Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 40 of 62, unchanged
ESET Cybersecurity Awareness
2Judge labels
0First choices
0Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. ESET Cybersecurity Awareness was named 1 time in Awareness training, where KnowBe4 led with 45%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business46 of 70
0%1 label
under the label threshold
Mid-market35 of 64
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In awareness training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named ESET Cybersecurity Awareness for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Security awareness training | Security operations | 0% | 35 of 64 | 0% | 1 | under 10 labels · led by KnowBe4 at 45% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, ESET Cybersecurity Awareness held within the floor in its one category: no change cleared 11 points.
Best category · Awareness training · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 32 of 62, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Awareness training | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 35 of 64, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated ESET Cybersecurity Awareness across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated ESET Cybersecurity Awareness across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“ESET, KeepnetLabs, and PhishingBox are cost‑effective and user‑friendly for smaller teams” GLM 4.7 FlashX · Awareness training · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as ESET Cybersecurity Awareness, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ESET Cybersecurity Awareness was named but was not.ShowHide
Named alongside
The products named in the same answers as ESET Cybersecurity Awareness, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ESET Cybersecurity Awareness was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named ESET Cybersecurity Awareness. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named ESET Cybersecurity Awareness and are not a share of its labels.
Domains cited
adaptivesecurity.com2
aws.amazon.com1
cyberpress.org1
defendify.com1
easyllama.com1
expertinsights.com1
fortinet.com1
fortra.com1
g2.com1
hackread.com1
Eleven of the eleven domain citations in answers naming ESET Cybersecurity Awareness came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
eset.com is not in Google's top ten for any of the category's searches. In the answers, ESET Cybersecurity Awareness takes 0% of first choices and KnowBe4 takes 45%.ShowHide
Search and answers
eset.com is not in Google's top ten for any of the category's searches. In the answers, ESET Cybersecurity Awareness takes 0% of first choices and KnowBe4 takes 45%.
ShowHideIn search
Google, US estimatesPosition for “security awareness training platform”
–
not in the top ten
Position for “security awareness training platforms”
–
not in the top ten
- Its company's site
- eset.com shared with ESET's other products; the figures are the site's
- Organic visits to its site
- about 637,959 a month
- Searches its site ranks for
- 26,448 · 2,085 in the top three
- Sites linking to it
- 49,182
- Paid Google search
- 1 searches its ads show for, about 42 clicks and $4,397 a month (estimate)
In answers
This editionShare of first choices
0%
rank 35 of 64 in awareness training
Segment leader
45%
KnowBe4
- First choices
- 0 across its categories
- Named in
- 2 answers
- Its own site cited
- in 2 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow ESET Cybersecurity Awareness
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ESET is the company behind ESET Cybersecurity Awareness.ShowHide
The company
ESET is the company behind ESET Cybersecurity Awareness.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Prevenzione AI-Nativa per le Minacce di Domani
- For
- Privati; Aziende
- Price stated
- complimentary program eset.com/ph/cybersecurity-program-edu
- Starting price
- Starting R2702,50 for 5 users eset.com/za/business/cybersecurity-training
- Free plan or trial
- Prova gratuita di 30 giorni; Non è richiesta la carta di credito eset.com/it/awareness
- Certifications
- Employee certifications & LinkedIn badgeCertification & LinkedIn badge
- Hosting
- Unione Europea
- Not stated on the pages read
- Integrations, customers
What ESET Cybersecurity Awareness's own pages state, read October 6, 2026: eset.com/it/awareness, eset.com/ph/cybersecurity-program-edu, eset.com/it/privati/antivirus-awareness, eset.com/za/business/cybersecurity-training, eset.com/tr/business/cybersecurity-training. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ESET Cybersecurity Awareness's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ESET Cybersecurity Awareness, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ESET Cybersecurity Awareness by email, built from the raw record of the edition. It shows:
- where ESET Cybersecurity Awareness is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ESET Cybersecurity Awareness, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.