Proofpoint · 1 category · RankedProofpoint Insider Threat Management
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Insider risk management | Security operations | 4% | 6 of 84 | 19% | 27 | accepted challenger |
Movement
By model
How each model treated Proofpoint Insider Threat Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 1 | 1 | 1 | 2 | 5 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Balanced mid-market pick: Proofpoint or Code42 Incydr for proven detection without overkill” Grok 4.1 Fast · Insider risk · direct prompt · first choice
“my default recommendation would be Proofpoint Insider Threat Management” GPT-5.4 mini · Insider risk · paraphrase prompt · first choice
“A solution to detect and respond to insider risks by providing visibility into user behavior across endpoints, email, and cloud applications” Claude Haiku 4.5 · Insider risk · direct prompt · alternative
“is a solid enterprise alternative, but pricing is typically quote-based and often less budget-friendly upfront” GPT-5.4 mini · Insider risk · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Potential concerns: Ecosystem dependency (Proofpoint suite), may be less suited for non-Proofpoint environments; session recording can raise privacy concerns.” GLM 4.7 FlashX · Insider risk · negative prompt · soft negative
“Invasive monitoring (e.g., keystroke logging, screen recording in DTEX or Proofpoint ObserveIT) raises legal/ethical concerns” Grok 4.1 Fast · Insider risk · negative prompt · soft negative
“screen recording in DTEX or Proofpoint ObserveIT) raises legal/ethical concerns under GDPR, HIPAA” Grok 4.1 Fast · Insider risk · negative prompt · soft negative
“~$75K+ starting | Strong session recording... | Higher cost, longer deployment” Kimi K2 · Insider risk · scale prompt · soft negative
Named alongside
The products named in the same answers as Proofpoint Insider Threat Management, over the 64 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Proofpoint Insider Threat Management was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 61 of the 64 answers that named Proofpoint Insider Threat Management and are not a share of its labels.
Domains cited
249 of the 275 domain citations in answers naming Proofpoint Insider Threat Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Proofpoint Insider Threat Management stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 140 a month (“proofpoint insider threat management”)
- AI search demand for its name, est.
- 1 a month
- Its own site
- It sits on Proofpoint's site (proofpoint.com), so there are no site figures for it alone
In answers
This edition- First choices
- 5 across its categories
- Named in
- 64 answers
- Its own site cited
- in 61 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Proofpoint Insider Threat Management
Follow Proofpoint Insider Threat Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Proofpoint is the company behind Proofpoint Insider Threat Management.ShowHide
The company
On record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Detecte usuários de risco, investigue incidentes e previna a perda de dados com soluções de gerenciamento de ameaças internas em endpoints, nuvem, e-mail, Web e GenAI.
- For
- equipes de segurança
- Free plan or trial
- Solicite uma demonstração proofpoint.com/br/products/insider-threat-management
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting, customers
What Proofpoint Insider Threat Management's own pages state, read October 5, 2026: proofpoint.com/br/products/insider-threat-management, proofpoint.com/br/solutions/combat-data-loss-and-insider-risk, proofpoint.com/it/products/premium-security-services/insider-threat-management-services, proofpoint.com/jp/resources/solution-briefs/endpoint-data-loss-prevention-and-insider-threat-management. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Proofpoint Insider Threat Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Proofpoint Insider Threat Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Proofpoint Insider Threat Management by email, built from the raw record of the edition. It shows:
- where Proofpoint Insider Threat Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Proofpoint Insider Threat Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.