Every category where a model named SAP for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Master data management	Data platform	0%	91 of 92	100%	6	under 10 labels · led by Profisee MDM at 41%
IT financial management	IT operations and endpoint	0%	86 of 159	0%	2	under 10 labels · led by Nicus ITFM Platform at 9%
AI governance platforms	Data platform	0%	78 of 135	0%	1	under 10 labels · led by Credo AI at 18%
Communications archiving and compliance	Security operations	0%	79 of 101	0%	1	under 10 labels · led by Smarsh Enterprise Archive at 20%
Customer identity and access management	Identity and access	0%	43 of 70	0%	1	under 10 labels · led by Frontegg at 21%	newNew since September 2026: not ranked then, 0% now.
Data catalogs and governance	Data platform	0%	76 of 83	100%	1	under 10 labels · led by Atlan at 44%
Process mining	IT operations and endpoint	0%	54 of 61	0%	1	under 10 labels · led by Apromore at 19%

Movement

This is the first edition on this tier, so no move can be computed for SAP yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated SAP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	1	0	1	2
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	0	0	0
Grok 4.20	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	1	2	3
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase2 labelsNone

Comparative13 labelsNone

Budget-constrained7 labelsNone

Scale-constrained4 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative41 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“better if you're already standardized on those enterprise platforms” GPT-5.4 mini · AI governance · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Very large enterprise suites if you want speed and simplicity Examples: SAP Master Data Governance ... often point to complexity, implementation effort, and services-heavy deployments as real risks” GPT-5.4 mini · Master data · negative prompt · soft negative

“Legacy solutions (such as Informatica, SAP, and IBM) routinely run into six or seven figures for licensing alone” Gemini 3.5 Flash · Master data · budget prompt · soft negative

“Legacy vendors like IBM and SAP face challenges in keeping pace with cloud-native solutions.” Claude Haiku 4.5 · Master data · negative prompt · soft negative

“Legacy MDM platforms (like Informatica, SAP, or IBM) are designed for massive organizations” Gemini 3.5 Flash · Master data · scale prompt · soft negative

Named alongside

The products named in the same answers as SAP, over the 41 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SAP was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Informatica MDM13 of 410Not among the top eight

Profisee MDM10 of 415Not among the top eight

IBM InfoSphere10 of 410Not among the top eight

Semarchy xDM9 of 410Not among the top eight

Pimcore8 of 414Not among the top eight

Oracle8 of 410Not among the top eight

AtroCore MDM7 of 412Not among the top eight

ServiceNow IT Financial Management6 of 414Not among the top eight

Credo AI5 of 413Not among the top eight

IBM Apptio5 of 413Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SAP. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 34 of the 41 answers that named SAP and are not a share of its labels.

Domains cited

gartner.com16

g2.com12

atrocore.com10

checkthat.ai9

devopsschool.com8

fanruan.com8

ibm.com8

profisee.com8

aws.amazon.com6

qobra.co6

Ninety-one of the ninety-one domain citations in answers naming SAP came from somebody else's page.

Pages cited

atrocore.com/en/blog/best-master-data-management-tools9

fanruan.com/en/blog/master-data-management-solutions-importance-business-success7

gartner.com/reviews/market/it-financial-management-tools6

qobra.co/blog/best-financial-management-software6

atrocore.com/en/blog/open-source-master-data-management5

g2.com/categories/it-financial-management-itfm5

geopostcodes.com/blog/comparison-master-data-management-tools5

profisee.com/pricing5

Pages are listed as the models cited them.

Search and answers

sap.com is not in Google's top ten for any of the category's searches. In the answers, SAP takes 0% of first choices and Profisee MDM takes 41%.

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In search

Google, US estimates

Position for “master data management platform”

–

not in the top ten

Position for “master data management platforms”

–

not in the top ten

Searches for its name, Google: 135,000 a month (“sap”)
AI search demand for its name, est.: 74,309 a month
Organic visits to its site: about 2,214,514 a month
Searches its site ranks for: 117,113 · 18,594 in the top three
Sites linking to it: 113,777
Paid Google search: 5 searches its ads show for, about 68 clicks and $1,251 a month (estimate)

Ads on GoogleDetailLess

23+ ads · 21 text, 1 image, 1 video · 23 shown in the last 30 days

First shown July 2023, as SAP, verified. Ads started 2025-10 to 2026-09: 9 in the year, 14 before. 97 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 91 of 92 in master data

Segment leader

41%

Profisee MDM

First choices: 0 across its categories
Named in: 41 answers
Its own site cited: in 34 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sap.com

20,663

subdomains included

Content

2,976

counted in the table below

Documentation

1,426

Product · Integration

1,660 · 3,500

Kind	Pages	Last 90 days	Latest	Categories named
News or press	1,797	92	2026-09-28	GRC
Blog	677	undated		CIAM, GRC
Glossary or explainer	183	0	2023-08-01	Vector databases, GRC
Conference or event	146	0	2026-05-01
Report or ebook	98	0	2025-04-01
Case study	29	0	2023-10-01
Comparison	21	undated
Template or tool	13	undated
Webinar or virtual event	10	undated
Podcast or video	2	1	2026-09-24

Most recent

2026-09-28Submissions officially open 2027 sap innovation awards news or press
2026-09-28Coming soon customer influence feedback experience news or press
2026-09-28Sap nvidia openshell auditable ai agents enterprise systems news or press
2026-09-28Sap connect 2026 media analyst program news or press
2026-09-24Sap apphaus network partner bluestonex builds the bridge news or press
2026-09-24Autonomous enterprise podcast lesssons 16 executive conversations podcast or video

Events in person

Upcoming

April 6, 2027 to April 8, 2027SAP ALM Summit North America 2027SAP America, Inc., Newtown Square, United States · hosts

As the event pages on sap.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page sap.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow SAP

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

SAP is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Explore market-leading software and technology from SAP. Become an intelligent, sustainable enterprise with the best in cloud, platform, and sustainability solutions – no matter your industry or size.
sap.com
For: businesses
sap.com/about/trust-center/security/cloud-erp-security.html
Customers named: FreseniusMAHLEEdERSACamposol
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What SAP's own pages state, read September 28, 2026: sap.com, sap.com/about/trust-center/security/cloud-erp-security.html, sap.com/products/a-z.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SAP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SAP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for SAP by email, built from the raw record of the edition. It shows:

where SAP is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name SAP, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.