Every category where a model named Atlassian Confluence for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT documentation	IT operations and endpoint	0%	30 of 92	25%	4	under 10 labels · led by Hudu at 17%

Movement

This is the first edition on this tier, so no move can be computed for Atlassian Confluence yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Atlassian Confluence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	1	0	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels6

Paraphrase1 label1

Comparative8 labels5not counted in share

Budget-constrained2 labels1

Scale-constrained2 labels1

Negative9 labelsNone

First choiceAlternativeMentionNegative30 labels in all, every segment counted; 9 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“De facto standard enterprise wiki, especially for organizations already invested in the Atlassian ecosystem.” Muse Glimmer 30B · IT documentation · comparative prompt · first choice

“Confluence is the undisputed industry standard” Gemini 3.5 Flash · IT documentation · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Confluence has a long history of critical remote code execution flaws that require urgent patching.” Muse Glimmer 30B · IT documentation · negative prompt · soft negative

Named alongside

The products named in the same answers as Atlassian Confluence, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Atlassian Confluence was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Notion21 of 300Not among the top eight

Document36015 of 300Not among the top eight

IT Glue14 of 302Not among the top eight

GitBook13 of 300Not among the top eight

Hudu9 of 304Not among the top eight

Guru8 of 300Not among the top eight

Microsoft SharePoint8 of 300Not among the top eight

ONES Wiki5 of 300Not among the top eight

ReadMe5 of 300Not among the top eight

ServiceNow Knowledge Management5 of 300Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Atlassian Confluence. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 30 answers that named Atlassian Confluence and are not a share of its labels.

Domains cited

ones.com21

ferndesk.com14

aimultiple.com12

docsie.io12

gitbook.com11

document360.com9

us.fitgap.com9

g2.com8

faddom.com7

plain.com7

110 of the 110 domain citations in answers naming Atlassian Confluence came from somebody else's page.

Pages cited

ferndesk.com/blog/best-it-documentation-software13

aimultiple.com/it-documentation-software12

document360.com/blog/it-documentation-software7

plain.com/blog/best-knowledge-base-software-12-top-tools-for-20257

us.fitgap.com/search/it-documentation-software/enterprise7

atera.com/blog/best-it-documentation-software6

faddom.com/it-documentation-software6

ones.com/blog/7-best-documentation-management-tools-in-2026-feature-comparison6

Pages are listed as the models cited them.

Search and answers

atlassian.com ranks 6 on Google for the category's searches. In the answers, Atlassian Confluence takes 0% of first choices and Hudu takes 17%.

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In search

Google, US estimates

Position for “it documentation platform”

–

not in the top ten

Position for “it documentation platforms”

Searches for its name, Google: 5,400 a month (“atlassian confluence”)
AI search demand for its name, est.: 329 a month
Its company's site: atlassian.com shared with Atlassian's other products; the figures are the site's
Organic visits to its site: about 4,724,388 a month
Searches its site ranks for: 192,288 · 33,627 in the top three
Sites linking to it: 137,840
Paid Google search: 33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)

Ads on GoogleDetailLess

61+ ads · 33 text, 14 image, 14 video · 61 shown in the last 30 days

First shown January 2024, as Atlassian US, Inc., verified. Ads started 2025-10 to 2026-09: 40 in the year, 21 before. 59 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 30 of 92 in IT documentation

Segment leader

17%

Hudu

First choices: 9 across its categories
Named in: 30 answers
Its own site cited: in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Atlassian Confluence

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Atlassian is the company behind Atlassian Confluence.

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On record

Company records

Also from Atlassian: Atlassian Bamboo, Atlassian Bitbucket Data Center, Atlassian Bitbucket Pipelines, Atlassian Compass, Atlassian Intelligence, Atlassian Portfolio for Jira, Atlassian Statuspage

In its own words

Stated by the vendor, not checked

Positioning: Confluence is a team workspace where knowledge and collaboration meet. Create, organize, and discuss work with your team.
atlassian.com
For: Business Teams
atlassian.com
Price stated: Get it free atlassian.com/platform
Free plan or trial: Get it free trust.atlassian.com
Customers named: Software AGDISH WirelessEMC InsuranceCHG HealthcareSOPHOSAmadeus
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Atlassian Confluence's own pages state, read September 28, 2026: atlassian.com, atlassian.com/software/jira/pricing, trust.atlassian.com, atlassian.com/platform, atlassian.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Atlassian Confluence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Atlassian Confluence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Atlassian Confluence by email, built from the raw record of the edition. It shows:

where Atlassian Confluence is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Atlassian Confluence, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.