Microsoft Purview Insider Risk Management
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Insider risk management | Security operations | 22% | 1 of 84 | 3% | 36 | accepted challenger |
Movement
By model
How each model treated Microsoft Purview Insider Risk Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 2 | 1 | 0 | 4 |
| Grok 4.1 Fast | 1 | 3 | 1 | 0 | 5 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 2 | 1 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 2 | 2 | 0 | 0 | 4 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Microsoft Purview Insider Risk Management if you are already Microsoft centric and need compliance-focused detection, investigation and policy controls.” Muse Glimmer 30B · Insider risk · scale prompt · first choice
“the strongest fit in these results is Microsoft Purview Insider Risk Management *if your company already has Microsoft 365 E5*” Perplexity Sonar · Insider risk · budget prompt · first choice
“If your company is already paying for Microsoft 365 E5 licenses, Microsoft Purview is your default best choice.” Gemini 3.5 Flash · Insider risk · budget prompt · first choice
“Best budget-conscious choice: Microsoft Purview Insider Risk Management—if your company already uses Microsoft 365.” GPT-6 Luna · Insider risk · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Potential concerns: Limited visibility outside the Microsoft ecosystem; weaker AI intent reasoning; partial ecosystem coverage.” GLM 4.7 FlashX · Insider risk · negative prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Purview Insider Risk Management, over the 121 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Purview Insider Risk Management was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 118 of the 121 answers that named Microsoft Purview Insider Risk Management and are not a share of its labels.
Domains cited
382 of the 485 domain citations in answers naming Microsoft Purview Insider Risk Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Microsoft Purview Insider Risk Management stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 320 a month (“microsoft purview insider risk management”)
- AI search demand for its name, est.
- 2 a month
- Its own site
- It sits on Microsoft's site (microsoft.com), so there are no site figures for it alone
In answers
This edition- Named in
- 121 answers
- Its own site cited
- in 118 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Microsoft Purview Insider Risk Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Purview Insider Risk Management.ShowHide
The company
On record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Free plan or trial
- Try for free microsoft.com/en-us/microsoft-365/everyday-online-security
- Not stated on the pages read
- Positioning, who it is for, price, starting price, integrations, certifications, hosting, customers
What Microsoft Purview Insider Risk Management's own pages state, read October 5, 2026: microsoft.com/bg-bg/windows/comprehensive-security, microsoft.com/bg-bg/windows/extended-security-updates, microsoft.com/en-us/microsoft-365/everyday-online-security, microsoft.com/en-us/microsoft-365/content-management-solutions, microsoft.com/de-de/windows/tips/security. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Purview Insider Risk Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Purview Insider Risk Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Purview Insider Risk Management by email, built from the raw record of the edition. It shows:
- where Microsoft Purview Insider Risk Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Purview Insider Risk Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Microsoft Purview Insider Risk Management is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
AI models recommend Microsoft Purview Insider Risk Management first in Insider risk management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.