Every category where a model named ServiceNow AI Control Tower for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI governance platforms	Data platform	0%	106 of 135	33%	9	under 10 labels · led by Credo AI at 18%

Movement

This is the first edition on this tier, so no move can be computed for ServiceNow AI Control Tower yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ServiceNow AI Control Tower across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	1	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	2	1	3
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	1	1	2
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase2 labelsNone

Comparative6 labels1not counted in share

Budget-constrained1 labelNone

Scale-constrained3 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“better if you're already standardized on those enterprise platforms” GPT-5.4 mini · AI governance · direct prompt · alternative

“Best for GRC Integration: ServiceNow AI Control Tower” GLM 4.7 FlashX · AI governance · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid: ... avoid legacy giants like IBM (watsonx.governance), ServiceNow, or OneTrust.” Gemini 3.5 Flash · AI governance · direct prompt · hard negative

“Governance modules bolted onto existing platforms (OneTrust, ServiceNow, IBM watsonx.governance) if you need deep AI-specific controls” Kimi K2 · AI governance · negative prompt · soft negative

“Be cautious if you want a lightweight, standalone tool or don't already use—and don't want to depend on—the ServiceNow platform.” GPT-6 Luna · AI governance · negative prompt · soft negative

Named alongside

The products named in the same answers as ServiceNow AI Control Tower, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ServiceNow AI Control Tower was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Credo AI21 of 246Not among the top eight

OneTrust AI Governance21 of 243Not among the top eight

IBM watsonx.governance15 of 243Not among the top eight

Holistic AI12 of 240Not among the top eight

Microsoft Purview11 of 241Not among the top eight

ModelOp Center10 of 242Not among the top eight

Fiddler AI9 of 240Not among the top eight

IBM5 of 240Not among the top eight

SAP5 of 240Not among the top eight

Arthur AI4 of 241Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ServiceNow AI Control Tower. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 23 of the 24 answers that named ServiceNow AI Control Tower and are not a share of its labels.

Domains cited

ibm.com11

credo.ai8

modelop.com8

servicenow.comYour site8

onetrust.com7

agility-at-scale.com6

anaconda.com6

arthur.ai6

bigid.com6

difinity.ai6

Sixty-four of the seventy-two domain citations in answers naming ServiceNow AI Control Tower came from somebody else's page.

Pages cited

agility-at-scale.com/ai/governance/ai-governance-tools-and-technology6

anaconda.com/guides/ai-governance-platform-trust6

difinity.ai/blog/best-ai-governance-platforms6

secureprivacy.ai/blog/best-ai-governance-platforms-20266

bigid.com/blog/ai-governance-tools-for-enterprises5

domo.com/learn/article/ai-governance-tools5

modulos.ai/best-ai-governance-platforms5

onetrust.com/solutions/ai-governance5

Pages are listed as the models cited them.

Search and answers

Where ServiceNow AI Control Tower stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,300 a month (“servicenow ai control tower”)
AI search demand for its name, est.: 19 a month
Its own site: It sits on ServiceNow's site (servicenow.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 106 of 135 in AI governance

Segment leader

18%

Credo AI

First choices: 0 across its categories
Named in: 24 answers
Its own site cited: in 23 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as ServiceNow AI Control Tower

What the judge wrote, as written, with how often. The vendor table decides that these count as ServiceNow AI Control Tower; a claim can dispute any of them.

ServiceNow 4

Follow ServiceNow AI Control Tower

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ServiceNow is the company behind ServiceNow AI Control Tower.

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On record

Company records

Also from ServiceNow: ServiceNow AI, ServiceNow AI Agents, ServiceNow AI Agents / Virtual Agent, ServiceNow AI Governance, ServiceNow APM, ServiceNow Application Portfolio Management, ServiceNow BCM, ServiceNow Business Continuity Management and 37 more

In its own words

Stated by the vendor, not checked

Positioning: Connect strategy, governance, management, and performance for all your AI across the enterprise.
careers.servicenow.com/jobs/744000148417589/sr-staff-ux-researcher-ai-control-tower
For: enterprises
careers.servicenow.com/jobs/744000150800929/principal-software-engineer-ai-control-tower-aict
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What ServiceNow AI Control Tower's own pages state, read October 5, 2026: careers.servicenow.com/jobs/744000148417589/sr-staff-ux-researcher-ai-control-tower, careers.servicenow.com/jobs/744000150402420/principal-success-architect-ai-control-tower, careers.servicenow.com/jobs/744000150800929/principal-software-engineer-ai-control-tower-aict. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ServiceNow AI Control Tower's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ServiceNow AI Control Tower, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ServiceNow AI Control Tower by email, built from the raw record of the edition. It shows:

where ServiceNow AI Control Tower is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ServiceNow AI Control Tower, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.