4 categories · RankedNotion
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| IT documentation | IT operations and endpoint | 8% | 5 of 92 | 24% | 50 | accepted challenger | |
| Cyber risk quantification | Security operations | 0% | 56 of 116 | 0% | 1 | under 10 labels · led by CyberSaint CyberStrong at 25% | |
| Data catalogs and governance | Data platform | 0% | 53 of 83 | 0% | 1 | under 10 labels · led by Atlan at 44% | |
| GRC platforms | Security operations | 0% | 41 of 75 | 0% | 1 | under 10 labels · led by Hyperproof at 19% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Notion across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 2 | 5 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 0 | 3 | 0 | 2 | 5 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 1 | 4 |
| Llama 4 Maverick | 1 | 1 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 1 | 6 |
| Kimi K2 | 0 | 2 | 1 | 3 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 3 | 2 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 2 | 1 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best All-Rounder (Free Tier): Notion ... widely considered the best choice for startups and small teams.” Qwen 3.7 Flash · IT documentation · budget prompt · first choice
“The best IT documentation platform for a company with a limited budget is likely to be Notion” Llama 4 Maverick · IT documentation · budget prompt · first choice
“Document360 and Notion are frequently cited as the best choices” Mistral Small · IT documentation · direct prompt · first choice
“Best overall for a limited budget: Notion” GPT-5.4 mini · IT documentation · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid for enterprise IT due to potential sprawl and compliance gaps.” Grok 4.20 · IT documentation · negative prompt · hard negative
“They lack the rigorous version control, strict IT governance, and relational asset linking needed for technical infrastructure” Gemini 3.5 Flash · IT documentation · direct prompt · soft negative
“Avoid or proceed cautiously for: Large enterprises, strict compliance environments, mission-critical IT docs” Qwen 3.7 Flash · IT documentation · negative prompt · soft negative
“Good for small teams or personal knowledge bases, but risky for enterprise-level IT documentation” GLM 4.7 FlashX · IT documentation · negative prompt · soft negative
Named alongside
The products named in the same answers as Notion, over the 171 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Notion was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 153 of the 171 answers that named Notion and are not a share of its labels.
Domains cited
466 of the 466 domain citations in answers naming Notion came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
notion.com is not in Google's top ten for any of the category's searches. In the answers, Notion takes 8% of first choices and Hudu takes 17%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 673,000 a month (“notion”)
- AI search demand for its name, est.
- 15,608 a month
- Organic visits to its site
- about 1,061,466 a month
- Searches its site ranks for
- 60,939 · 7,480 in the top three
- Sites linking to it
- 77,222
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 23 across its categories
- Named in
- 171 answers
- Its own site cited
- in 153 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,082 | 0 | 2022-05-09 | ||
| Blog | 551 | 8 | 2026-09-24 | SOAR | |
| Report or ebook | 207 | undated | |||
| Case study | 96 | 17 | 2026-09-27 | ||
| Webinar or virtual event | 41 | undated | |||
| Comparison | 22 | 0 | 2023-09-15 | ||
| Glossary or explainer | 16 | 0 | 2023-07-27 | ||
| Conference or event | 5 | 0 | 2024-10-24 |
Most recent
- 2026-09-27Faire case study
- 2026-09-24Meet (again) Max Schoening, Notion's new CTO blog
- 2026-09-23Equals case study
- 2026-09-22Unspun case study
- 2026-09-18How Notion handles concurrent editing with CRDTs blog
- 2026-09-17A skills library for every agent blog
How it is countedHide how it is counted
Every page notion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Notion
Follow Notion
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Notion is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- The AI workspace that works for you.
- For
- teams
- Price stated
- Free, Plus, Business, & Enterprise. notion.com/pricing
- Starting price
- $0 per member / month notion.com/pricing
- Free plan or trial
- Get Notion free notion.com
- Certifications
- SOC 2 Type IISOC 3 Type IIISO 27001ISO 27017ISO 27018ISO 27701HIPAABSI C5
- Hosting
- USAEuropean UnionKoreaJapanGlobalGermanySingaporeUK
- Customers named
- OpenAIFigmaRampCursorToyotaClayVercelFaire
- Not stated on the pages read
- Integrations
What Notion's own pages state, read September 28, 2026: notion.com, notion.com/pricing, trust.notion.com, notion.com/product/ai, notion.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Notion's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Notion, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Notion by email, built from the raw record of the edition. It shows:
- where Notion is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Notion, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.