Small business▲+7Since September 2026: 7% → 14%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 7% in September 2026
Inside the floor by 4 pointsRank 5 → 2 of 84
Microsoft · 2 categories · RankedMicrosoft Entra ID Governance
153Judge labels
42First choices
14Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
25% in IGA for mid-market buyers
Rank 1 of 76 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 7% of its 46 labels there were negative.
What the models named instead of Microsoft Entra ID Governance →By buyer segmentRead the same way at every buyer size.
Small business1 of 89
18%38 labels
accepted challenger
Mid-market1 of 76
25%46 labels
accepted challenger
Enterprise2 of 76
21%57 labels
accepted challenger
In iga · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Entra ID Governance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity governance | Identity and access | 25% | 1 of 76 | 7% | 46 | accepted challenger | ▲+7Since September 2026: 12% → 19%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Microsoft 365 management | IT operations and endpoint | 0% | 43 of 149 | 0% | 2 | under 10 labels · led by CoreView at 20% |
Movement
Since September 2026, Microsoft Entra ID Governance held within the floor in all two categories: no change cleared 11 points.
Best category · IGA · by segment
Mid-market▲+7Since September 2026: 12% → 19%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
19%from 12% in September 2026
Inside the floor by 4 pointsRank 2 → 1 of 71
Enterprise=heldSince September 2026: 20% → 20%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
20%from 20% in September 2026
Inside the floor by 11 pointsRank 2 of 70, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| IGA | 12% | 19% | ▲+7Since September 2026: 12% → 19%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 → 1 of 76 |
| M365 management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 149, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Entra ID Governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Entra ID Governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 2 | 2 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 1 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 4 | 0 | 0 | 4 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 2 | 2 | 0 | 6 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 4 | 0 | 1 | 6 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 3 | 0 | 1 | 1 | 5 |
| Muse Glimmer 30B | 3 | 1 | 0 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct26 labels7
Paraphrase34 labels8
Comparative28 labels5not counted in share
Budget-constrained28 labels23
Scale-constrained16 labels4
Negative21 labels3not counted in share
First choiceAlternativeMentionNegative153 labels in all, every segment counted; 42 of the 50 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best identity governance platform for a company with a limited budget is Microsoft Entra ID Governance, as it is the only major platform with published per-user pricing.” Llama 4 Maverick · IGA · budget prompt · first choice
“Start by getting a quote for Entra ID Governance or Okta Identity Governance. This will usually be your fastest and most cost-effective setup.” Gemini 3.5 Flash · IGA · budget prompt · first choice
“If you are a Microsoft 365 and Entra ID shop, Microsoft Entra ID Governance is the fastest route to access reviews and lifecycle automation.” Muse Glimmer 30B · IGA · scale prompt · first choice
“If you are Microsoft 365 and Entra ID shop, Microsoft Entra ID Governance is the fastest route to access reviews and lifecycle automation.” Muse Glimmer 30B · IGA · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Be more cautious if you need deep governance across many non-Microsoft or legacy systems” GPT-6 Luna · IGA · negative prompt · soft negative
“Microsoft-heavy → Entra ID Governance is economical but has gaps” Kimi K2 · IGA · negative prompt · soft negative
“Why to be cautious: ... Lack of Deep Governance Features” Gemini 3.5 Flash · IGA · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Entra ID Governance, over the 153 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra ID Governance was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Entra ID Governance, over the 153 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra ID Governance was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Entra ID Governance. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 147 of the 153 answers that named Microsoft Entra ID Governance and are not a share of its labels.
Domains cited
lumos.com56
expertinsights.com52
startwithidentity.com51
zluri.com51
cybersecuritynews.com47
aimultiple.com43
credentialgovernance.avatier.com40
corma.io38
saviynt.com36
checkthat.ai34
448 of the 448 domain citations in answers naming Microsoft Entra ID Governance came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Entra ID Governance stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Microsoft Entra ID Governance stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 720 a month (“microsoft entra id governance”)
- AI search demand for its name, est.
- 23 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This editionShare of first choices
25%
rank 1 of 76 in IGA
First choices
42
across its categories
- Named in
- 153 answers
- Its own site cited
- in 147 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Entra ID Governance
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Entra ID Governance; a claim can dispute any of them.
Entra ID Governance 2
Follow Microsoft Entra ID Governance
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Entra ID Governance.ShowHide
The company
Microsoft is the company behind Microsoft Entra ID Governance.
ShowHideOn record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Positioning
- Für komplexere Szenarien erweitert Microsoft Entra diese Funktionen um vereinte und detaillierte Identitätsverwaltung.
- For
- Unternehmen, die komplexere Szenarien, Multi-Cloud- und Hybridumgebungen verwalten.
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Microsoft Entra ID Governance's own pages state, read September 28, 2026: microsoft.com/id-id/microsoft-fabric/resources/data-101/what-is-data-governance, microsoft.com/bg-bg/microsoft-fabric/resources/data-101/what-is-data-governance, microsoft.com/de-de/microsoft-fabric/resources/data-101/what-is-data-governance, microsoft.com/es-es/microsoft-fabric/resources/data-101/what-is-data-governance, microsoft.com/fi-fi/microsoft-fabric/resources/data-101/what-is-data-governance. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Entra ID Governance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Entra ID Governance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Entra ID Governance by email, built from the raw record of the edition. It shows:
- where Microsoft Entra ID Governance is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Entra ID Governance, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Microsoft Entra ID Governance is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Microsoft Entra ID Governance is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Microsoft Entra ID Governance first in Identity governance this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.