Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 9 → 14 of 59
1 category · RankedGrafana IRM
45Judge labels
4First choices
6Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
7% in Incidents for mid-market buyers
Rank 5 of 65 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 22 labels there were negative.
What the models named instead of Grafana IRM →By buyer segmentRead the same way at every buyer size.
Small business14 of 63
0%13 labels
accepted challenger
Mid-market5 of 65
7%22 labels
accepted challenger
Enterprise12 of 44
0%9 labels
under the label threshold
In incidents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Grafana IRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Incident management and on-call | IT operations and endpoint | 7% | 5 of 65 | 14% | 22 | accepted challenger | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Grafana IRM held within the floor in its one category: no change cleared 11 points.
Best category · Incidents · by segment
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 17 → 7 of 57
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 14 → 11 of 39
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Incidents | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 5 of 65 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Grafana IRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Grafana IRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase15 labels2
Comparative7 labelsNone
Budget-constrained14 labels2
Scale-constrained2 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative45 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“start with Grafana OnCall if you're already in the Grafana ecosystem” Kimi K2 · Incidents · budget prompt · first choice
“the pragmatic pick is Squadcast or Grafana Cloud IRM for cost control” Muse Glimmer 30B · Incidents · paraphrase prompt · first choice
“🏆 Top Pick: Grafana OnCall (Free / Open Source)” DeepSeek V4 Flash · Incidents · budget prompt · first choice
“Top Overall Recommendation: Grafana Cloud IRM” GLM 4.7 FlashX · Incidents · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid Grafana OnCall Open Source” Gemini 3.5 Flash · Incidents · paraphrase prompt · hard negative
“open-source version entered maintenance mode in March 2025 and is being replaced by Grafana Cloud IRM” Muse Glimmer 30B · Incidents · paraphrase prompt · soft negative
“be cautious if you're not already committed to that observability ecosystem” GPT-5.4 mini · Incidents · negative prompt · soft negative
Named alongside
The products named in the same answers as Grafana IRM, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Grafana IRM was named but was not.ShowHide
Named alongside
The products named in the same answers as Grafana IRM, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Grafana IRM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Grafana IRM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 40 of the 43 answers that named Grafana IRM and are not a share of its labels.
Domains cited
incident.io30
rootly.com24
hyperping.com17
motadata.com15
guideflow.com14
augmentcode.com13
betterstack.com13
complyjet.com12
runframe.io12
g2.com11
161 of the 161 domain citations in answers naming Grafana IRM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
grafana.com is not in Google's top ten for any of the category's searches. In the answers, Grafana IRM takes 7% of first choices and incident.io takes 32%.ShowHide
Search and answers
grafana.com is not in Google's top ten for any of the category's searches. In the answers, Grafana IRM takes 7% of first choices and incident.io takes 32%.
ShowHideIn search
Google, US estimatesPosition for “incident management platform”
–
not in the top ten
Position for “incident management platforms”
–
not in the top ten
- Searches for its name, Google
- 260 a month (“grafana irm”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 84,520 a month
- Searches its site ranks for
- 23,340 · 1,526 in the top three
- Sites linking to it
- 30,353
- Paid Google search
- 1 searches its ads show for, about 1 clicks and $0 a month (estimate)
In answers
This editionShare of first choices
7%
rank 5 of 65 in incidents
Segment leader
32%
incident.io
- First choices
- 4 across its categories
- Named in
- 43 answers
- Its own site cited
- in 40 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on grafana.com
24,060
subdomains included
Content
3,026
counted in the table below
Documentation
7,452
Product · Integration
29 · 139
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,964 | 13 | 2026-09-14 | Observability, SIEM | |
| Conference or event | 537 | 1 | 2026-08-11 | Observability | |
| Webinar or virtual event | 175 | undated | |||
| Glossary or explainer | 140 | undated | |||
| News or press | 79 | 5 | 2026-08-01 | Observability | |
| Report or ebook | 78 | undated | |||
| Comparison | 24 | 0 | 2025-09-24 | ||
| Template or tool | 21 | undated | |||
| Podcast or video | 6 | 1 | 2026-07-10 | ||
| Case study | 2 | 0 | 2021-04-10 |
Most recent
- 2026-09-14Digital experience monitoring with grafana cloud session replay synthetic checks and faster investigations blog
- 2026-09-10Synthetic monitoring labels update blog
- 2026-09-09How to monitor cypress tests with grafana cloud blog
- 2026-08-27Identify anomalies outlier detection forecasting how grafana cloud uses ai ml to make observability easier blog
- 2026-08-27How to measure and improve instrumentation quality for better full stack observability blog
- 2026-08-25The grafana ai sdk for go a shared foundation for building ai applications blog
Events in person
Last twelve months
- March 5, 2026ObservabilityCON on the Road: TorontoDelta Hotels Toronto, Toronto, Canada · hosted
As the event pages on grafana.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page grafana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name observability (13); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Grafana IRM
What the judge wrote, as written, with how often. The vendor table decides that these count as Grafana IRM; a claim can dispute any of them.
Grafana OnCall 11Grafana Cloud IRM 5Grafana IRM (OnCall) 2Grafana Cloud IRM (Grafana OnCall) 1Grafana Cloud IRM (OnCall) 1Grafana OnCall / Grafana IRM 1
Follow Grafana IRM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Grafana IRM is its own company.ShowHide
The company
Grafana IRM is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Fully-managed incident and response management including on-call scheduling, notifications, and incident management.
- For
- Not stated
- Price stated
- Free: $0; Pro: Starts at $20.00 / active IRM user; Enterprise: Custom grafana.com/pricing
- Starting price
- $20.00 / active IRM user grafana.com/pricing
- Free plan or trial
- Always free; $0; No credit card required grafana.com/pricing
- Not stated on the pages read
- Integrations, certifications, hosting, customers
What Grafana IRM's own pages state, read September 28, 2026: grafana.com, grafana.com/pricing, trust.grafana.com, grafana.com/products/cloud, grafana.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Grafana IRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Grafana IRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Grafana IRM by email, built from the raw record of the edition. It shows:
- where Grafana IRM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Grafana IRM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.