Every category where a model named Microsoft Entra ID Governance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Identity governance	Identity and access	12%	2 of 77	18%	38	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Microsoft Entra ID Governance yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Microsoft Entra ID Governance across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	2	2	0	1	5
Gemini 3.5 Flash	0	4	0	2	6
Perplexity Sonar	1	1	0	1	3
Grok 4.1 Fast	1	2	0	1	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	1	4	0	0	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	0	3	0	1	4
GLM 4.7 FlashX	1	2	1	0	4
MiniMax M2.5	0	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labelsNone

Paraphrase17 labels4

Comparative22 labels1not counted in share

Budget-constrained22 labels15

Scale-constrained12 labelsNone

Negative15 labels1not counted in share

First choiceAlternativeMentionNegative103 labels in all, every segment counted; 19 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best identity governance platform is usually Microsoft Entra ID Governance if your company is already standardized on Microsoft” Perplexity Sonar · IGA · budget prompt · first choice

“Verdict: Start here. Do not buy a dedicated IGA tool until you exhaust the capabilities of Microsoft Entra P2.” Qwen 3.7 Flash · IGA · paraphrase prompt · first choice

“Microsoft Entra ID Governance (Best if already using Microsoft 365) ... often the most cost-effective path” DeepSeek V4 Flash · IGA · budget prompt · first choice

“Entra ID Governance is usually the cheapest path because you reuse existing subscriptions” GLM 4.7 FlashX · IGA · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid if you are a massive, highly regulated enterprise with strict audit requirements... However, they are highly recommended if you are a cloud-first, mid-sized business” Gemini 3.5 Flash · IGA · negative prompt · soft negative

“good if you're already in Microsoft, but watch licensing and reporting gaps” GPT-5.4 mini · IGA · negative prompt · soft negative

“Be cautious with Entra/Okta governance if you need full IGA depth” Perplexity Sonar · IGA · negative prompt · soft negative

“solid for SSO-driven provisioning, but lighter IGA than dedicated tools” Grok 4.1 Fast · IGA · direct prompt · soft negative

Named alongside

The products named in the same answers as Microsoft Entra ID Governance, over the 103 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Entra ID Governance was named but was not.

ProductSame answerTook the first choice insteadHead to head

Saviynt Enterprise Identity Cloud77 of 1036Not in the top three

Okta Identity Governance72 of 1031Not in the top three

SailPoint65 of 10319Not in the top three

One Identity Manager37 of 1031Not in the top three

Lumos32 of 1038Compare →

Omada Identity25 of 1032Not in the top three

AccessOwl23 of 10313Not in the top three

ConductorOne19 of 1036Not in the top three

Iden17 of 1034Compare →

Zluri16 of 1032Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Microsoft Entra ID Governance. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 79 of the 103 answers that named Microsoft Entra ID Governance and are not a share of its labels.

Domains cited

gartner.com46

idenhq.com44

aimultiple.com39

zluri.com39

oneidentity.com33

corma.io30

solutionsreview.com29

expertinsights.com28

startwithidentity.com28

lumos.com27

343 of the 343 domain citations in answers naming Microsoft Entra ID Governance came from somebody else's page.

Pages cited

gartner.com/reviews/market/identity-governance-administration44

aimultiple.com/iga-solutions39

oneidentity.com/learn/top-5-identity-governance-and-administration-tools-in-2025.aspx32

solutionsreview.com/identity-management/the-best-identity-governance-tools-and-vendors-226

accessowl.com/blog/buyers-guide-for-iga-tools-by-team-size25

idenhq.com/en/blog/12-best-iga-vendors-in-2026-complete-comparison25

idenhq.com/en/blog/identity-governance-and-administration-complete24

expertinsights.com/identity-and-access-management/top-identity-governance-and-administrati23

Pages are listed as the models cited them.

Names read as Microsoft Entra ID Governance

What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Entra ID Governance; a claim can dispute any of them.

Microsoft Entra ID (Azure AD) + Governance add-ons 1Microsoft Entra Identity Governance 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Entra ID Governance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Entra ID Governance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at microsoft.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.