Flash · SASE · direct prompt · soft negative

“SD-WAN immaturity: Gartner's 2025 analysis notes Zscaler is strong on SSE but penalized for immature SD-WAN capabilities.” Kimi K2 · SASE · negative prompt · soft negative

“these lean toward large-enterprise and many have immature SD-WAN, making them less ideal for mid-market consolidation” DeepSeek V4 Flash · SASE · direct prompt · soft negative

Named alongside

The products named in the same answers as Zscaler Zero Trust Exchange, over the 147 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zscaler Zero Trust Exchange was named but was not.

ProductSame answerTook the first choice insteadHead to head

Cloudflare One101 of 14736Not in the top three

Fortinet FortiSASE96 of 1472Not in the top three

Netskope One90 of 1475Not in the top three

Palo Alto Networks Prisma SASE87 of 14718Not in the top three

Cato Networks73 of 14724Not in the top three

Check Point Harmony SASE37 of 1472Not in the top three

Cato SASE Cloud34 of 14714Not in the top three

Cisco Secure Access30 of 1473Not in the top three

Cisco28 of 1471Not in the top three

Versa SASE21 of 1471Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zscaler Zero Trust Exchange. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 116 of the 147 answers that named Zscaler Zero Trust Exchange and are not a share of its labels.

Domains cited

gartner.com65

sase.cloud56

pickmysoft.com45

techrepublic.com39

fortinet.com36

blog.openvpn.net35

sasecompare.com31

g2.com30

cybervendorguide.com29

macronetservices.com29

395 of the 395 domain citations in answers naming Zscaler Zero Trust Exchange came from somebody else's page.

Pages cited

gartner.com/reviews/market/single-vendor-sase53

pickmysoft.com/blog/best-secure-access-service-edge-sase-platforms45

techrepublic.com/article/secure-access-service-edge-platforms39

blog.openvpn.net/best-sase-solution35

macronetservices.com/sase-leaders-vendors-comparison29

cyberhaven.com/blog/top-sase-solutions28

sasecompare.com/blog/best-sase-providers-2026-comparison-criteria27

guideflow.com/blog/sase-platform26

Pages are listed as the models cited them.

Names read as Zscaler Zero Trust Exchange

What the judge wrote, as written, with how often. The vendor table decides that these count as Zscaler Zero Trust Exchange; a claim can dispute any of them.

Zscaler 33Zscaler (Zero Trust Exchange) 3Zscaler (Zscaler Private Access + Internet Access) 1Zscaler Zero Trust SASE / Zero Trust Exchange 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zscaler Zero Trust Exchange's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zscaler Zero Trust Exchange, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zscaler.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.