Every category where a model named ActivTrak for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Insider risk management	Security operations	0%	25 of 84	22%	9	under 10 labels · led by Microsoft Purview Insider Risk Management at 22%

Movement

This is the first edition on this tier, so no move can be computed for ActivTrak yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ActivTrak across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	1	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	1	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative5 labelsNone

Budget-constrained9 labelsNone

Scale-constrained2 labelsNone

Negative4 labels1not counted in share

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for very small teams wanting simple employee monitoring: ActivTrak, which starts at $9/user/month” Perplexity Sonar · Insider risk · budget prompt · alternative

“ActivTrak is another highly affordable option (starting at $10 per user/month with a limited free tier” Gemini 3.5 Flash · Insider risk · budget prompt · alternative

“ActivTrak is a safer choice culturally” Qwen 3.7 Flash · Insider risk · budget prompt · alternative

“Best for: Analytics-led risk detection” DeepSeek V4 Flash · Insider risk · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“ActivTrak’s free plan is limited to three people, and its product is primarily positioned around workforce activity and productivity—not as a substitute for a dedicated insider-risk program.” GPT-6 Luna · Insider risk · budget prompt · soft negative

“Tools like Teramind, ActivTrak, and Hubstaff that emphasize: Keystroke logging” Kimi K2 · Insider risk · negative prompt · soft negative

Named alongside

The products named in the same answers as ActivTrak, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ActivTrak was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Teramind17 of 222Not among the top eight

Microsoft Purview Insider Risk Management13 of 226Not among the top eight

E-Monitor6 of 223Not among the top eight

DTEX InTERCEPT6 of 221Not among the top eight

Veriato6 of 220Not among the top eight

Code42 Incydr5 of 220Not among the top eight

InterGuard5 of 220Not among the top eight

Coro4 of 220Not among the top eight

Cyberhaven4 of 220Not among the top eight

Proofpoint ITM4 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ActivTrak. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named ActivTrak and are not a share of its labels.

Domains cited

insiderisk.io14

livingsecurity.com11

itechguides.com9

nightfall.ai9

employee-monitoring.net8

gartner.com8

g2.com7

learn.microsoft.com7

teramind.co7

trustradius.com7

Eighty-seven of the eighty-seven domain citations in answers naming ActivTrak came from somebody else's page.

Pages cited

insiderisk.io/research/best-insider-risk-management-tools-20269

insiderisk.io/research/insider-threat-detection-solutions-technologies-20259

nightfall.ai/blog/top-10-insider-risk-management-products-of-20249

gartner.com/reviews/market/insider-risk-management-solutions8

insiderisk.io/research/insider-risk-management-vendor-comparison-20258

livingsecurity.com/blog/insider-risk-management-solutions8

employee-monitoring.net/compare/best-insider-threat-monitoring-tools7

insiderisk.io/research/ai-real-time-insider-threat-blocking-vendors-20257

Pages are listed as the models cited them.

Search and answers

activtrak.com is not in Google's top ten for any of the category's searches. In the answers, ActivTrak takes 0% of first choices and Microsoft Purview Insider Risk Management takes 22%.

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In search

Google, US estimates

Position for “insider risk management tool”

–

not in the top ten

Position for “insider risk management tools”

–

not in the top ten

Searches for its name, Google: 8,100 a month (“activtrak”)
AI search demand for its name, est.: 156 a month
Organic visits to its site: about 18,356 a month
Searches its site ranks for: 6,121 · 298 in the top three
Sites linking to it: 4,190
Paid Google search: 7 searches its ads show for, about 616 clicks and $11,550 a month (estimate)

Ads on GoogleDetailLess

113 ads · 103 text, 10 video · 47 shown in the last 30 days

First shown October 2021, as Birch Grove Software, Inc., verified. Ads started 2025-11 to 2026-10: 44 in the year, 69 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 25 of 84 in insider risk

Segment leader

22%

Microsoft Purview Insider Risk Management

First choices: 0 across its categories
Named in: 22 answers
Its own site cited: in 22 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on activtrak.com

1,003

subdomains included

Content

842

counted in the table below

Documentation

Product · Integration

87 · 4

Kind	Pages	Last 90 days	Latest
Blog	693	22	2026-09-15
News or press	88	4	2026-09-10
Case study	21	1	2026-07-31
Glossary or explainer	15	1	2026-08-31
Comparison	14	1	2026-09-12
Podcast or video	4	0	2026-05-11
Webinar or virtual event	2	0	2026-06-03
Conference or event	2	0	2022-10-26
Template or tool	2	0	2019-05-02
Report or ebook	1	undated

Most recent

2026-09-15451 report q326 blog
2026-09-14Build work intelligence program blog
2026-09-13Ai adoption benchmarks by stage of growth blog
2026-09-12Scaling ai across the organization blog
2026-09-12Ai enablement vs ai expansion comparison
2026-09-10Ai maturity assessment by team blog

How it is countedHide how it is counted

Every page activtrak.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow ActivTrak

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ActivTrak is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: work intelligence platform for productivity optimization
activtrak.com
For: leaders and enterprises
activtrak.com
Price stated: Free $0; Work Activity Tracking $10 worker/month billed annually; Workforce Management $15 worker/month billed annually; Productivity Optimization $17 worker/month billed annually; Workflow $21 worker/month billed annually activtrak.com/pricing
Starting price: 0 activtrak.com/pricing
Free plan or trial: Get started free activtrak.com
Certifications: SOC 2 Type 2HIPAAGDPRCCPASOC 2 Type ISOC 2 Type II
Hosting: USEUUKAUCA
Customers named: Parts ASAPJeff EricsonJohn B. FraserScott FriesenChris LekousisKasey KonkrightJenn FeeAGI
Not stated on the pages read: Integrations

What ActivTrak's own pages state, read October 5, 2026: activtrak.com, activtrak.com/pricing, trust.activtrak.com, activtrak.com/product, activtrak.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ActivTrak's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ActivTrak, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ActivTrak by email, built from the raw record of the edition. It shows:

where ActivTrak is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ActivTrak, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.