Small business▲+2Since September 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
7%from 5% in September 2026
Inside the floor by 9 pointsRank 7 → 5 of 84
3 categories · RankedOkta Identity Governance
100Judge labels
11First choices
25Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
8% in IGA for mid-market buyers
Rank 4 of 76 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 24% of its 34 labels there were negative.
What the models named instead of Okta Identity Governance →By buyer segmentRead the same way at every buyer size.
Small business5 of 89
6%28 labels
accepted challenger
Mid-market4 of 76
8%34 labels
accepted challenger
Enterprise4 of 76
4%36 labels
criticized challenger
In iga · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Okta Identity Governance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Identity governance | Identity and access | 8% | 4 of 76 | 24% | 34 | accepted challenger | ▲+2Since September 2026: 3% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Identity threat detection and response | Identity and access | 0% | 87 of 105 | 0% | 1 | under 10 labels · led by Huntress Managed ITDR at 51% | |
| Privileged access management | Identity and access | 0% | 48 of 73 | 0% | 1 | under 10 labels · led by Delinea Secret Server at 37% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Okta Identity Governance held within the floor in all three categories: no change cleared 11 points.
Best category · IGA · by segment
Mid-market▲+2Since September 2026: 3% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 3% in September 2026
Inside the floor by 9 pointsRank 9 → 6 of 71
Enterprise▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 13 → 4 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| IGA | 3% | 6% | ▲+2Since September 2026: 3% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 4 of 76 |
| ITDR | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 87 of 105, unchanged |
| PAM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 44 → 48 of 73 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Okta Identity Governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Okta Identity Governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 1 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 2 | 2 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels3
Paraphrase16 labels3
Comparative23 labels1not counted in share
Budget-constrained12 labels1
Scale-constrained15 labels4
Negative18 labels2not counted in share
First choiceAlternativeMentionNegative100 labels in all, every segment counted; 11 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start by getting a quote for Entra ID Governance or Okta Identity Governance. This will usually be your fastest and most cost-effective setup.” Gemini 3.5 Flash · IGA · budget prompt · first choice
“If Okta is your identity provider, Okta Identity Governance keeps everything on one directory and policy model.” Muse Glimmer 30B · IGA · paraphrase prompt · first choice
“the best default choice is usually Okta Identity Governance” GPT-5.4 mini · IGA · direct prompt · first choice
“SailPoint and Okta are the top recommendations” Mistral Small · IGA · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“More expensive (~$6+/user/month), but if you're already on Okta for SSO, the governance add-on may be cheaper” DeepSeek V4 Flash · IGA · budget prompt · soft negative
“This is not a viable standalone IGA platform, has limited advanced controls compared to dedicated vendors” Claude Haiku 4.5 · IGA · negative prompt · soft negative
“Limited functionality with non-Okta systems; Complex workflows still require custom coding” MiniMax M2.5 · IGA · negative prompt · soft negative
“its Identity Governance module is younger and less mature than dedicated IGA products” DeepSeek V4 Flash · IGA · negative prompt · soft negative
Named alongside
The products named in the same answers as Okta Identity Governance, over the 100 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Identity Governance was named but was not.ShowHide
Named alongside
The products named in the same answers as Okta Identity Governance, over the 100 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Identity Governance was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Okta Identity Governance. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 93 of the 100 answers that named Okta Identity Governance and are not a share of its labels.
Domains cited
lumos.com41
zluri.com35
aimultiple.com33
expertinsights.com32
startwithidentity.com31
idenhq.com30
credentialgovernance.avatier.com29
oneidentity.com28
corma.io27
cybersecuritynews.com27
313 of the 313 domain citations in answers naming Okta Identity Governance came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
okta.com ranks 3 on Google for the category's searches. In the answers, Okta Identity Governance takes 8% of first choices and Microsoft Entra ID Governance takes 25%.ShowHide
Search and answers
okta.com ranks 3 on Google for the category's searches. In the answers, Okta Identity Governance takes 8% of first choices and Microsoft Entra ID Governance takes 25%.
ShowHideIn search
Google, US estimatesPosition for “identity governance platform”
–
not in the top ten
Position for “identity governance platforms”
3
- Searches for its name, Google
- 390 a month (“okta identity governance”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 1,959,740 a month
- Searches its site ranks for
- 68,194 · 12,679 in the top three
- Sites linking to it
- 42,851
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
8%
rank 4 of 76 in IGA
Segment leader
25%
Microsoft Entra ID Governance
- First choices
- 11 across its categories
- Named in
- 100 answers
- Its own site cited
- in 93 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on okta.com
10,007
subdomains included
Content
4,530
counted in the table below
Documentation
3
Product · Integration
104 · 2,583
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Most recent
- 2026-09-226 steps to practice strong laptop security blog
- 2026-09-22What is scim glossary or explainer
- 2026-09-22Cross app access enterprise ai blog
- 2026-09-21Google okta zero trust chrome android blog
- 2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
- 2026-09-08Soc 1 vs soc 2 comparison
How it is countedHide how it is counted
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Okta Identity Governance
What the judge wrote, as written, with how often. The vendor table decides that these count as Okta Identity Governance; a claim can dispute any of them.
Okta Identity Governance (OIG) 5Okta IGA 1
Follow Okta Identity Governance
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Okta Identity Governance is its own company.ShowHide
The company
Okta Identity Governance is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- can result in 211% ROI
- Free plan or trial
- Try our 30-day free trial to explore some product capabilities in your own time. okta.com
- Customers named
- BoxModern Treasury
- Not stated on the pages read
- Who it is for, price, starting price, integrations, certifications, hosting
What Okta Identity Governance's own pages state, read September 28, 2026: okta.com, okta.com/pricing, okta.com/en-ca/security, okta.com/solutions, okta.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Okta Identity Governance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Okta Identity Governance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Okta Identity Governance by email, built from the raw record of the edition. It shows:
- where Okta Identity Governance is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Okta Identity Governance, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.