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Index › Products › Alloy · October 2026 Edition
1 category · Named, not ranked

Alloy

10Judge labels
0First choices
0Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Alloy was named 2 times in Identity verification, where Persona led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In identity verification · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Alloy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Identity verificationIdentity and access0%23 of 610%2under 10 labels · led by Persona at 21%

Movement

This is the first edition on this tier, so no move can be computed for Alloy yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Alloy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash01001
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna01001
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase1 labelNone
Comparative3 labelsNone
Budget-constrained1 labelNone
Scale-constrained1 labelNone
Negative1 labelNone
First choiceAlternativeMentionNegative10 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want a single hub that allows you to swap and cascade multiple vendors as you scale, integrate Alloy.” Gemini 3.5 Flash · Identity verification · comparative prompt · alternative
“Alloy is worth evaluating if you're a fintech or another regulated business” GPT-6 Luna · Identity verification · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Alloy, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Alloy was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Persona7 of 103Not among the top eight
Trulioo5 of 101Not among the top eight
Sumsub5 of 100Not among the top eight
Middesk4 of 101Not among the top eight
Socure3 of 101Not among the top eight
Jumio3 of 100Not among the top eight
Veriff3 of 100Not among the top eight
Grafana Cloud2 of 101Not among the top eight
SigNoz2 of 100Not among the top eight
Cribl Stream1 of 101Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Alloy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 10 answers that named Alloy and are not a share of its labels.

Search and answers

alloy.com is not in Google's top ten for any of the category's searches. In the answers, Alloy takes 0% of first choices and Persona takes 21%.
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In search

Google, US estimates
Position for “identity verification service”
–
not in the top ten
Position for “identity verification services”
–
not in the top ten
Searches for its name, Google
74,000 a month (“alloy”)
AI search demand for its name, est.
30,445 a month
Organic visits to its site
about 8,790 a month
Searches its site ranks for
1,758 · 146 in the top three
Sites linking to it
6,349
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
18 ads · 18 text · 11 shown in the last 30 days

First shown September 2024, as Alloy, verified. Ads started 2025-11 to 2026-10: 8 in the year, 10 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 23 of 61 in identity verification
Segment leader
21%
Persona
First choices
0 across its categories
Named in
10 answers
Its own site cited
in 9 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on alloy.com
1,373
subdomains included
Content
958
counted in the table below
Documentation
0
Product · Integration
25 · 54
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog514262026-10-01
News or press12442026-09-03
Conference or event12222026-09-18
Webinar or virtual event7632026-09-14
Report or ebook6602026-04-21
Case study3202026-05-18
Glossary or explainer1402025-11-05
Comparison1002023-03-08

Events in person

Last twelve months

As the event pages on alloy.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page alloy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Alloy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Alloy is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI-powered identity and fraud prevention platform that accelerates onboarding, stops fraud, and simplifies compliance across the customer lifecycle.
For
Banks, credit unions, fintechs, sponsor banks, crypto, and data & channel partners.
Integrations claimed
270 alloy.com
Certifications
SOC 2ISO 27001:2022
Hosting
USUnited Kingdom
Customers named
LangleyIncrediblebankSuncoast Credit UnionConsumers CUEarnestLiveOakBrexRamp
Not stated on the pages read
Price, starting price, free plan or trial

What Alloy's own pages state, read October 5, 2026: alloy.com, trust.alloy.com, alloy.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Alloy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Alloy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Alloy by email, built from the raw record of the edition. It shows:

  • where Alloy is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Alloy, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at alloy.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.