1 category · RankedIT Glue
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| IT documentation | IT operations and endpoint | 4% | 7 of 92 | 21% | 38 | accepted challenger |
Movement
By model
How each model treated IT Glue across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 4 | 6 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 2 | 0 | 0 | 2 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 2 | 1 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 2 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you mean internal IT documentation for a mid-market B2B company, I'd pick IT Glue most often.” GPT-5.4 mini · IT documentation · direct prompt · first choice
“Choose IT Glue if: You're a large MSP needing maximum automation and Kaseya ecosystem integration” Kimi K2 · IT documentation · comparative prompt · first choice
“I'd recommend IT Glue as the top IT knowledge and asset documentation tool.” Grok 4.20 · IT documentation · paraphrase prompt · first choice
“Comprehensive IT documentation for MSPs with powerful search and integrations” GLM 4.7 FlashX · IT documentation · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms with Significant Concerns ... IT Glue (Kaseya) ... Aggressive vendor lock-in” Kimi K2 · IT documentation · negative prompt · hard negative
“Avoid paid: Tools like IT Glue ($30+/user/mo) if budget-tight.” Grok 4.20 · IT documentation · budget prompt · hard negative
“IT Glue is owned by Kaseya, which is notorious in the IT world for aggressive multi-year contract lock-ins and slower product innovation.” Gemini 3.5 Flash · IT documentation · paraphrase prompt · soft negative
“Why to be cautious: Contractual Lock-In... Development Stagnation... Difficult Off-boarding” Gemini 3.5 Flash · IT documentation · negative prompt · soft negative
Named alongside
The products named in the same answers as IT Glue, over the 119 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IT Glue was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 118 of the 119 answers that named IT Glue and are not a share of its labels.
Domains cited
354 of the 354 domain citations in answers naming IT Glue came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
itglue.com is not in Google's top ten for any of the category's searches. In the answers, IT Glue takes 4% of first choices and Hudu takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 6,600 a month (“it glue”)
- AI search demand for its name, est.
- 231,373 a month
- Organic visits to its site
- about 20,566 a month
- Searches its site ranks for
- 2,152 · 129 in the top three
- Sites linking to it
- 2,152
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 13 across its categories
- Named in
- 119 answers
- Its own site cited
- in 118 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 887 | 1 | 2026-09-03 | RMM, MFA | |
| Webinar or virtual event | 223 | 0 | 2026-05-05 | ||
| Conference or event | 190 | 0 | 2026-03-17 | ITAM, RMM | |
| Template or tool | 40 | 0 | 2025-08-25 | ||
| Report or ebook | 31 | 0 | 2023-07-24 | ||
| News or press | 25 | undated | RMM | ||
| Glossary or explainer | 10 | undated | ITAM | ||
| Comparison | 7 | undated | |||
| Case study | 3 | 0 | 2025-02-13 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-03Itglue and myglue browser extension updates blog
- 2026-05-05It glue q226 product innovation webinar webinar or virtual event
- 2026-04-27It glue ai product tour blog
- 2026-03-31It glue ux updates blog
- 2026-03-26Qbr report templates blog
- 2026-03-17It glue tech jam conference or event
How it is countedHide how it is counted
Every page itglue.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name RMM (11); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as IT Glue
Follow IT Glue
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
IT Glue is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Truly Powerful IT Documentation Software
- For
- MSPs and IT departments
- Price stated
- Basic $29/user; SELECT $38/user; ENTERPRISE as low as $44/user itglue.com
- Starting price
- 29 itglue.com
- Free plan or trial
- TRY FOR FREE itglue.com/features
- Integrations claimed
- 16 itglue.com · 60 itglue.com/features pages disagree
- Certifications
- SOC 2-compliant
- Customers named
- Educational Service Unit #7Village of StreamwoodPathline LabsCFS BrandsRevo HealthVantage Point Title, Inc.Creative Computer Solutions, Inc.Nexa1
- Not stated on the pages read
- Hosting
What IT Glue's own pages state, read October 5, 2026: itglue.com, itglue.com/pricing, itglue.com/blog/integration-type/security, itglue.com/features, itglue.com/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IT Glue's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IT Glue, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for IT Glue by email, built from the raw record of the edition. It shows:
- where IT Glue is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name IT Glue, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.