IT AI Index

Index › Products › Shufti Pro · October 2026 Edition

1 category · Named, not ranked

Shufti Pro

14Judge labels

0First choices

1Negative labels

10 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Shufti Pro was named 5 times in Identity verification, where Persona led with 21%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business16 of 58

under the label threshold

Mid-market17 of 61

under the label threshold

Enterprise44 of 76

under the label threshold

In identity verification · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Shufti Pro for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Identity verification	Identity and access	0%	17 of 61	0%	5	under 10 labels · led by Persona at 21%

Movement

This is the first edition on this tier, so no move can be computed for Shufti Pro yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Shufti Pro across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	1	1
Mistral Small	1	0	1
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	1	0	1
Kimi K2	0	0	0
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase1 labelNone

Comparative3 labelsNone

Budget-constrained5 labelsNone

Scale-constrained1 labelNone

Negative2 labelsNone

First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Shufti Pro is also a good option as it offers an affordable identity verification solution” Llama 4 Maverick · Identity verification · budget prompt · alternative

“Shufti Pro if you want truly unlimited free verifications” Mistral Small · Identity verification · budget prompt · alternative

“Best for Emerging Markets: IDology or Shufti Pro” Qwen 3.7 Flash · Identity verification · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Shufti Pro, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shufti Pro was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Veriff12 of 143Not among the top eight

iDenfy9 of 142Not among the top eight

Sumsub9 of 141Not among the top eight

Onfido8 of 141Not among the top eight

Persona5 of 140Not among the top eight

Jumio4 of 140Not among the top eight

Didit3 of 142Not among the top eight

Regula3 of 140Not among the top eight

Trulioo3 of 140Not among the top eight

1Kosmos2 of 140Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shufti Pro. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Shufti Pro and are not a share of its labels.

Domains cited

signzy.com8

bureau.id7

checkr.com6

g2.com6

shuftipro.comYour site6

veridas.com6

veriff.com6

didit.me5

idenfy.com5

middesk.com5

Fifty-four of the sixty domain citations in answers naming Shufti Pro came from somebody else's page.

Pages cited

bureau.id/resources/blog/identity-verification-solutions7

checkr.com/resources/articles/best-identity-verification-software6

veridas.com/en/identity-verification-companies6

g2.com/categories/identity-verification/small-business5

veriff.com/identity-verification/for-startups5

didit.me/blog/top-10-fraud-prevention-platforms-with-identity-verification4

idenfy.com/blog/best-identity-verification-software4

learn.g2.com/best-identity-verification-software4

Pages are listed as the models cited them.

Search and answers

shuftipro.com is not in Google's top ten for any of the category's searches. In the answers, Shufti Pro takes 0% of first choices and Persona takes 21%.

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In search

Google, US estimates

Position for “identity verification service”

–

not in the top ten

Position for “identity verification services”

–

not in the top ten

Searches for its name, Google: 320 a month (“shufti pro”)
AI search demand for its name, est.: 13 a month
Organic visits to its site: about 3,237 a month
Searches its site ranks for: 973 · 7 in the top three
Sites linking to it: 6,931
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

119 ads · 74 text, 26 image, 19 video · 84 shown in the last 30 days

First shown September 2022, as Shufti Pro Limited, verified. Ads started 2025-11 to 2026-10: 38 in the year, 81 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 17 of 61 in identity verification

Segment leader

21%

Persona

First choices: 0 across its categories
Named in: 14 answers
Its own site cited: in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on shuftipro.com

2,197

subdomains included

Content

1,579

counted in the table below

Documentation

178

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
News or press	764	5	2026-09-14	Identity verification
Blog	594	2	2026-07-09	Identity verification, RPA
Report or ebook	79	undated		Identity verification
Glossary or explainer	40	8	2026-09-29	Identity verification
Conference or event	39	undated
Comparison	27	0	2026-06-27	Identity verification
Webinar or virtual event	16	undated		Identity verification
Case study	8	0	2025-03-11
Template or tool	6	0	2026-06-04	Identity verification
Podcast or video	6	undated

Most recent

2026-09-29What is the anti money laundering authority amla glossary or explainer
2026-09-23What is ach verification glossary or explainer
2026-09-23What is qualified trust service provider qtsp glossary or explainer
2026-09-21What is electronic signature glossary or explainer
2026-09-17What is sepa glossary or explainer
2026-09-14Hkma tightens remote onboarding rules over deepfake fraud risk news or press

Events in person

Last twelve months

September 29, 2026 to October 1, 2026Meet Shufti at SBC Summit Lisbon 2026Feira Internacional de Lisboa & MEO Arena, Lisbon · exhibited
June 10, 2026UK AI Showcase, London Tech Week 2026Olympia London · exhibited
June 8, 2026UK AI Showcase, London Tech Week 2026Olympia London · exhibited

As the event pages on shuftipro.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page shuftipro.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Shufti Pro

What the judge wrote, as written, with how often. The vendor table decides that these count as Shufti Pro; a claim can dispute any of them.

Shufti 1

Follow Shufti Pro

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shufti Pro is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: enterprise-grade identity verification, KYC, and AML compliance platform built on fully proprietary, in-house technology
shuftipro.com
For: regulated businesses
shuftipro.com
Price stated: Free Forever, Essentials, Enterprise shuftipro.com/pricing
Starting price: 0 shuftipro.com/pricing
Free plan or trial: Free Forever shuftipro.com/pricing
Certifications: iBeta Level 3PCI DSSSOC2Cyber-EssentialsCyber-Essentials-PlusQG GDPRCCPAISO 27001:2022
Customers named: KinguinSafwa BankMintusHero GamingTeam4UADevCode IdentityWhiteHat GamingFX Back Office
Not stated on the pages read: Integrations, hosting

What Shufti Pro's own pages state, read October 5, 2026: shuftipro.com, shuftipro.com/pricing, trust.shuftipro.com, shuftipro.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shufti Pro's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shufti Pro, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shufti Pro by email, built from the raw record of the edition. It shows:

where Shufti Pro is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Shufti Pro, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.