ServiceNow · 1 category · RankedServiceNow ITOM
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AIOps platforms | IT operations and endpoint | 0% | 53 of 93 | 36% | 11 | criticized challenger |
Movement
By model
How each model treated ServiceNow ITOM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 2 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you're already on ServiceNow: ServiceNow ITOM provides ITSM + AI agents and workflows in a single platform.” GLM 4.7 FlashX · AIOps · comparative prompt · alternative
“Already using ServiceNow | ServiceNow ITOM (leverages existing CMDB)” Kimi K2 · AIOps · scale prompt · alternative
“Already use ServiceNow | ServiceNow ITOM” DeepSeek V4 Flash · AIOps · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Strong when ITSM is already central, but some evaluations note the need for mature CMDB/workflow discipline and the risk of duplication” Perplexity Sonar · AIOps · negative prompt · soft negative
“enterprise-heavy suites like ServiceNow or Dynatrace, which are often described as powerful but expensive/complex” GPT-5.4 mini · AIOps · budget prompt · soft negative
“ServiceNow ITOM, and BigPanda often use quote-based or consumption models that escalate quickly” Grok 4.20 · AIOps · negative prompt · soft negative
“Strong platform, but analyst reports position it heavily in enterprise-oriented evaluations.” Perplexity Sonar · AIOps · direct prompt · soft negative
Named alongside
The products named in the same answers as ServiceNow ITOM, over the 50 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow ITOM was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 48 of the 50 answers that named ServiceNow ITOM and are not a share of its labels.
Domains cited
203 of the 203 domain citations in answers naming ServiceNow ITOM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where ServiceNow ITOM stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,000 a month (“servicenow itom”)
- AI search demand for its name, est.
- 29 a month
- Its own site
- It sits on ServiceNow's site (servicenow.com), so there are no site figures for it alone
In answers
This edition- First choices
- 2 across its categories
- Named in
- 50 answers
- Its own site cited
- in 48 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as ServiceNow ITOM
Follow ServiceNow ITOM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
ServiceNow is the company behind ServiceNow ITOM.ShowHide
The company
On record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- ServiceNow ITOM solutions across CMDB and service data foundations, Discovery, Service Mapping, ITOM Health, event intelligence, and service observability
- Certifications
- CIS-Data FoundationsCIS-DiscoveryCIS-Service MappingCIS-Event Management
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What ServiceNow ITOM's own pages state, read October 5, 2026: careers.servicenow.com/jobs/744000151461304/itom-solution-architect. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow ITOM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow ITOM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for ServiceNow ITOM by email, built from the raw record of the edition. It shows:
- where ServiceNow ITOM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name ServiceNow ITOM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.