Every category where a model named IBM watsonx.governance for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI governance platforms	Data platform	2%	12 of 135	35%	34	criticized challenger
AI security platforms	Security operations	0%	72 of 233	0%	2	under 10 labels · led by SentinelOne Singularity at 11%

Movement

This is the first edition on this tier, so no move can be computed for IBM watsonx.governance yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated IBM watsonx.governance across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	1	1	0	1	3
Gemini 3.5 Flash	0	1	0	3	4
Perplexity Sonar	0	2	1	0	3
Grok 4.1 Fast	0	2	0	1	3
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	1	1	2	1	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	1	1	0	2
Kimi K2	0	3	0	1	4
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	1	0	1	2
GPT-6 Luna	0	0	1	2	3
Muse Glimmer 30B	0	1	0	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct20 labels3

Paraphrase18 labels5

Comparative32 labels4not counted in share

Budget-constrained22 labels4

Scale-constrained8 labels1

Negative16 labels1not counted in share

First choiceAlternativeMentionNegative116 labels in all, every segment counted; 13 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose IBM watsonx.governance if you want transparent pricing and need to govern both traditional ML and LLMs.” DeepSeek V4 Flash · AI governance · direct prompt · first choice

“Need policy, audit, compliance, and approvals? Start with IBM watsonx.governance.” GPT-5.4 mini · AI governance · comparative prompt · first choice

“End-to-end lifecycle governance within IBM's watsonx ecosystem... Geared toward large orgs wanting integrated governance” Grok 4.1 Fast · AI governance · comparative prompt · alternative

“Very strong regulatory reporting capabilities, making it popular in highly regulated industries” Qwen 3.7 Flash · AI governance · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to avoid ... IBM watsonx.governance – enterprise pricing, usually $75K+” DeepSeek V4 Flash · AI governance · budget prompt · hard negative

“Real-world user reviews frequently highlight a steep learning curve, complex initial setup, high licensing costs, and difficulties integrating with non-IBM or third-party tools” Gemini 3.5 Flash · AI governance · negative prompt · soft negative

“IBM watsonx.governance has been flagged for: High cost and complex licensing; Steep learning curve ... Lack of documentation and training opportunities” MiniMax M2.5 · AI governance · negative prompt · soft negative

“its Risk & Compliance Basic plan starts at $3,500/month. That's a useful price benchmark, but likely too much for a tight budget.” GPT-6 Luna · AI governance · budget prompt · soft negative

Named alongside

The products named in the same answers as IBM watsonx.governance, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and IBM watsonx.governance was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Credo AI92 of 11629Compare →

OneTrust AI Governance80 of 1165Compare →

Holistic AI51 of 1160Compare →

Fiddler AI39 of 1160Not among the top eight

Microsoft Purview37 of 1163Not among the top eight

ModelOp Center29 of 1163Compare →

Strac17 of 1169Not among the top eight

Collibra16 of 1160Not among the top eight

ServiceNow AI Control Tower15 of 1160Not among the top eight

Monitaur13 of 1160Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named IBM watsonx.governance. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 112 of the 116 answers that named IBM watsonx.governance and are not a share of its labels.

Domains cited

superblocks.com59

ibm.comYour site40

speakeasy.com32

ovaledge.com29

anaconda.com26

bigid.com26

modelop.com26

modulos.ai25

strac.io25

venn.com25

273 of the 313 domain citations in answers naming IBM watsonx.governance came from somebody else's page.

Pages cited

superblocks.com/blog/ai-governance-platform50

speakeasy.com/blog/best-ai-governance-platforms-202632

ovaledge.com/blog/ai-governance-tools28

anaconda.com/guides/ai-governance-platform-trust26

strac.io/blog/best-ai-governance-tools-and-software25

venn.com/learn/ai-governance/ai-governance-tools25

bigid.com/blog/ai-governance-tools-for-enterprises24

secureprivacy.ai/blog/best-ai-governance-platforms-202623

Pages are listed as the models cited them.

Search and answers

Where IBM watsonx.governance stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 170 a month (“ibm watsonx.governance”)
AI search demand for its name, est.: 1 a month
Its own site: It sits on IBM's site (ibm.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 12 of 135 in AI governance

Segment leader

18%

Credo AI

First choices: 13 across its categories
Named in: 116 answers
Its own site cited: in 112 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as IBM watsonx.governance

What the judge wrote, as written, with how often. The vendor table decides that these count as IBM watsonx.governance; a claim can dispute any of them.

IBM Watsonx.governance 1IBM watsonx.governance / OpenPages 1

Follow IBM watsonx.governance

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

IBM is the company behind IBM watsonx.governance.

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On record

Company records

Also from IBM: IBM AI Fairness 360, IBM API Connect, IBM Apptio Cloudability, IBM Aspera, IBM Aspera Managed File Transfer, IBM Business Automation Workflow, IBM Cloud Databases, IBM Cloud Kubernetes and 98 more

In its own words

Stated by the vendor, not checked

Positioning: Govern AI across models, applications and agents to reduce risk, improve performance and maximize ROI with automated, enterprise-grade AI governance
ibm.com/solutions/ai-governance
For: enterprises
ibm.com/solutions/data-governance
Price stated: Explore IBM watsonx.governance purchasing options to manage, monitor and scale responsible, transparent AI across cloud and on‑prem environments. ibm.com/products/watsonx-governance
Free plan or trial: Free 14-day trial with included credits to get started quickly. ibm.com/products/watsonx-governance
Customers named: Banco do BrasilFerrariInfosysUFCZurich Insurance GroupCareerforce ProUS OpenIBM
Not stated on the pages read: Starting price, integrations, certifications, hosting

What IBM watsonx.governance's own pages state, read October 5, 2026: ibm.com/solutions/ai-governance, ibm.com/consulting/ai-governance, ibm.com/solutions/data-governance, ibm.com/products/watsonx-governance, developer.ibm.com/components/watsonx-governance. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when IBM watsonx.governance's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as IBM watsonx.governance, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for IBM watsonx.governance by email, built from the raw record of the edition. It shows:

where IBM watsonx.governance is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name IBM watsonx.governance, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.