Small business▲+7Since September 2026: 2% → 8%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 2% in September 2026
Inside the floor by 4 pointsRank 6 → 3 of 57
1 category · RankedOkta Verify
163Judge labels
33First choices
28Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
33% in MFA for enterprise buyers
Rank 3 of 77 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 14% of its 57 labels there were negative.
What the models named instead of Okta Verify →By buyer segmentStrongest at enterprise.
Small business4 of 60
7%41 labels
criticized challenger
Mid-market3 of 77
13%57 labels
accepted challenger
Enterprise2 of 63
33%64 labels
endorsed leader
In mfa · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Okta Verify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Multi-factor authentication | Identity and access | 13% | 3 of 77 | 14% | 57 | accepted challenger | ▲+5Since September 2026: 9% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Okta Verify held within the floor in its one category: no change cleared 11 points.
Best category · MFA · by segment
Mid-market▲+5Since September 2026: 9% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
15%from 9% in September 2026
Inside the floor by 6 pointsRank 3 of 69, unchanged
Enterprise▲+9Since September 2026: 26% → 35%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
35%from 26% in September 2026
Inside the floor by 2 pointsRank 3 → 2 of 59
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| MFA | 9% | 15% | ▲+5Since September 2026: 9% → 15%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 77, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Okta Verify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Okta Verify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 3 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 5 | 0 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 3 | 0 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 2 | 5 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 1 | 2 | 1 | 5 |
| Kimi K2 | 0 | 2 | 1 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 4 | 0 | 0 | 5 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct34 labels13
Paraphrase32 labels11
Comparative36 labels5not counted in share
Budget-constrained19 labels2
Scale-constrained28 labels7
Negative14 labels1not counted in share
First choiceAlternativeMentionNegative163 labels in all, every segment counted; 33 of the 39 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Okta Adaptive MFA - Starts at $2 per user per month... Suitable for medium-sized enterprises and large corporations” Llama 4 Maverick · MFA · paraphrase prompt · first choice
“Enterprise SSO + MFA | Okta | Unified identity platform with SSO, lifecycle, governance, and MFA.” GLM 4.7 FlashX · MFA · comparative prompt · first choice
“For most mid-market B2B companies, Okta or Microsoft Entra ID MFA are solid starting points” Claude Haiku 4.5 · MFA · direct prompt · first choice
“Okta Verify/Okta Adaptive MFA: Best overall for integration (SaaS-heavy), adaptive policies.” Grok 4.20 · MFA · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“While many popular commercial MFA apps (Okta, Microsoft Auth, Duo) offer push notifications where you click "Approve," this method has evolved into a vulnerability known as MFA Fatigue” Qwen 3.7 Flash · MFA · negative prompt · soft negative
“Duo and Okta are established options, though their pricing is typically quote-based rather than simple low-cost self-serve pricing” GPT-5.4 mini · MFA · budget prompt · soft negative
“Caution advised due to: - Multiple security breaches (2022 via third-party vendor, 2023 support system compromise)” Kimi K2 · MFA · negative prompt · soft negative
“Okta, one of the largest identity authentication tech providers, had its MFA system compromised recently in 2022.” Muse Glimmer 30B · MFA · negative prompt · soft negative
Named alongside
The products named in the same answers as Okta Verify, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Verify was named but was not.ShowHide
Named alongside
The products named in the same answers as Okta Verify, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Okta Verify was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Okta Verify. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 138 of the 163 answers that named Okta Verify and are not a share of its labels.
Domains cited
expertinsights.com82
frontegg.com56
aimultiple.com55
miniorange.com51
rippling.com46
duo.com45
gbhackers.com43
mojoauth.com42
securityboulevard.com42
manageengine.com41
503 of the 503 domain citations in answers naming Okta Verify came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
okta.com is not in Google's top ten for any of the category's searches. In the answers, Okta Verify takes 13% of first choices and Cisco Duo takes 47%.ShowHide
Search and answers
okta.com is not in Google's top ten for any of the category's searches. In the answers, Okta Verify takes 13% of first choices and Cisco Duo takes 47%.
ShowHideIn search
Google, US estimatesPosition for “mfa solution”
–
not in the top ten
Position for “mfa solutions”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“okta verify”)
- AI search demand for its name, est.
- 1,322 a month
- Organic visits to its site
- about 1,959,740 a month
- Searches its site ranks for
- 68,194 · 12,679 in the top three
- Sites linking to it
- 42,851
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
13%
rank 3 of 77 in MFA
Segment leader
47%
Cisco Duo
- First choices
- 33 across its categories
- Named in
- 163 answers
- Its own site cited
- in 138 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on okta.com
10,007
subdomains included
Content
4,530
counted in the table below
Documentation
3
Product · Integration
104 · 2,583
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Most recent
- 2026-09-226 steps to practice strong laptop security blog
- 2026-09-22What is scim glossary or explainer
- 2026-09-22Cross app access enterprise ai blog
- 2026-09-21Google okta zero trust chrome android blog
- 2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
- 2026-09-08Soc 1 vs soc 2 comparison
How it is countedHide how it is counted
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Okta Verify
What the judge wrote, as written, with how often. The vendor table decides that these count as Okta Verify; a claim can dispute any of them.
Okta 31Okta Adaptive MFA 15Okta MFA 2Okta Adaptive MFA / Okta Verify 1Okta Adaptive MFA / Okta Workforce Identity Cloud 1Okta Identity Cloud 1Okta Verify/Okta Adaptive MFA 1Okta Workforce Identity 1Okta Workforce Identity Cloud 1Okta Workforce Identity Cloud (with Adaptive MFA) 1
Follow Okta Verify
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Okta Verify is its own company.ShowHide
The company
Okta Verify is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- device identity, phishing resistance, and seamless passwordless authentication
- For
- organizations
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Okta Verify's own pages state, read October 5, 2026: learning.okta.com/deep-dive-into-okta-verify, learning.okta.com/deep-dive-into-okta-verify/1991617, devforum.okta.com/t/okta-verify-mfa/22149, devforum.okta.com/t/okta-verify-app-sdk/439, devforum.okta.com/t/okta-verify-reset-mfa/35486. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Okta Verify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Okta Verify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Okta Verify by email, built from the raw record of the edition. It shows:
- where Okta Verify is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Okta Verify, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Okta Verify is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Okta Verify is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideOkta Verify is among the products AI models recommend first in Multi-factor authentication this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.