Every category where a model named GoTo Connect for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Business phone systems	IT operations and endpoint	2%	11 of 75	0%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for GoTo Connect yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated GoTo Connect across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	1	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	1	1	2
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	1	1	2
Llama 4 Maverick	1	0	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	1	2
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase7 labels1

Comparative7 labelsNone

Budget-constrained0 labelsNone

Scale-constrained5 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best UCaaS platform for a mid-sized B2B company would be GoTo Connect, Nextiva, or other top-rated providers” Llama 4 Maverick · Business phones · paraphrase prompt · first choice

“best if you want a straightforward business communications suite for small to midsize or multi-location teams” Perplexity Sonar · Business phones · paraphrase prompt · alternative

“User-friendly, affordable, and fast to deploy — good if you don't need deep integrations or advanced AI.” DeepSeek V4 Flash · Business phones · paraphrase prompt · alternative

“You need flexible call routing, queues, or auto-attendants” GPT-6 Luna · Business phones · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as GoTo Connect, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and GoTo Connect was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Nextiva19 of 227Not among the top eight

RingCentral13 of 227Not among the top eight

Zoom Phone13 of 220Not among the top eight

8x812 of 221Not among the top eight

Dialpad11 of 220Not among the top eight

Microsoft Teams Phone7 of 220Not among the top eight

RingCentral RingEX5 of 225Not among the top eight

Ooma4 of 220Not among the top eight

Vonage4 of 220Not among the top eight

Avaya3 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named GoTo Connect. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 22 answers that named GoTo Connect and are not a share of its labels.

Domains cited

nextiva.com17

techrepublic.com13

expertmarket.com11

getvoip.com11

resources.rework.com9

ringcentral.com9

thenetworkinstallers.com9

business.com8

cloudtalk.io8

channelinsider.com7

102 of the 102 domain citations in answers naming GoTo Connect came from somebody else's page.

Pages cited

nextiva.com/blog/business-phone-plans.html9

business.com/categories/business-phone-systems7

channelinsider.com/channel-business/helpdesk-itsm-and-other-tools/ucaas-providers-solution7

resources.rework.com/tools/business-phone/best-business-phone-system-20267

techrepublic.com/article/best-business-phone-systems7

thenetworkinstallers.com/blog/business-phone-system-comparison7

thenetworkinstallers.com/blog/phone-systems7

expertmarket.com/phone-systems/ucaas-providers6

Pages are listed as the models cited them.

Search and answers

goto.com is not in Google's top ten for any of the category's searches. In the answers, GoTo Connect takes 2% of first choices and RingCentral takes 29%.

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In search

Google, US estimates

Position for “business phone system”

–

not in the top ten

Position for “business phone systems”

–

not in the top ten

Searches for its name, Google: 4,400 a month (“goto connect”)
AI search demand for its name, est.: 112 a month
Its company's site: goto.com shared with GoTo's other products; the figures are the site's
Organic visits to its site: about 503,681 a month
Searches its site ranks for: 41,663 · 3,369 in the top three
Sites linking to it: 32,163
Paid Google search: 2 searches its ads show for, about 14 clicks and $549 a month (estimate)

Ads on GoogleDetailLess

91 ads · 91 text · 59 shown in the last 30 days

First shown August 2024, as GoTo Technologies USA, LLC, verified. Ads started 2025-10 to 2026-09: 42 in the year, 49 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 11 of 75 in business phones

Segment leader

29%

RingCentral

First choices: 1 across its categories
Named in: 22 answers
Its own site cited: in 22 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow GoTo Connect

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

GoTo is the company behind GoTo Connect.

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On record

Company records

Also from GoTo: GoTo Meeting, GoTo Resolve, GoTo Webinar

In its own words

Stated by the vendor, not checked

Positioning: AI-powered cloud communications that simplifies how people everywhere connect.
goto.com
For: Businesses of all sizes
goto.com
Free plan or trial: Try Free goto.com
Customers named: UmartMichael Murphy Home FurnishingBradshaw TaylorFeldmann ImportsLiberty TaxRohrich Automotive GroupLittle CaesarsH2H Enrollments
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What GoTo Connect's own pages state, read October 5, 2026: goto.com, goto.com/pricing/connect, goto.com/company/trust, goto.com/solutions/retail, goto.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when GoTo Connect's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as GoTo Connect, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for GoTo Connect by email, built from the raw record of the edition. It shows:

where GoTo Connect is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name GoTo Connect, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.