27 categories · RankedIBM
163Judge labels
0First choices
47Negative labels
14 / 14Models named it
27Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in Enterprise storage for mid-market buyers
Rank 40 of 167 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 24% of its 17 labels there were negative.
What the models named instead of IBM →By buyer segmentRead the same way at every buyer size.
Small business85 of 184
0%2 labels
under the label threshold
Mid-market40 of 167
0%17 labels
accepted challenger
Enterprise14 of 143
0%14 labels
accepted challenger
In enterprise storage · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named IBM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise storage systems | Cloud and infrastructure | 0% | 40 of 167 | 24% | 17 | accepted challenger | |
| Cloud hosting | Cloud and infrastructure | 0% | 17 of 85 | 8% | 12 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data virtualization | Data platform | 0% | 83 of 99 | 43% | 7 | under 10 labels · led by Denodo at 28% | |
| Data catalogs and governance | Data platform | 0% | 16 of 83 | 17% | 6 | under 10 labels · led by Atlan at 44% | |
| AIOps platforms | IT operations and endpoint | 0% | 85 of 93 | 67% | 3 | under 10 labels · led by New Relic at 17% | |
| Data masking and test data management | Data platform | 0% | 115 of 140 | 33% | 3 | under 10 labels · led by DATPROF at 17% | |
| Data security posture management | Security operations | 0% | 31 of 105 | 0% | 3 | under 10 labels · led by Microsoft Purview at 18% | |
| AI SOC agents | Security operations | 0% | 67 of 104 | 0% | 2 | under 10 labels · led by Dropzone AI at 24% | |
| Communications archiving and compliance | Security operations | 0% | 44 of 101 | 0% | 2 | under 10 labels · led by Smarsh Enterprise Archive at 20% | |
| Data center infrastructure management | IT operations and endpoint | 0% | 80 of 103 | 50% | 2 | under 10 labels · led by Sunbird DCIM at 27% | |
| Robotic process automation | IT operations and endpoint | 0% | 26 of 68 | 0% | 2 | under 10 labels · led by Microsoft Power Automate at 51% | |
| AI governance platforms | Data platform | 0% | 132 of 135 | 100% | 1 | under 10 labels · led by Credo AI at 18% | |
| API gateways | Developer platform | 0% | 52 of 66 | 100% | 1 | under 10 labels · led by Kong Gateway at 53% | newNew since September 2026: not ranked then, 0% now. |
| API security platforms | Security operations | 0% | 84 of 93 | 100% | 1 | under 10 labels · led by Aikido Security at 12% | |
| Backup and disaster recovery | Cloud and infrastructure | 0% | 83 of 116 | 0% | 1 | under 10 labels · led by Veeam Data Platform at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Cyber risk quantification | Security operations | 0% | 89 of 116 | 0% | 1 | under 10 labels · led by CyberSaint CyberStrong at 25% | |
| Data quality and observability | Data platform | 0% | 78 of 110 | 0% | 1 | under 10 labels · led by Metaplane at 31% | |
| Enterprise architecture tools | IT operations and endpoint | 0% | 92 of 113 | 100% | 1 | under 10 labels · led by SAP LeanIX at 25% | |
| Insider risk management | Security operations | 0% | 55 of 84 | 0% | 1 | under 10 labels · led by Microsoft Purview Insider Risk Management at 22% | |
| Intelligent document processing | Data platform | 0% | 80 of 89 | 100% | 1 | under 10 labels · led by Nanonets at 32% | |
| IT asset management | IT operations and endpoint | 0% | 52 of 82 | 0% | 1 | under 10 labels · led by Freshservice at 31% | newNew since September 2026: not ranked then, 0% now. |
| Managed detection and response | Security operations | 0% | 51 of 67 | 0% | 1 | under 10 labels · led by Arctic Wolf Managed Detection and Response at 37% | newNew since September 2026: not ranked then, 0% now. |
| Managed file transfer | Data platform | 0% | 63 of 97 | 0% | 1 | under 10 labels · led by Files.com at 43% | |
| Managed Kubernetes platforms | Cloud and infrastructure | 0% | 51 of 52 | 100% | 1 | under 10 labels · led by Google Kubernetes Engine at 43% | newNew since September 2026: not ranked then, 0% now. |
| Network monitoring and management | Network and edge | 0% | 63 of 78 | 100% | 1 | under 10 labels · led by Auvik at 26% | |
| Threat intelligence platforms | Security operations | 0% | 89 of 119 | 0% | 1 | under 10 labels · led by MISP at 12% | newNew since September 2026: not ranked then, 0% now. |
| Vector databases | Data platform | 0% | 35 of 44 | 0% | 1 | under 10 labels · led by pgvector at 35% |
Movement
This is the first edition on this tier, so no move can be computed for IBM yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated IBM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated IBM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 3 | 2 | 6 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 7 | 4 | 12 |
| Mistral Small | 0 | 2 | 3 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 4 | 5 | 3 | 12 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 6 | 8 |
| Kimi K2 | 0 | 0 | 2 | 3 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 2 | 7 | 0 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct17 labelsNone
Paraphrase15 labelsNone
Comparative75 labelsNone
Budget-constrained9 labelsNone
Scale-constrained17 labelsNone
Negative30 labelsNone
First choiceAlternativeMentionNegative163 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“IBM remains a top choice for enterprises utilizing hybrid cloud, mainframes, and high-performance computing (HPC) environments.” Gemini 3.5 Flash · Enterprise storage · comparative prompt · alternative
“It's less commonly the first choice for startups, but it can fit enterprise and compliance-heavy environments well.” GPT-5.4 mini · Cloud hosting · comparative prompt · alternative
“17x Gartner Leader; strong in scalability, data resilience, and integration with IBM's AI/hybrid cloud ecosystem.” Grok 4.20 · Enterprise storage · comparative prompt · alternative
“recognized for enterprise-grade solutions, strong hybrid and AI offerings, and industry-specific services” Mistral Small · Cloud hosting · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Status: ❌ Avoid Unless You Are Already Using IBM Mainframes/Software” Qwen 3.7 Flash · Managed Kubernetes · negative prompt · hard negative
“IBM/Oracle | Typically overkill and overpriced for mid-market needs” Kimi K2 · Data virtualization · paraphrase prompt · hard negative
“Enterprise tools like OneTrust/IBM start at $3K+/month, so avoid them.” Grok 4.20 · AI governance · budget prompt · hard negative
“you probably don't have the massive engineering team required to maintain complex, self-hosted enterprise solutions (like those from IBM or Cisco)” Qwen 3.7 Flash · API security · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as IBM, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM was named but was not.ShowHide
Named alongside
The products named in the same answers as IBM, over the 163 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named IBM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 145 of the 163 answers that named IBM and are not a share of its labels.
Domains cited
gartner.com33
g2.com30
linkedin.com30
techtarget.com26
ibm.comYour site22
gitnux.org18
atlantic.net17
guideflow.com17
dell.com16
hpe.com15
202 of the 224 domain citations in answers naming IBM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ibm.com is not in Google's top ten for any of the category's searches. In the answers, IBM takes 0% of first choices and Dell PowerStore takes 16%.ShowHide
Search and answers
ibm.com is not in Google's top ten for any of the category's searches. In the answers, IBM takes 0% of first choices and Dell PowerStore takes 16%.
ShowHideIn search
Google, US estimatesPosition for “enterprise storage array”
–
not in the top ten
Position for “enterprise storage systems”
–
not in the top ten
- Searches for its name, Google
- 201,000 a month (“ibm”)
- AI search demand for its name, est.
- 34,098 a month
- Organic visits to its site
- about 31,137,701 a month
- Searches its site ranks for
- 562,131 · 83,264 in the top three
- Sites linking to it
- 426,759
- Paid Google search
- 21 searches its ads show for, about 177 clicks and $2,518 a month (estimate)
In answers
This editionShare of first choices
0%
rank 40 of 167 in enterprise storage
Segment leader
16%
Dell PowerStore
- First choices
- 0 across its categories
- Named in
- 163 answers
- Its own site cited
- in 145 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ibm.com
12,886
subdomains included
Content
2,707
counted in the table below
Documentation
14
Product · Integration
2,160 · 81
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Case study | 1,341 | 3 | 2026-08-26 | ||
| News or press | 882 | 4 | 2026-09-28 | GRC, Observability | |
| Conference or event | 192 | 3 | 2026-08-25 | ||
| Glossary or explainer | 97 | 28 | 2026-09-08 | ||
| Blog | 69 | 3 | 2026-09-23 | ||
| Podcast or video | 50 | 9 | 2026-09-25 | ||
| Report or ebook | 38 | 1 | 2026-09-09 | ||
| Webinar or virtual event | 15 | 3 | 2026-09-11 | ||
| Template or tool | 14 | 9 | 2026-09-10 | ||
| Comparison | 9 | 0 | 2026-02-19 |
Most recent
- 2026-09-28Ai forecasters new opportunity business hire humans too news or press
- 2026-09-25Eth zurich robot hand walks on fingers news or press
- 2026-09-25New frontier ai models podcast or video
- 2026-09-23From ai pilots autonomous ams blog
- 2026-09-23Shadow ai has reached soc security teams blind spots blog
- 2026-09-23Ai labs ignoring cybersecurity podcast or video
Events in person
Last twelve months
- June 9, 2026Mizuho Technology ConferenceNew York · spoke
- March 3, 20262026 Morgan Stanley Technology, Media and Telecom ConferenceSan Francisco · spoke
As the event pages on ibm.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page ibm.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as IBM
What the judge wrote, as written, with how often. The vendor table decides that these count as IBM; a claim can dispute any of them.
IBM Cloud 11IBM (Cloud Pak for Data) 1IBM (Instana / Cloud Pak for AIOps) 1IBM (QRadar / watsonx Security) 1IBM (Security Guardium / DSPM) 1IBM (watsonx.data Governance / Knowledge Catalog) 1IBM / Microsoft Threat Intelligence 1IBM Cloud (IKS) 1IBM/Oracle 1Nlyte/IBM 1
Follow IBM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
IBM is its own company.ShowHide
The company
IBM is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.
- For
- businesses
- Free plan or trial
- Try for free ibm.com/trust
- Customers named
- APIS ITSecurityScorecardNORD/LBVolkswagen Group ServicesCrushBankRivertyCitadelleBroadridge
- Not stated on the pages read
- Price, starting price, integrations, certifications, hosting
What IBM's own pages state, read September 28, 2026: ibm.com, ibm.com/trust, ibm.com/products/z, ibm.com/case-studies, ibm.com/consulting/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for IBM by email, built from the raw record of the edition. It shows:
- where IBM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name IBM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.