Every category where a model named NinjaOne Documentation for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT documentation	IT operations and endpoint	0%	23 of 92	29%	14	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for NinjaOne Documentation yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated NinjaOne Documentation across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	2	2
Grok 4.1 Fast	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	2	0	2
Qwen 3.7 Flash	0	0	0	0
Kimi K2	2	1	0	3
GLM 4.7 FlashX	1	1	1	3
MiniMax M2.5	1	0	1	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase3 labelsNone

Comparative6 labelsNone

Budget-constrained0 labelsNone

Scale-constrained8 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative31 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose NinjaOne if: You want documentation integrated with RMM, patching, and ticketing” Kimi K2 · IT documentation · comparative prompt · alternative

“NinjaOne | RMM-integrated, automation | Endpoint-heavy orgs.” Grok 4.1 Fast · IT documentation · scale prompt · alternative

“with NinjaOne or Document360 as strong alternatives” GLM 4.7 FlashX · IT documentation · direct prompt · alternative

“NinjaOne offers excellent unified value” Kimi K2 · IT documentation · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Only consider if your organization has very specific needs and is willing to accept limitations in search and portal features.” GLM 4.7 FlashX · IT documentation · negative prompt · hard negative

“NinjaOne failed both exact and partial searches, which is a serious usability concern for documentation use cases” Perplexity Sonar · IT documentation · negative prompt · soft negative

“Some MSP-Specific Tools (NinjaOne) - One review noted search functionality failures for exact and partial matches” MiniMax M2.5 · IT documentation · negative prompt · soft negative

“it is broader than a dedicated documentation tool” Perplexity Sonar · IT documentation · comparative prompt · soft negative

Named alongside

The products named in the same answers as NinjaOne Documentation, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NinjaOne Documentation was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Confluence24 of 315Not among the top eight

Document36023 of 311Not among the top eight

IT Glue22 of 316Not among the top eight

Notion20 of 310Not among the top eight

Hudu19 of 315Not among the top eight

GitBook11 of 311Not among the top eight

ClickUp Docs6 of 310Not among the top eight

Scribe4 of 311Not among the top eight

BookStack4 of 310Not among the top eight

DokuWiki4 of 310Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named NinjaOne Documentation. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 31 answers that named NinjaOne Documentation and are not a share of its labels.

Domains cited

aimultiple.com24

document360.com17

ferndesk.com17

ones.com16

ninjaone.comYour site15

clickup.com13

us.fitgap.com13

capterra.com9

docsie.io9

gitnux.org9

127 of the 142 domain citations in answers naming NinjaOne Documentation came from somebody else's page.

Pages cited

aimultiple.com/it-documentation-software24

ferndesk.com/blog/best-it-documentation-software17

document360.com/blog/it-documentation-software16

ninjaone.com/blog/best-it-documentation-software12

clickup.com/blog/it-documentation-software9

pageloop.ai/blog/best-it-documentation-software-tools9

softwareadvice.com/it-documentation9

gitnux.org/best/it-documentation-software8

Pages are listed as the models cited them.

Search and answers

ninjaone.com is not in Google's top ten for any of the category's searches. In the answers, NinjaOne Documentation takes 0% of first choices and Hudu takes 17%.

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In search

Google, US estimates

Position for “it documentation platform”

–

not in the top ten

Position for “it documentation platforms”

–

not in the top ten

Searches for its name, Google: 110 a month (“ninjaone documentation”)
AI search demand for its name, est.: 3 a month
Its company's site: ninjaone.com shared with NinjaOne's other products; the figures are the site's
Organic visits to its site: about 316,268 a month
Searches its site ranks for: 75,932 · 2,955 in the top three
Sites linking to it: 7,116
Paid Google search: 19 searches its ads show for, about 1,344 clicks and $17,226 a month (estimate)

Ads on GoogleDetailLess

118+ ads · 101 text, 11 video, 6 image · 118 shown in the last 30 days

First shown November 2022, as NinjaRMM LLC, verified. Ads started 2025-10 to 2026-09: 35 in the year, 83 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 23 of 92 in IT documentation

Segment leader

17%

Hudu

First choices: 0 across its categories
Named in: 31 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as NinjaOne Documentation

What the judge wrote, as written, with how often. The vendor table decides that these count as NinjaOne Documentation; a claim can dispute any of them.

NinjaOne 13

Follow NinjaOne Documentation

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

NinjaOne is the company behind NinjaOne Documentation.

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In its own words

Stated by the vendor, not checked

Positioning: IT Documentation Software: Document, standardize, and use contextual information about the IT environments you manage directly in NinjaOne.
ninjaone.com/it-documentation
For: Enterprise IT Teams and Managed Service Providers
ninjaone.com/it-documentation
Price stated: pay-per-device pricing ninjaone.com/it-documentation
Free plan or trial: free trial ninjaone.com/it-documentation
Certifications: HIPAAISO 27001Cyber EssentialsAustralian Cyber Security Centre’s Essential EightFedRAMP Authorization at Moderate Impact LevelEssential EightSOC 2
Customers named: The BushnellKansas CityERGOSERGOS Technology PartnersCobblestone Networks, IncThe Tech DoctorIlluminate IT
Not stated on the pages read: Starting price, integrations, hosting

What NinjaOne Documentation's own pages state, read October 5, 2026: ninjaone.com/it-documentation, ninjaone.com/msp/it-documentation, ninjaone.com/it-documentation/faqs, ninjaone.com/nl/demo/documentation. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NinjaOne Documentation's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NinjaOne Documentation, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for NinjaOne Documentation by email, built from the raw record of the edition. It shows:

where NinjaOne Documentation is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name NinjaOne Documentation, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.