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Incident management and on-call · October 2026 Edition

incident.io vs Rootly

Six of fourteen models named incident.io first on the direct prompt; one named Rootly. incident.io was named by fourteen of the fourteen models and Rootly by twelve and incident.io carries 57 labels and Rootly 33, so the shares are not directly comparable.

incident.io

endorsed leader

Named in two categories this edition.

Rootly

accepted challenger

Named in two categories this edition.

First-choice share32%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 11; printed, not drawn.
Labels5733A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, incident.io reading right to left. Rank and label count are printed, not drawn.PagerDuty was named alongside these two in nine of the fourteen direct answers. incident.io vs PagerDuty · incident.io vs Freshservice · incident.io vs Squadcast

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the incident management and on-call page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
incident.ioFirst choices, of fourteen modelsRootly
Direct61
Paraphrase62
Comparative30
Budget-constrained40
Scale-constrained301 against Rootly
Negative523 against incident.io
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, incident.io and Rootly were named in the same answer ninety-eight times, of the 176 answers naming incident.io and the 106 naming Rootly. In those answers Rootly took the first choice two times and incident.io thirty-two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where incident.io and Rootly stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
incident.io Rootly first choice named as an alternative argued againstblank: not namedEach cell is one answer, incident.io on the left and Rootly on the right.

The direct prompt

The plain question, one answer per model, grouped by where incident.io and Rootly stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
GLM 4.7 FlashXRootly, incident.io alternatives: Jira Service Management, PagerDuty

incident.io first, Rootly an alternative

5 of 14 modelsRootly was named in the answer but not as the choice, or not at all.
GPT-5.4 miniincident.io alternatives: PagerDuty, Rootly
Gemini 3.5 Flashincident.io alternatives: FireHydrant, Freshservice, Rootly
DeepSeek V4 Flashincident.io alternatives: Freshservice, Jira Service Management
Kimi K2incident.io alternatives: Squadcast
GPT-6 Lunaincident.io alternatives: PagerDuty, Rootly

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Freshservice alternatives: HaloITSM, Hyperping, ManageEngine ServiceDesk Plus, Rootly, Zenduty, ilert, incident.io
Perplexity SonarFreshservice alternatives: PagerDuty, Rootly, incident.io
Grok 4.1 FastFreshservice alternatives: InvGate Service Management, Jira Service Management, ManageEngine ServiceDesk Plus, PagerDuty, incident.io
MiniMax M2.5Freshservice, PagerDuty alternatives: Jira Service Management, incident.io
Muse Glimmer 30BFreshservice alternatives: PagerDuty, Rootly, incident.io

Neither was named

3 of 14 modelsThe answer made no first choice from these two in this category.
Mistral SmallFreshservice, PagerDuty alternatives: ManageEngine ServiceDesk Plus
Llama 4 Maverickno first choice
Qwen 3.7 FlashPagerDuty alternatives: Datadog Incident Management, FireHydrant, Opsgenie

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
incident.io leads by twenty-seven points.
incident.io35%#1 of 13
Rootly7%#5 of 13
The full small business standing →
Mid-marketThe figures above
incident.io leads by twenty-seven points.
incident.io32%#1 of 11
Rootly5%#7 of 11
The full mid-market standing →
Enterprise
incident.io leads by eighteen points.
incident.io18%#2 of 9
Rootly0%#7 of 9
The full enterprise standing →

What the models said about incident.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“missing features in incident.io, particularly in reporting capabilities and SLA tracking” Claude Haiku 4.5 · negative prompt · soft negative
“if your teams don't want incident workflows tied to Slack or Microsoft Teams” GPT-6 Luna · negative prompt · soft negative
“Pricing surprises: Costs spike sharply after small-team thresholds” Qwen 3.7 Flash · negative prompt · soft negative
“Small team ≤5-10 responders and wants zero cost: incident.io free, FireHydrant free up to 10 responders, Better Stack free, or Opsgenie free up to 5 users.” Muse Glimmer 30B · budget prompt · first choice
“Choose incident.io if your team is Slack-centric and values speed of implementation, modern UX, and transparent all-in-one pricing.” Kimi K2 · direct prompt · first choice
“Highly recommended for mid-market/scale-up companies. It is highly polished, opinionated, runs seamlessly inside Slack/Teams” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Rootly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“some vendors (like Rootly) have separate pricing for on-call, AI, and status pages that can balloon your bill” DeepSeek V4 Flash · scale prompt · soft negative
“The Best All-Around Alternative: Rootly ... Choose Rootly if you want to improve your incident response processes and save money simultaneously.” Qwen 3.7 Flash · paraphrase prompt · first choice
“Actively consider instead: For modern teams, look at incident.io, Rootly, FireHydrant” DeepSeek V4 Flash · negative prompt · first choice
“Consider modern, Slack-native platforms like incident.io, Rootly” Gemini 3.5 Flash · negative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.