Every category where a model named Omada Identity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity governance	Identity and access	9%	3 of 76	3%	31	accepted challenger	▲+9Since September 2026: 2% → 11%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer identity and access management	Identity and access	0%	39 of 70	0%	1	under 10 labels · led by Frontegg at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Non-human identity management	Identity and access	0%	95 of 128	0%	1	under 10 labels · led by JumpCloud at 14%

Movement

Since September 2026, Omada Identity held within the floor in all three categories: no change cleared 11 points.

Best category · IGA · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 9 pointsRank 17 → 81 of 84

Mid-market▲+9Since September 2026: 2% → 11%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

11%from 2% in September 2026

Inside the floor by 2 pointsRank 13 → 3 of 71

Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 2% in September 2026

Inside the floor by 11 pointsRank 4 → 6 of 70

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
IGA	2%	11%	▲+9Since September 2026: 2% → 11%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 13 → 3 of 76
CIAM	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 47 → 39 of 70
NHI management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 95 of 128, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Omada Identity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	1	0	3
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	1	2	0	0	3
Grok 4.20	0	2	1	0	3
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	1	2	0	0	3
Llama 4 Maverick	1	0	2	0	3
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	1	1	1	1	4
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	2	0	0	0	2
GPT-6 Luna	0	0	1	0	1
Muse Glimmer 30B	0	3	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labels3

Paraphrase13 labels3

Comparative23 labelsNone

Budget-constrained4 labels1

Scale-constrained10 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative75 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I would recommend Omada Identity Cloud if your priority is a true identity governance and administration (IGA) platform” Perplexity Sonar · IGA · paraphrase prompt · first choice

“I'd recommend starting your evaluation with Omada Identity Cloud because it's specifically designed for your segment” Kimi K2 · IGA · direct prompt · first choice

“I'd recommend starting with Omada or Zluri as they balance functionality with mid-market appropriateness” MiniMax M2.5 · IGA · paraphrase prompt · first choice

“I'd recommend starting with Omada or Zluri for their balance of features and ease of use” MiniMax M2.5 · IGA · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise Solutions to Avoid on a Tight Budget ... Better for large, complex organizations” Kimi K2 · IGA · budget prompt · hard negative

Named alongside

The products named in the same answers as Omada Identity, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omada Identity was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SailPoint Identity Security Cloud63 of 7525Not among the top eight

Saviynt Enterprise Identity Cloud58 of 7510Not among the top eight

Microsoft Entra ID Governance50 of 7511Compare →

One Identity Manager44 of 753Compare →

Okta Identity Governance28 of 754Compare →

Lumos22 of 756Compare →

Oracle Identity Governance13 of 750Not among the top eight

ConductorOne12 of 752Compare →

Zluri12 of 752Compare →

IBM Security Verify Governance11 of 750Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Omada Identity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 73 of the 75 answers that named Omada Identity and are not a share of its labels.

Domains cited

cybersecuritynews.com38

expertinsights.com38

startwithidentity.com37

aimultiple.com36

lumos.com36

zluri.com31

corma.io29

credentialgovernance.avatier.com22

solutionsreview.com22

oneidentity.com21

310 of the 310 domain citations in answers naming Omada Identity came from somebody else's page.

Pages cited

aimultiple.com/iga-solutions36

expertinsights.com/identity-and-access-management/top-identity-governance-and-administrati32

cybersecuritynews.com/best-iga-tools29

corma.io/blog/best-iga-solutions-for-mid-market-companies22

credentialgovernance.avatier.com/en/blog/best-identity-governance-administration-solutions21

lumos.com/identity-matters/identity-access-management/best-identity-and-access-management-21

solutionsreview.com/identity-management/the-best-identity-governance-tools-and-vendors-221

almcorp.com/blog/best-identity-and-access-management-tools19

Pages are listed as the models cited them.

Search and answers

omadaidentity.com ranks 8 on Google for the category's searches. In the answers, Omada Identity takes 9% of first choices and Microsoft Entra ID Governance takes 25%.

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In search

Google, US estimates

Position for “identity governance platform”

Position for “identity governance platforms”

–

not in the top ten

Searches for its name, Google: 90 a month (“omada identity”)
AI search demand for its name, est.: 1 a month
Its company's site: omadaidentity.com shared with Omada's other products; the figures are the site's
Organic visits to its site: about 4,071 a month
Searches its site ranks for: 774 · 71 in the top three
Sites linking to it: 1,219
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

8 ads · 8 text · 7 shown in the last 30 days

First shown March 2023, as Omada A/S, verified. Ads started 2025-10 to 2026-09: 3 in the year, 5 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 3 of 76 in IGA

Segment leader

25%

Microsoft Entra ID Governance

First choices: 7 across its categories
Named in: 75 answers
Its own site cited: in 73 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Omada Identity

What the judge wrote, as written, with how often. The vendor table decides that these count as Omada Identity; a claim can dispute any of them.

Omada 17Omada Identity Cloud 11

Follow Omada Identity

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Omada is the company behind Omada Identity.

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In its own words

Stated by the vendor, not checked

Positioning: Moderne IGA Lösung, Umsetzung in zwölf Wochen
omadaidentity.com/de/omada-identity-de
For: Unternehmen
omadaidentity.com/de/omada-identity-de
Free plan or trial: Produkt-Demo anfordern omadaidentity.com/de/omada-identity-de
Customers named: DEKRA
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What Omada Identity's own pages state, read September 28, 2026: omadaidentity.com/de/omada-identity-de, omadaidentity.com/products/omada-identity, omadaidentity.com/de/omada-identity-cloud-de, omadaidentity.com/products/omada-identity-cloud, omadaidentity.com/products/omada-identity-cloud-private. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Omada Identity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Omada Identity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Omada Identity by email, built from the raw record of the edition. It shows:

where Omada Identity is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Omada Identity, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Omada Identity is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Omada Identity is among the products AI models recommend first in Identity governance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/identity/identity-governance/"><img src="https://it-ai-index.com/badges/2026-10/omada-identity--identity-governance-wide.svg" alt="Among AI models' top three in Identity governance, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity governance standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/identity/identity-governance/"><img src="https://it-ai-index.com/badges/2026-10/omada-identity--identity-governance-square.svg" alt="Among AI models' top three in Identity governance, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity governance standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/identity/identity-governance/"><img src="https://it-ai-index.com/badges/2026-10/omada-identity--identity-governance-compact.svg" alt="Among AI models' top three in Identity governance, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Identity governance standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.