Small business▲+9Since September 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 0% in September 2026
Inside the floor by 2 pointsRank 13 → 4 of 59
2 categories · RankedRootly
106Judge labels
8First choices
10Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
7% in Incidents for small business buyers
Rank 7 of 65 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 3% of its 33 labels there were negative.
What the models named instead of Rootly →By buyer segmentRead the same way at every buyer size.
Small business5 of 63
7%32 labels
accepted challenger
Mid-market7 of 65
5%33 labels
accepted challenger
Enterprise9 of 44
0%37 labels
accepted challenger
In incidents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Rootly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Incident management and on-call | IT operations and endpoint | 5% | 7 of 65 | 3% | 33 | accepted challenger | ▼−2Since September 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AIOps platforms | IT operations and endpoint | 2% | 18 of 93 | 0% | 2 | under 10 labels · led by New Relic at 17% |
Movement
Since September 2026, Rootly held within the floor in all two categories: no change cleared 11 points.
Best category · Incidents · by segment
Mid-market▼−2Since September 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 8% in September 2026
Inside the floor by 9 pointsRank 4 → 6 of 57
Enterprise▼−10Since September 2026: 10% → 0%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 10% in September 2026
Inside the floor by 1 pointRank 3 → 8 of 39
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AIOps | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 18 of 93, unchanged |
| Incidents | 8% | 6% | ▼−2Since September 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 7 of 65 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Rootly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Rootly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 3 | 3 | 0 | 0 | 6 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels4
Paraphrase13 labels3
Comparative31 labels1not counted in share
Budget-constrained7 labelsNone
Scale-constrained15 labels1
Negative17 labels4not counted in share
First choiceAlternativeMentionNegative106 labels in all, every segment counted; 8 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The Best All-Around Alternative: Rootly ... Choose Rootly if you want to improve your incident response processes and save money simultaneously.” Qwen 3.7 Flash · Incidents · paraphrase prompt · first choice
“Actively consider instead: For modern teams, look at incident.io, Rootly, FireHydrant” DeepSeek V4 Flash · Incidents · negative prompt · first choice
“Rootly (Best Modern, Slack/Teams-First Platform) ... Rootly is an excellent fit.” Gemini 3.5 Flash · AIOps · paraphrase prompt · first choice
“Consider modern, Slack-native platforms like incident.io, Rootly” Gemini 3.5 Flash · Incidents · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“some vendors (like Rootly) have separate pricing for on-call, AI, and status pages that can balloon your bill” DeepSeek V4 Flash · Incidents · scale prompt · soft negative
Named alongside
The products named in the same answers as Rootly, over the 106 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rootly was named but was not.ShowHide
Named alongside
The products named in the same answers as Rootly, over the 106 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rootly was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Rootly. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 105 of the 106 answers that named Rootly and are not a share of its labels.
Domains cited
rootly.comYour site88
incident.io75
motadata.com57
expertinsights.com36
complyjet.com35
pagerduty.com35
monday.com31
g2.com30
hyperping.com29
augmentcode.com26
354 of the 442 domain citations in answers naming Rootly came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
rootly.com ranks 2 on Google for the category's searches. In the answers, Rootly takes 5% of first choices and incident.io takes 32%.ShowHide
Search and answers
rootly.com ranks 2 on Google for the category's searches. In the answers, Rootly takes 5% of first choices and incident.io takes 32%.
ShowHideIn search
Google, US estimatesPosition for “incident management platform”
–
not in the top ten
Position for “incident management platforms”
8
- Searches for its name, Google
- 1,900 a month (“rootly”)
- AI search demand for its name, est.
- 30 a month
- Organic visits to its site
- about 13,774 a month
- Searches its site ranks for
- 1,740 · 190 in the top three
- Sites linking to it
- 1,750
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
5%
rank 7 of 65 in incidents
Segment leader
32%
incident.io
- First choices
- 8 across its categories
- Named in
- 106 answers
- Its own site cited
- in 105 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on rootly.com
3,966
subdomains included
Content
797
counted in the table below
Documentation
1,185
Product · Integration
0 · 56
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 332 | 3 | 2026-08-17 | Incidents, Observability | |
| Blog | 330 | 26 | 2026-09-04 | Incidents, IaC | |
| Conference or event | 63 | undated | |||
| Case study | 22 | 6 | 2026-09-16 | ||
| Template or tool | 21 | 0 | 2026-06-11 | ||
| Glossary or explainer | 18 | 0 | 2026-01-13 | ||
| Report or ebook | 9 | 0 | 2024-06-28 | ||
| Webinar or virtual event | 1 | undated | |||
| Podcast or video | 1 | 0 | 2022-04-24 |
Most recent
- 2026-09-16Recast software case study
- 2026-09-16Auror case study
- 2026-09-04How engineering leaders rethink code review in the ai era blog
- 2026-09-04How engineering leaders rethink code review in the ai era blog
- 2026-09-01Why were building a channel at rootly blog
- 2026-09-01Why were building a channel at rootly blog
Events in person
Last twelve months
- September 24, 2026Rootly AI x Anthropic Executive DinnerToronto · hosted
As the event pages on rootly.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page rootly.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Rootly
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Rootly is its own company.ShowHide
The company
Rootly is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The all-in-one AI-native platform for on-call and incident management, including status pages—built for fast-moving engineering teams to detect, manage, learn from, and resolve incidents faster.
- For
- fast-moving engineering teams
- Price stated
- Free 14-day trial available rootly.com
- Starting price
- 0 rootly.com
- Free plan or trial
- Free 14-day trial available rootly.com
- Integrations claimed
- 100 rootly.com/security
- Certifications
- SOC2, GDPR, CCPA, BAASOC 2 Type II, GDPR, CPPA, and HIPAA compliantSOC2 Type 2HIPAAGDPRCCPA
- Customers named
- Recast SoftwareAurorUNiDAYSCanaryReplitCaribouCapaReactiv
- Not stated on the pages read
- Hosting
What Rootly's own pages state, read September 28, 2026: rootly.com, rootly.com/pricing, rootly.com/security, rootly.com/customers, rootly.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rootly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rootly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Rootly by email, built from the raw record of the edition. It shows:
- where Rootly is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Rootly, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.