Every category where a model named Confluence for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
IT documentation	IT operations and endpoint	17%	2 of 92	21%	56	accepted challenger
Data catalogs and governance	Data platform	0%	42 of 83	0%	1	under 10 labels · led by Atlan at 44%
Enterprise architecture tools	IT operations and endpoint	0%	90 of 113	100%	1	under 10 labels · led by SAP LeanIX at 25%
Internal developer portals	Developer platform	0%	49 of 52	100%	1	under 10 labels · led by Port at 53%

Movement

This is the first edition on this tier, so no move can be computed for Confluence yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Confluence across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	1	0	4
GPT-5.4 mini	0	2	1	1	4
Gemini 3.5 Flash	0	4	0	1	5
Perplexity Sonar	2	1	1	0	4
Grok 4.20	2	1	0	2	5
Mistral Small	1	0	0	1	2
DeepSeek V4 Flash	2	3	0	0	5
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	1	1	2	3	7
Kimi K2	0	3	2	2	7
GLM 4.7 FlashX	1	1	1	1	4
MiniMax M2.5	2	0	2	0	4
GPT-6 Luna	0	1	1	1	3
Muse Glimmer 30B	0	0	1	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct29 labels11

Paraphrase22 labels3

Comparative32 labels7not counted in share

Budget-constrained32 labels9

Scale-constrained27 labels4

Negative28 labelsNone

First choiceAlternativeMentionNegative170 labels in all, every segment counted; 27 of the 34 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest starting with Confluence or ServiceNow if you need comprehensive IT asset management alongside knowledge documentation.” MiniMax M2.5 · IT documentation · paraphrase prompt · first choice

“Stick with Confluence if you want to maintain tight integration with your development workflow and prioritize strict governance.” Qwen 3.7 Flash · IT documentation · direct prompt · first choice

“I'd suggest combining Confluence for knowledge management with Freshservice for IT asset tracking and documentation” Claude Haiku 4.5 · IT documentation · paraphrase prompt · first choice

“Confluence (Atlassian) | Integrations, templates, enterprise scale | Large teams with Jira.” Grok 4.20 · IT documentation · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid or Use Cautiously ... Confluence (Atlassian) Major Red Flags: - Slow performance” GLM 4.7 FlashX · IT documentation · negative prompt · hard negative

“Confluence (Atlassian) ... Vendor lock-in: Deep integration with Atlassian ecosystem makes switching costly” Kimi K2 · IT documentation · negative prompt · hard negative

“Generic Wiki-Based "Portals" (Avoid Completely) ... creating a giant Confluence page or SharePoint site” Qwen 3.7 Flash · Developer portals · negative prompt · hard negative

“XML site and space export reaches end of life on December 1, 2026; it may keep working, but won’t receive fixes, support, or SLAs” GPT-6 Luna · IT documentation · negative prompt · soft negative

Named alongside

The products named in the same answers as Confluence, over the 169 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Confluence was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Notion119 of 16918Compare →

IT Glue90 of 16914Compare →

Document36075 of 1698Compare →

Hudu73 of 16933Compare →

GitBook43 of 1692Compare →

BookStack38 of 16910Compare →

NinjaOne Documentation24 of 1690Not among the top eight

Nuclino20 of 1691Not among the top eight

Slite17 of 1692Not among the top eight

Guru17 of 1690Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Confluence. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 155 of the 169 answers that named Confluence and are not a share of its labels.

Domains cited

ferndesk.com75

ones.com60

document360.com58

aimultiple.com43

g2.com38

pageloop.ai36

docsie.io34

gitbook.com34

clickup.com33

atlassian.comYour site29

411 of the 440 domain citations in answers naming Confluence came from somebody else's page.

Pages cited

ferndesk.com/blog/best-it-documentation-software71

document360.com/blog/it-documentation-software48

aimultiple.com/it-documentation-software43

pageloop.ai/blog/best-it-documentation-software-tools36

clickup.com/blog/it-documentation-software27

ninjaone.com/blog/best-it-documentation-software27

atera.com/blog/best-it-documentation-software25

comparitech.com/net-admin/best-it-documentation-tools23

Pages are listed as the models cited them.

Search and answers

atlassian.com ranks 6 on Google for the category's searches. In the answers, Confluence takes 17% of first choices and Hudu takes 17%.

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In search

Google, US estimates

Position for “it documentation platform”

–

not in the top ten

Position for “it documentation platforms”

Searches for its name, Google: 165,000 a month (“confluence”)
AI search demand for its name, est.: 6,617 a month
Organic visits to its site: about 4,724,388 a month
Searches its site ranks for: 192,288 · 33,627 in the top three
Sites linking to it: 137,840
Paid Google search: 33 searches its ads show for, about 356 clicks and $5,906 a month (estimate)

Ads on GoogleDetailLess

61+ ads · 33 text, 14 image, 14 video · 61 shown in the last 30 days

First shown January 2024, as Atlassian US, Inc., verified. Ads started 2025-10 to 2026-09: 40 in the year, 21 before. 59 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

17%

rank 2 of 92 in IT documentation

Segment leader

17%

Hudu

First choices: 27 across its categories
Named in: 169 answers
Its own site cited: in 155 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on atlassian.com

39,569

subdomains included

Content

6,074

counted in the table below

Documentation

8,766

Product · Integration

107 · 65

Kind	Pages	Last 90 days	Latest
Blog	4,124	18	2026-09-28
Glossary or explainer	784	0	2026-04-09
Webinar or virtual event	326	0	2016-08-11
Template or tool	292	0	2025-08-18
Report or ebook	249	undated
Comparison	118	2	2026-09-11
Case study	89	undated
Conference or event	70	5	2026-10-15
Podcast or video	14	4	2026-09-16
News or press	8	0	2022-03-03

Most recent

2026-10-15Atlassian san francisco bay area presents build ai agents zero code amp get the inside scoop on team 26 europe conference or event
2026-09-30Atlassian pasadena presents ai at the speed of live how to lead your digital ensemble conference or event
2026-09-29Atlassian boise presents get credentialed rovo fundamentals conference or event
2026-09-28Hidden cost manual alignment blog
2026-09-28Four gaps strategy outcome blog
2026-09-28Strategy shifts organization follow blog

How it is countedHide how it is counted

Every page atlassian.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Confluence

What the judge wrote, as written, with how often. The vendor table decides that these count as Confluence; a claim can dispute any of them.

Confluence (Atlassian) 7Confluence (Free Tier) 3Confluence (by Atlassian) 2Confluence + Jira Service Management (Assets) 1Confluence Cloud 1Confluence Free 1

Follow Confluence

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Confluence is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Confluence is a team workspace where knowledge and collaboration meet. Create, organize, and discuss work with your team.
atlassian.com
Free plan or trial: Get it free trust.atlassian.com
Customers named: Software AGDISH WirelessEMC InsuranceCHG HealthcareSOPHOSAmadeusSpoton
Not stated on the pages read: Who it is for, price, starting price, integrations, certifications, hosting

What Confluence's own pages state, read September 28, 2026: atlassian.com, atlassian.com/software/jira/pricing, trust.atlassian.com, atlassian.com/platform, atlassian.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Confluence's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Confluence, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Confluence by email, built from the raw record of the edition. It shows:

where Confluence is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Confluence, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Confluence is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Confluence is among the products AI models recommend first in IT documentation this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/operations/it-documentation/"><img src="https://it-ai-index.com/badges/2026-10/confluence--it-documentation-wide.svg" alt="Among AI models' top three in IT documentation, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the IT documentation standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/operations/it-documentation/"><img src="https://it-ai-index.com/badges/2026-10/confluence--it-documentation-square.svg" alt="Among AI models' top three in IT documentation, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the IT documentation standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/operations/it-documentation/"><img src="https://it-ai-index.com/badges/2026-10/confluence--it-documentation-compact.svg" alt="Among AI models' top three in IT documentation, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the IT documentation standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.