Every category where a model named Rootly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Incident management and on-call	IT operations and endpoint	8%	4 of 53	0%	42	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Rootly yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Rootly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	2	0	0	2
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	2	2	0	4
Perplexity Sonar	0	2	0	2
Grok 4.1 Fast	0	4	0	4
Mistral Small	0	4	1	5
DeepSeek V4 Flash	0	4	1	5
Llama 4 Maverick	1	0	3	4
Qwen 3.7 Flash	0	1	0	1
Kimi K2	1	3	1	5
GLM 4.7 FlashX	1	2	2	5
MiniMax M2.5	0	4	0	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels3

Paraphrase12 labels1

Comparative33 labels1not counted in share

Budget-constrained13 labels2

Scale-constrained15 labels2

Negative17 labels5not counted in share

First choiceAlternativeMentionNegative110 labels in all, every segment counted; 8 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best overall for enterprise-grade, Slack-, Google Chat-, and Teams-native incident management with deep automation and AI.” Claude Haiku 4.5 · Incidents · comparative prompt · first choice

“It's also worth considering Rootly, which offers a cost-effective solution with a monthly cost of under $500 for 10 users” Llama 4 Maverick · Incidents · budget prompt · first choice

“Rootly is the AI-first pick for fast-growing mid-market and enterprise teams already living in Slack or Teams” Claude Haiku 4.5 · Incidents · direct prompt · first choice

“Platforms like incident.io or Rootly are highly favored for modern teams” Gemini 3.5 Flash · Incidents · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Rootly, over the 110 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rootly was named but was not.

ProductSame answerTook the first choice insteadHead to head

PagerDuty102 of 11030Not in the top three

incident.io93 of 11028Not in the top three

Opsgenie62 of 1101Not in the top three

Jira Service Management47 of 1100Not in the top three

FireHydrant38 of 1100Not in the top three

Better Stack36 of 1103Not in the top three

Squadcast33 of 1104Not in the top three

ServiceNow26 of 1100Not in the top three

Grafana IRM25 of 1101Not in the top three

Splunk On-Call22 of 1100Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rootly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 95 of the 110 answers that named Rootly and are not a share of its labels.

Domains cited

rootly.comYour site76

incident.io59

hyperping.com50

augmentcode.com43

monday.com43

xurrent.com39

complyjet.com30

expertinsights.com28

g2.com21

guideflow.com20

333 of the 409 domain citations in answers naming Rootly came from somebody else's page.

Pages cited

augmentcode.com/tools/best-incident-management-software43

monday.com/blog/service/incident-management-software43

rootly.com/blog/15-best-incident-response-software-platforms-for-modern-engineering-teams-40

hyperping.com/blog/best-incident-management-tools39

xurrent.com/blog/top-incident-management-software34

complyjet.com/blog/best-incident-management-software30

expertinsights.com/it-management/the-top-incident-management-software27

rootly.com/sre/enterprise-incident-management-top-platforms-compared23

Pages are listed as the models cited them.

Names read as Rootly

What the judge wrote, as written, with how often. The vendor table decides that these count as Rootly; a claim can dispute any of them.

Rootly Incident Response Essentials 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rootly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rootly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at rootly.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.