Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 51 → 37 of 42
Fortinet · 1 category · RankedFortinet Universal ZTNA
34Judge labels
0First choices
8Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in ZTNA for mid-market buyers
Rank 14 of 66 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 29% of its 17 labels there were negative.
What the models named instead of Fortinet Universal ZTNA →By buyer segmentRead the same way at every buyer size.
Small business41 of 46
0%5 labels
under the label threshold
Mid-market14 of 66
0%17 labels
criticized challenger
Enterprise12 of 47
0%12 labels
accepted challenger
In ztna · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Fortinet Universal ZTNA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Zero trust network access | Network and edge | 0% | 14 of 66 | 29% | 17 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Fortinet Universal ZTNA held within the floor in its one category: no change cleared 11 points.
Best category · ZTNA · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 15 → 14 of 64
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 7 → 12 of 44
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ZTNA | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 14 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Fortinet Universal ZTNA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Fortinet Universal ZTNA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 1 | 3 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase1 labelNone
Comparative11 labelsNone
Budget-constrained2 labelsNone
Scale-constrained5 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative34 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top ranked by PeerSpot users and in rating sets with 4.3 based on 492 reviews, unified platform” Muse Glimmer 30B · ZTNA · comparative prompt · alternative
“Best for: Existing Fortinet customers who want ZTNA as part of their current infrastructure.” DeepSeek V4 Flash · ZTNA · comparative prompt · alternative
“Fortinet ZTNA for mid-market buyers who prioritize customer-choice recognition” Muse Glimmer 30B · ZTNA · direct prompt · alternative
“The Best Value-Add for Network Owners: Fortinet ZTNA” Qwen 3.7 Flash · ZTNA · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“frequently criticized for making ZTNA feel like a bolt-on feature rather than a native capability” Qwen 3.7 Flash · ZTNA · negative prompt · soft negative
“strong options but often better suited for organizations with established security ops teams” DeepSeek V4 Flash · ZTNA · direct prompt · soft negative
“these are more traditional VPN-like solutions and may not offer the same zero trust benefits” Mistral Small · ZTNA · paraphrase prompt · soft negative
“Some users report frequent disconnects without a clear error explanation” Claude Haiku 4.5 · ZTNA · negative prompt · soft negative
Named alongside
The products named in the same answers as Fortinet Universal ZTNA, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortinet Universal ZTNA was named but was not.ShowHide
Named alongside
The products named in the same answers as Fortinet Universal ZTNA, over the 34 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fortinet Universal ZTNA was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Fortinet Universal ZTNA. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 34 answers that named Fortinet Universal ZTNA and are not a share of its labels.
Domains cited
expertinsights.com19
fortinet.comYour site17
venn.com16
zendikt.com16
gartner.com13
cybersecuritynews.com12
petronellatech.com12
portnox.com12
cyberpress.org10
peerspot.com10
120 of the 137 domain citations in answers naming Fortinet Universal ZTNA came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Fortinet Universal ZTNA stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Fortinet Universal ZTNA stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 50 a month (“fortinet universal ztna”)
- AI search demand for its name, est.
- 2 a month
- Its own site
- It sits on Fortinet's site (fortinet.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 14 of 66 in ZTNA
Segment leader
39%
Twingate
- First choices
- 0 across its categories
- Named in
- 34 answers
- Its own site cited
- in 31 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Fortinet Universal ZTNA
What the judge wrote, as written, with how often. The vendor table decides that these count as Fortinet Universal ZTNA; a claim can dispute any of them.
Fortinet 5Fortinet ZTNA 4Fortinet (FortiClient/FortiSASE) 1Fortinet (FortiNAC) 1Fortinet (FortiSASE) 1Fortinet FortiClient ZTNA 1Fortinet Zero Trust Access 1Fortinet/Zscaler VPN hybrids 1
Follow Fortinet Universal ZTNA
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fortinet is the company behind Fortinet Universal ZTNA.ShowHide
The company
Fortinet is the company behind Fortinet Universal ZTNA.
ShowHideOn record
Company records- Also from Fortinet
- Fortinet FortiADC, Fortinet FortiAuthenticator, Fortinet FortiClient, Fortinet FortiClient / FortiNAC, Fortinet FortiDeceiver, Fortinet FortiDeceptor, Fortinet FortiEDR, Fortinet FortiGate and 17 more
In its own words
Stated by the vendor, not checked- Positioning
- Remote Users Switch From VPNs to ZTNA for Easier and More Secure Application Access
- For
- all organizations that have both FortiClient endpoint protection and FortiGate Next-Generation Firewalls (NGFWs)
- Price stated
- no-added-cost feature fortinet.com/customers/fortinet-ztna
- Free plan or trial
- free feature in FortiOS and FortiClient fortinet.com/resources/cyberglossary/universal-ztna
- Customers named
- Fortinet
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Fortinet Universal ZTNA's own pages state, read September 28, 2026: fortinet.com/customers/fortinet-ztna, videocms.corp.fortinet.com/playlists/zero-trust-network-access-7-0, videocms.corp.fortinet.com/playlists/zero-trust-network-access-6-0, fortinet.com/lat/customers/fortinet-ztna, fortinet.com/resources/cyberglossary/universal-ztna. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fortinet Universal ZTNA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fortinet Universal ZTNA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fortinet Universal ZTNA by email, built from the raw record of the edition. It shows:
- where Fortinet Universal ZTNA is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fortinet Universal ZTNA, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.