Every category where a model named 8x8 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Business phone systems	IT operations and endpoint	3%	6 of 75	8%	37	accepted challenger
Communications APIs	Developer platform	0%	49 of 71	0%	1	under 10 labels · led by Twilio at 43%

Movement

This is the first edition on this tier, so no move can be computed for 8x8 yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated 8x8 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	2	0	0	2
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	0	2	1	0	3
Grok 4.1 Fast	0	5	2	0	7
Mistral Small	0	2	1	0	3
DeepSeek V4 Flash	0	4	0	1	5
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	1	1	1	3
Kimi K2	2	2	0	0	4
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct18 labels1

Paraphrase12 labelsNone

Comparative22 labelsNone

Budget-constrained9 labelsNone

Scale-constrained15 labels2

Negative12 labelsNone

First choiceAlternativeMentionNegative88 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“RingCentral MVP / 8x8 X Series: Full UCaaS, strong PBX features, good mid-market fit.” Kimi K2 · Business phones · scale prompt · first choice

“I'd suggest RingCentral RingEX or 8x8 as the top choices” Kimi K2 · Business phones · direct prompt · first choice

“If you're running both sales and support operations, 8x8 is worth a serious look given its native contact center capabilities.” DeepSeek V4 Flash · Business phones · paraphrase prompt · alternative

“Frequently cited as a top pick for mid-market companies needing both phone and contact center solutions in a single platform.” Mistral Small · Business phones · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“While 8x8 has strengths, it has significant red flags... budget-conscious growing teams may find pricing unpredictable.” Qwen 3.7 Flash · Business phones · negative prompt · soft negative

“notorious for aggressive and highly restrictive sales contracts” Gemini 3.5 Flash · Business phones · negative prompt · soft negative

“Support is consistently rated 1–2 stars on third-party sites.” DeepSeek V4 Flash · Business phones · negative prompt · soft negative

Named alongside

The products named in the same answers as 8x8, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and 8x8 was named but was not.

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ProductSame answerTook the first choice insteadHead to head

RingCentral68 of 8833Compare →

Zoom Phone56 of 884Compare →

Nextiva53 of 8810Compare →

Microsoft Teams Phone42 of 8812Compare →

Dialpad31 of 880Compare →

Vonage18 of 880Not among the top eight

Cisco Webex Calling15 of 881Not among the top eight

Ooma Office13 of 881Not among the top eight

GoTo Connect12 of 880Not among the top eight

RingCentral RingEX10 of 887Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named 8x8. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 79 of the 88 answers that named 8x8 and are not a share of its labels.

Domains cited

nextiva.com47

expertmarket.com35

cloudtalk.io33

getvoip.com33

ringcentral.com33

techrepublic.com31

thenetworkinstallers.com28

crazyegg.com26

resources.rework.com24

business.com23

313 of the 313 domain citations in answers naming 8x8 came from somebody else's page.

Pages cited

techrepublic.com/article/best-business-phone-systems23

thenetworkinstallers.com/blog/phone-systems23

nextiva.com/blog/business-phone-plans.html22

crazyegg.com/blog/best-business-phone-systems21

business.com/categories/business-phone-systems19

resources.rework.com/tools/business-phone/best-business-phone-system-202619

thenetworkinstallers.com/blog/business-phone-system-comparison19

expertmarket.com/phone-systems/best-enterprise-phone-systems18

Pages are listed as the models cited them.

Search and answers

8x8.com is not in Google's top ten for any of the category's searches. In the answers, 8x8 takes 3% of first choices and RingCentral takes 29%.

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In search

Google, US estimates

Position for “business phone system”

–

not in the top ten

Position for “business phone systems”

–

not in the top ten

Searches for its name, Google: 110,000 a month (“8x8”)
AI search demand for its name, est.: 9,740 a month
Organic visits to its site: about 236,295 a month
Searches its site ranks for: 5,778 · 482 in the top three
Sites linking to it: 9,312
Paid Google search: 4 searches its ads show for, about 21 clicks and $165 a month (estimate)

Ads on GoogleDetailLess

119+ ads · 92 text, 25 image, 2 video · 85 shown in the last 30 days

First shown December 2025, as GROUPM PUBLICIDADE ADVERTISING, UNIPESSOAL, LDA, verified. Ads started 2025-11 to 2026-10: 119 in the year. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 75 in business phones

Segment leader

29%

RingCentral

First choices: 3 across its categories
Named in: 88 answers
Its own site cited: in 79 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on 8x8.com

1,761

subdomains included

Content

counted in the table below

Documentation

1,663

Product · Integration

0 · 0

Kind	Pages	Last 90 days
Conference or event	66	undated
Glossary or explainer	5	undated
Webinar or virtual event	3	undated
News or press	2	undated
Comparison	1	undated

How it is countedHide how it is counted

Every page 8x8.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow 8x8

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

8x8 is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered Contact Center and Unified Communications for seamless CX.
8x8.com
For: modern CX leaders
8x8.com
Certifications: CSA STAR Level 1CyberTrust MarkGDPRISO 9001:2015ISO 14001:2015ISO 27001:2022ISO 27017:2015ISO 27018:2019
Hosting: USACanadaBrazilUKEUSingaporeAustralia
Customers named: Eloquent TechnologiesUnion School DistrictEversfield OrganicEarly Childhood AllianceKingsway Christian CollegeTogether Staffing GroupCity of CampbellThe Facilities Group
Not stated on the pages read: Price, starting price, free plan or trial, integrations

What 8x8's own pages state, read October 5, 2026: 8x8.com, trust.8x8.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when 8x8's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as 8x8, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for 8x8 by email, built from the raw record of the edition. It shows:

where 8x8 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name 8x8, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.